【Caption】
The tide rises two rivers
Rushing all over the world
Looking back at the history of Chongqing home furnishing in the past 30 years
It should be seen as a precious revelation
Move forward in the logic of historical progress
Develop in the tide of the development of the times
Meet the people's yearning for a better life
Chongqing home life is a constant struggle
Based on the historical evolution, focusing on the most drastic changes in Chongqing home furnishing in the past 30 years of development process of enterprises, individuals and major events, guided by Chongqing Municipal Economic and Information Commission, Chongqing Municipal Commission of Commerce, Chongqing Furniture Industry Association, Chongqing Custom Home Association, Chongqing Building Decoration Association, Chongqing Home Furnishing Industry Chamber of Commerce, Chongqing Paint and Coating Industry Association, Chongqing Flooring Industry Association, Chongqing Ceramics Association, Chongqing HVAC and Pipe Installation Industry Association, Chongqing Household Electrical Appliance Service Enterprise Federation co-sponsored the large-scale theme activity of "Thirty Years of Chongqing Home Furnishing". At the same time, a large-scale series of interviews was launched, through the visits and research of industry co-builders, dream builders, communicators, and light-chasers, and documentary literary creations, they reviewed the glory years of Chongqing's home furnishing industry from their perspectives and explored the future development of the industry.
In the past 30 years, Chongqing's home furnishing industry has experienced magnificent development and change, leaving too many wonderful moments and moving stories, and brewing new futures and opportunities. The first issue of the large-scale series of interviews of "Thirty Years of Chongqing Home Furnishing" with the theme of "Tribute to Chongqing Home Furnishing 30" interviewed a group of industry communicators, who are deep waiters in various subdivisions of the pan-home field, they go to the factory to explore the storefront, they visit people to push the brand, they know the industry's cold and warm, insight into the industry, and look at their narratives.
Han Bo looks forward to the home improvement industry
Chongqing home furnishing for thirty years to innovate "intelligent manufacturing" of a better life
The characters of this issue walked into Han Bo, secretary general of Chongqing Building Decoration Association, to see how he viewed the development and changes of Chongqing's home furnishing industry in the torrent of the times from the perspective of the association. Let's hear the wonderful memories he remembers.
The character | Han Bo
Han Bo uses "aura" and "good learning" to describe the development process of Chongqing home improvement enterprises in the past thirty years, in his view, although there are occasional ups and downs along the way, the industry has already walked out of its own path, just as the hot and inclusive temperament of Chongqing City, Chongqing Home Improvement also uses its own attitude to focus on serving the brothers and sisters around and even the whole country.
At this moment, Chongqing's home decoration is flourishing and promising.
1. Bring in and go out
When the "barbaric" growth of Chongqing home decoration meets the northern enterprises that are beginning to take shape, is it full of smoke or flowers? The Chongqing cubs chose the latter.
In the early 1990s, Chongqing home decoration, which came into being due to the development of the times, appeared in front of customers with a completely completed operation mode, and advertising companies transformed into home improvement enterprises, and students majoring in garden design drew drawings by hand... In the era when human and material resources were not abundant, everyone struggled to grow towards the sun, and the rising number of orders was the best proof of the first generation of home improvement professionals.
Until around 2000, Chongqing home improvement people welcomed the arrival of Beipai enterprises with an open mind and learning attitude. At that time, contrary to the one-stop completion idea of Chongqing home improvement, the Beipai enterprises subdivided the basic equipment, main materials, soft decoration and other plates one by one, and operated separately. The Chongqing market accepted and adapted to the style of the North School, and the Chongqing Home Improvement accepted and quickly absorbed the nutrients of the North School enterprises.
"All along, local and northern enterprises have been working hand in hand in the Chongqing market, but the head enterprises have always had few foreign residents." When asked if he had a sense of crisis and lack of self-confidence, Han Bo was proud, and he bluntly said that Chongqing enterprises have spirituality, they understand the importance of humbly studying, and they know how to internalize new knowledge into the source of self-growth in a short period of time. Of course, when they were strong and mature enough, the Bayu bosses also warmly greeted their partners in other provinces to talk together.
"10 years ago (around 2000), the association (Chongqing Building Decoration Association) brought the heads of Tiangu, Brothers, Thangka and other enterprises to all parts of the country to investigate, and in the past 3 to 5 years, we (Chongqing local enterprises) have attracted more and more partners from brother provinces to visit Chongqing."
2. The unique Chongqing model
"Orange is orange in Huainan, and orange is orange in Huaibei."
With the improvement of people's living standards, industry materials, crafts, worker training, etc. gradually matured and improved, Chongqing home improvement people realized that in the soil of Bayu freedom and enthusiasm, it is good to grow barbarically, immerse themselves in learning and humbly seek advice, the focus is on how to serve the people with home improvement needs in different eras, so that their hard work is not in vain, so that their happiness is increasing day by day.
So far, according to local conditions, Chongqing residents and Chongqing home improvement enterprises have jointly welcomed the prefabricated decoration, that is, the return of the concept of home improvement in the whole case.
"10 years ago, the people personally chose tiles and furniture in order to install houses, partly because the model of separate operations such as base decoration and soft decoration would make the local decoration price appear cheap, and partly because we had not yet received 100% trust from customers. Today, 10 years later, it is becoming the norm for ordinary people to wait for the keys to their new homes. ”
Han Bo introduced the "immersive" sales method advocated by the current industry, which is derived from the whole case of home improvement, advocating "what you see is what you get", that is, customers can understand every brick and every corner at any time before the decoration of the new home is completed.
"How can you be 'immersive'? How to expand from the former tens of square meters of decoration tasks to today's tens of thousands of square meters of home improvement projects, that is, our company integrates each product in the home improvement process for the people, and gives the best service and the highest cost performance to the people without reservation. ”
3. Prosperous Chongqing City, Growing Chongqing Home Decoration
It is undeniable that Chongqing home improvement and net red Chongqing City are witnessing each other and growing together, and chongqing's "beautiful" has Chongqing's natural traffic genes, and there are also unrepentant efforts of home improvement people in different eras.
From the perspective of the birth environment, although Chongqing home improvement started later than Shenzhen and other coastal cities, but in the old industrial base, Chongqing Construction Engineering and many other heavy industry enterprises established more than 30 years ago and leading the country have made a good endorsement for the development of Chongqing home improvement.
From the perspective of the industry environment, since its establishment in 1992, the Chongqing Building Decoration Association has made correct guidance from policies, laws and regulations on the one hand, "Facts have proved that enterprises that follow the party, have responsibility, and are bent on creating a better life for the people must go a long way." On the other hand, the construction standards and acceptance standards prepared by the association have standardized the development of the industry and also allowed Chongqing jiajia to have the strength to move towards tens of billions of enterprises.
"First-class enterprises do standards, second-rate enterprises do execution, and third-rate enterprises engage in marketing." Han Bo said that he is very pleased that with the joint efforts of the association and the industry, everyone can demand themselves with first-class standards. It is understood that the Chongqing Building Decoration Association has worked hard in the industry for thirty years, and has also made itself one of the few 5A-level associations in the country.
From the perspective of talent training, Chongqing's decoration design is second to none in the country. "We are backed by eight major art colleges, and more than ten vocational colleges have opened decoration design and decoration engineering majors." Referring to the strength of experts in the industry, Han Bo explained that engineering experts are mainly Chongqing University and Chongqing Post and Telecommunications, and design experts are mainly Chongqing Academy of Fine Arts and Chongqing Youyuan.
4. Revitalize the countryside and "create" the future
The people's wallets are bulging, and it is just necessary to improve the quality of life. Hanbo explained the development opportunities of the industry from the perspective of market demand and the future trend of home improvement.
As far as market demand is concerned, first of all, whether it is a home or a hotel, the decoration project must be renovated every 10-15 years. Secondly, China's urbanization construction has not yet been completed, and with the improvement of the urbanization construction process, the flow of people into the city has increased, and buying a house and decorating is a coherent action.
Third, "rural revitalization" has been elevated to a national strategy. "In the past thirty years, we have used floor tiles fired from rural mud in the cities, furniture made of rural wood has also moved into the cities, and the resources of the countryside have made the lives of urban residents more beautiful, and we also have the obligation to let the rural people live in beautifully decorated houses." Han Bo feels that entering the countryside is a new opportunity that the entire home improvement industry cannot ignore.
Regarding the future of the home improvement industry, Han Bo has listed "intelligence" and "energy conservation and environmental protection" as the focus on the basis of prefabricated decoration.
"We must stand in the perspective of the development of the entire social development to look at the development of their own industry, I have always emphasized the prefabricated style not only refers to the household items and decoration are integrated into the prefabricated building or prefabricated decoration, but more importantly, the advantages of energy saving and environmental protection behind it." Han Bo believes that the industry has the obligation to take into account the factors closely related to the survival of national development, such as energy conservation and emission reduction and artificial intelligence, because this is the hope and prospect of home improvement.
