Since Ma Yun stepped down as Ali COE, we seem to have not seen Ma Yun in public for a long time, and Ali without Ma Yun seems to be constantly going downhill. Ali, which was once equal to Tencent and did not distinguish between victory and defeat, has now suffered setbacks one after another, and its market value is now only half of Tencent's. Everyone is discussing where Ma Yun has gone, and whether he will come back to save Ali from the fire and water.
Ma Yun appeared frequently
Recently, Ma Yun, who has not appeared in the public eye for a long time, has frequently appeared in academic conferences at home and abroad. What is puzzling, however, is that the meetings ma attended were all about the field of agricultural technology. Is Ma Yun about to start turning to agriculture? In fact, Ma Yun has recently shown great interest in agricultural technology, and in a few months, Ma Yun has visited a large number of agricultural technology research bases at home and abroad to explore cutting-edge technologies with development potential in the agricultural field.
At present, it seems that Ma Yun is likely to devote himself to the agricultural field in the next step and make his own contribution to China's agricultural development. In fact, it seems that it has become a trend for domestic entrepreneurs to retire and devote themselves to agriculture. As we get older, everyone will pay more attention to food safety, physical health and other livelihood issues, and many people suspect that Ma Yun may be ready to start "farming" in the next step. But some people believe that Ma Yun's investigation of agricultural technology may not be his own personal behavior, he may be helping Ali pave the way.
"People's Daily" criticized Ali for "no ambition"
In fact, not only Ali, but the whole of Ali has recently focused a lot of attention on agriculture. At the beginning of the year, Ali invested 20 billion yuan in a high-profile announcement to enter the community group buying industry, and for a time the entire community group buying industry was turned upside down. At that time, many people thought that Ali was not interested in selling vegetables, but just saw the rapid development of the community group buying industry, so they wanted to share a piece of the pie.
In order to compete for the market and users, many companies, including Pinduoduo, Meituan, and Orange Heart Preferred, began to fight a war of attrition, and everyone desperately distributed coupons and engaged in price reduction activities. Finally, with the same quality, the same number of dishes, the price of community group buying will be more than half the price of the market vendors. This price war not only plunges enterprises into serious internal friction, but also seriously affects the business of market vendors.
Many vegetable merchants have expressed strong complaints about the behavior of community group buying that undermines the price balance of the market, which has seriously affected the development of the real economy. In this case, the People's Daily spoke out, not only criticizing Ali and other enterprises for the bottomless price suppression behavior in order to compete for the market, but also criticizing Ali and other head enterprises for "no ambition", not committed to researching science and technology or innovating, but coming to earn money with vegetable vendors.
At the same time, the relevant departments have also begun to intervene, interviewing Ali, Pinduoduo and other enterprises, and ordering them to immediately rectify and stop this vicious competition.
People's Daily changed its tune
Under the supervision of the relevant departments, Ali has rectified the entire community group buying business, no longer frantically lowering the price of vegetables, but letting it be guaranteed within a reasonable range. In addition, Ali has also optimized its own purchase channels, in addition to the fixed dish wholesalers, Ali has also expanded its own supplier range.
First of all, Ali began to directly connect with farmers, which can not only reduce the price increase of middlemen, let consumers buy cheaper dishes, but also help farmers solve the problem of vegetable backlog to a certain extent, but also help them broaden the channels of sales. This practice has been recognized by the whole society and responded to the call of the national three rural policies, which can be described as a move to benefit the country and the people.
In addition, from Ma Yun's recent trends, it can be seen that Ali may take root in agricultural technology in the future, and in the future, Ali may begin to study agricultural technology by himself, and even start farming by himself. This is a good thing for the country, although China has always been a big agricultural country, but the science and technology used by China in the field of agriculture has not been very advanced, and China's agricultural modernization development has always been a big gap with foreign countries.
With the addition of enterprises like Ali, the process of agricultural modernization in china can be accelerated. Recently, the People's Daily has directly "changed its mouth" and has not skimped on its praise for Ali, saying that Ali has finally found the right path of development.
summary
In fact, Ali was able to follow the right path on the one hand, relying on its own efforts, on the other hand, because the state has made sufficient efforts in supervision. It is precisely because of the help of the state that Ali can find the right direction of development, and Ali can have greater development prospects in the future. I hope that in the future, there will be more and more enterprises in China, which can have the ability of self-reflection like Ali, and also have the spirit of knowing shame and then being brave, and the more frustrated and courageous.
The People's Daily's "change of face" is indispensable to Ma Yun
Ma Yun frequently appeared, the People's Daily changed its tone, and Ali really transformed