Cut the leather into pieces, wrap the corrugated cardboard and wooden board in the middle, sew and splice it into a box shape by an electric sewing machine, install a shiny magnetic lock, and a high-grade car storage box is ready... In The Hengchu Auto Supplies Company in Nangong City, Hebei Province, 50 workers around the electric sewing machine working intensely, the company manager Yu Chuanyu introduced, "This is the new car storage box we developed, which solves the problem that car users' belongings are difficult to classify and store, and there are currently orders from the Japanese and Eastern European markets." ”
It is understood that relying on continuous development and innovation, only one car storage box, Nangong City this year's new varieties of styles reached more than 30, sales of nearly 2 million, the output value of nearly 500 million yuan. From the "old three" of car mats, seat covers and backrests to the "new three pieces" of car clothes, storage boxes and car accessories, Nangong City has made real efforts around "eating auto supplies and making auto supplies money", and the sales of related products have always maintained a national leader.
In recent years, the masses of 12 villages in Chuiyang Town, Nangong City, have embarked on the road to prosperity by making car seat cushions and wool backrests, although they have experienced the boom of family production and household sales, but they have also fallen into a vicious circle of low-price competition because of a single product, a set of seat cushions even sold to less than 100 yuan, and many enterprises cannot continue to produce because of loss of money. Li Qiang, secretary of the party committee of Chuiyang Town, said that in recent years, the local guide auto supplies enterprises to adjust the product structure and develop new products around the demand for auto supplies, there are currently more than 10 new auto supplies developed every year, and the town has also won the title of "China's Auto Aftermarket Supplies Town".
"Only by doing specialization can we do fine work." Hebei Quanhao Auto Supplies Company manager Qi Quan said that around the continuous use of new product development market, the company set up a research and development department, specifically around the development and production of new car clothes to make a fuss, developed snowproof, rainproof, dustproof, sun-proof "four defense" car clothes, traceless car clothes and other new varieties, maintained market competitiveness, this year's sales reached more than 30,000 pieces, and led more than 20 people to achieve employment and income. At present, there are more than 100 enterprises specializing in the production and development of car clothes in the city, and the annual production and sales of car clothes are more than 8 million sets.
"From production and sales to focus on sales, our company's business is more refined, the efficiency is better, and it has taken a good step." Liu Yaqiang, manager of Nangong Pengcheng Auto Supplies Company, said that the company has established more than 10 e-commerce live broadcast rooms to create auto supplies sales Internet celebrities, set up an e-commerce sales team of hundreds of people, and sold auto supplies for more than 50 local enterprises, from individual development to win-win cooperation.
In order to do the sales of auto supplies, Nangong City has trained nearly 12,000 e-commerce talents through platforms such as vocational education centers and farmers' e-commerce training classes, absorbed more than 390 returned young people to invest in e-commerce entrepreneurship, and supported the masses to open 12,000 online sales stores. In the first 10 months of this year, the sales of auto supplies in Nangong City reached 4.8 billion yuan, maintaining a growth rate of more than 10% for three consecutive years.
Workers of Nangong Hengchu Auto Supplies Company use electric sewing machines to sew car storage boxes. Photo by Tian Wei
Employees of an auto supplies company in Nangong City sell auto supplies through live webcasts. Photo by Tian Wei
Workers at an auto supplies company in Nangong City cut and produce car storage boxes. Photo by Tian Wei
【Source: Economic Daily News Client】