Porsche Macan EV's latest road test photo exposure! The new car is undergoing cold road tests in northern Sweden. Compared with the fuel version of the Macan, the new car adopts a more curved slipback design, the frameless doors of the coupe model can also be equipped, and the interior has undergone tremendous changes. What is the product strength of the new car? How competitive is it compared to its peers? Let's take a look.
Innovation comes with a heritageed form factor
The front face of the Macan EV is very compact, and the split headlights are the family design of Porsche SUVs, but the four-point LED daytime running light has been replaced by a strip similar to that on the Taycan. The new shape still has excellent brand recognition, and the so-called innovation has a heritage, which must be the meaning.
From the side, the Macan EV adopts a larger curvature slipback design, compared to the fuel version of the model, the tail above the C-pillar has been moved to the rear, and the design of the C-pillar triangular window position has also changed greatly, appearing more sporty.
Of course, in addition to the large-curved slipback, the frameless doors that come standard with coupe models also appear on the Porsche Macan EV. Compared with the traditional doors of the current Macan, it has a significant improvement in the temperament of sports elegance. Porsche's brand premium coupled with such an elegant shape and its new energy identity believes that the introduction of domestic in the future should capture the hearts of more Chinese consumers.
The barrel gauge no longer replaces the physical buttons with the touch screen
In terms of interior, the Porsche Macan EV has also undergone a huge upgrade, in addition to the iconic three-frame sports steering wheel has been retained, the LCD instrument has adopted a new suspension shape. The two rows of multi-function physical buttons in the central armrest area have also been optimized and replaced by an integrated central control screen. The three-dimensional feeling of the entire interior is extremely strong, and it is tilted towards the driver's side, creating a strong driver-centered wrapping feeling.
In terms of power, because it was born from the PPE platform jointly developed by Porsche and Audi, it supports 800V fast charging like the taycan, the first model of the same platform that was previously listed. The new car is expected to be equipped with an 83/100kWh battery pack and a maximum cruising range of up to 700 km. Its output power should be similar to that of the Taycan, between 300-560kW, and the performance performance is expected to exceed that of the fuel version.
Competitiveness analysis
To ask the Porsche Macan EV what rivals it has in the Chinese market, the Mercedes-Benz EQC is undoubtedly one of them. Both of them have a high brand premium as well as market acceptance. However, at the hardware level, the 800V high-voltage fast charging technology supported by the PPE platform is not available in EQC, and the battery pack of less than 80kWh and the maximum power output of 300kW are also significantly different from the 83/100kWh battery pack and 300-560kW output of the Macan EV. And Porsche's brand value is also higher than Mercedes-Benz, if the Macan EV is introduced to add a similar model to the fuel version, I am afraid that EQC will be powerless.
To say that the strongest opponent of the Macan EV, at present, it must be the Audi Q6 e-tron that is also under development. It uses the same PPE platform as the Macan EV, all technologies including 800V fast charging, high-power motors, and a new electronic control system and battery pack capacity are highly similar, and the hardware strength can be said to be between Bo Zhong. And compared with Porsche models, Audi's pricing has always been more cost-effective, which will also test the positioning differences and pricing strategies made by the Volkswagen Group on these two cars to a large extent. Macan EV focuses on personality sports, Q6 e-tron focuses on home, and misplaced competition may lead to a win-win situation.
Of course, when it comes to high-end coupe pure electric SUVs, it is natural that we can't avoid the new forces in our head. EC6 also focuses on the personalized coupe pure electric SUV market. In addition to the EC6's elegant and sporty appearance, the 4.5-second zero-hundred acceleration of the high-end model also ensures its powerful performance. At the same time, NIO's ultimate service experience and the concept of BAAS battery as a service can also completely solve the big problem of depreciation and depreciation of battery packs. And the consumer demand for brand and vanity in new energy vehicles is often much lower, so whether the Macan EV will be introduced into The country in the future and whether it can challenge our head of new forces is also a big problem.