For a car company with many years of history, the product will more or less have some "stubborn" design engraved into the gene, such as Rolls-Royce's manual air conditioner, Mercedes-Benz's pocket gear, etc., BMW is the same, in addition to the double kidney grille that we ridicule covers an increasingly large area, the style resembles the "chicken leg" Electronic gear handle is also a classic, consumers like it is because it feels very good to hold, it is also very easy to use, and you can also put your hands on it when waiting for traffic lights. Ergonomics is also a perfect score.
However, at the dawn of the electrification era, in order to match the changes in the overall design style of the carriage, this classic design also had to be included in the museum. Recently, the media exposed a patented drawing of BMW's new electronic gear, and the content of the picture shows that the design is a liftable gear shift mechanism.
In addition to the patent diagram, foreign media also put this electronic gear into the current BMW iX interior design. From the rendering effect, the visual sense of unity is still very strong, especially the wood grain trim, crystal and piano paint are luxurious and habitual materials, and the combination of the three exudes a very good sense of high-grade. In the stationary state, the gear handle and the right functional area are a plane for each other, and when the vehicle starts, it will slowly lift, the sense of technology and ceremony can be satisfied, and the word "HYBRID ELECTRIC" will appear in the rear, which I guess is to display the relevant information of the current operation. In terms of ease of use, the surface of the gear shows a "P" block, and the operation mode is still to push the gear forward. When the vehicle is stopped, there is no need to manually return to the "P" gear, just press the flameout button, and the system will automatically turn on the parking or pull the handbrake.
High degree of integration is currently a goal pursued by car companies, and now it is Tesla that has been more successful in this regard, most of the functions on the car include air conditioning, rearview mirrors, lights and other daily use of the configuration are included in the screen, the advantage is to make the interior become very concise, but the disadvantage is that the operation steps become more, for some elderly consumers do need to spend more learning costs. However, at least from Tesla's sales, it can be known that the acceptance of new things in the market is still relatively high, which also allows other car companies to have more confidence to do "subtraction".
The progress of science and technology has brought us a simpler way of life, although a small number of consumers will have a good feeling or reluctance to this kind of classic design, but this is only a small part after all, most consumers do not have the so-called car feelings, especially a new generation of young consumers, when buying a car, they are more concerned about how many screens are in the car, whether it is cool and avant-garde enough to use, rather than those designs that have been continued from the past a long time ago.
Of course, the freshness brought by BMW's new design is still relatively good, whether it is creative or very suitable for the positioning of electric vehicles, as for whether it can harvest the evaluation of the previous "chicken leg" gear after the actual loading, it needs to be verified later.