In recent years, Korean cars have been on the decline in China, and since 2016, sales of Korean cars have been declining, and by 2020, Hyundai's annual sales are only 500,000 units, which is not even able to catch up with the sales of Nissan's single model Xuanyi. The downturn of Korean cars has also made many netizens think that Korean cars are no longer mainstream best-selling models, and it has left the first echelon of cars. What does the real Korean car look like? "Automotive Overview" gives you a detailed introduction!
The real performance of Korean cars in the market
If you think that Korean cars have left the "first echelon of cars", I can only say "you are very one-sided", simply taking the performance of the Chinese auto market to measure Korean cars, but Hyundai Motor is a global car company, and its strength needs to be corroborated by the performance of the global auto market. What is the performance of Korean cars in the global automotive market?
In the past January to September 2021, The Korean car handed over its own report card, relying on the two car brands hyundai and Kia, the total sales of the Korean car in the world exceeded 5.03 million, which directly made the sales ranking of the Korean car rise to Top3, and its sales were only lower than Toyota and Volkswagen, its sales were far more than GM, Ford, PSA, Nissan, Honda and other car companies, and the second-place Volkswagen, its total sales were less than 6.3 million, if the Volkswagen share of the Chinese automobile market is excluded, Volkswagen's global sales have not yet caught up with Korean cars. How popular Korean cars are in the world, I think everyone should already have the answer!
Why are Korean cars so popular?
Some people say that the shape of the Korean car is beautiful, it leads the trend of the times, in the position of "has been chased, never been surpassed"; some people say that the interior of the Korean car is good-looking, and many models have won the honor of "Ward Top Ten Interiors"; others say that the Korean car is more cost-effective, and all consumers around the world are eager to spend less money to buy more valuable goods. The above statement has a certain truth, but it is relatively shallow, the shape is beautiful, the interior is good-looking, and the cost performance is higher, which can only make a certain model sell well in a short period of time, but it is not enough to make it continue to be popular, and the cornerstone of Korean cars selling well in the world is quality and reputation.
As far as my understanding of Korean cars is concerned, the durability and stability of Korean cars can be called "leather and durable", compared to Toyota, I think it is more than enough. I don't know if you remember Elantra? This car is known as a generation of gods, many taxi drivers can drive the modern Elantra to run more than 1 million kilometers, the engine and transmission do not need any repairs, only normal maintenance. I don't know if you remember the Sonata 8, this model once sold well, its popularity is comparable to The Magotan and Passat, Camry, Accord are its back, now, seven or eight years later, the Sotana 8 car still exists, few owners have any complaints about it.
Durability and stability of Korean cars
Why do Korean cars have such outstanding durability and stability? There is no doubt that the Korean car has a comprehensive technology, and its quality control is also very strict.
We all know that for the car, its most important thing is the core technology, and the key components of the car - the engine, transmission and chassis, their quality directly determines the quality of the car, in terms of engine, transmission, chassis research and development and manufacturing, Korean cars can be completed independently. It is precisely because the Korean car has a comprehensive technology, so the Korean car can achieve the right matching between the various parts, for a simple example, the engine and the transmission in the calibration process, in a certain working condition whether it involves the problem of "matching", if the engine of the Korean car is produced by itself, but the transmission is other brands, in the product development process, if it involves the change of transmission control logic, it takes a lot of money and time to ask for help from a third party, This will seriously limit the quality of development of Korean cars. Since the core components are self-produced and self-developed, many defects in the development process of Korean cars can be easily improved.
In the development process of Korean cars, there are very strict quality control standards, the most eye-catching of which is the durability development. Korean cars have a research and development center in China, and for all models listed in China will be durable car test, vehicle mileage must be up to 300,000 kilometers, after durability will also be disassembly analysis of the vehicle, to ensure that every part is working normally, the body frame, chassis system can not have cracking phenomenon, engine, transmission internal parts can not be excessive wear, oil leakage, oil leakage is prohibited project.
In recent years, although Korean cars in China continue to be sluggish, its momentum in the world is very rapid, coupled with the excellent quality of Korean cars, and good reputation, I believe that its sales in China will also be getting better and better.