On December 16, Nandu reporter learned from the official website of the Shanghai Municipal Market Supervision and Administration Bureau that recently, Shanghai Wenfeng Hair and Beauty Co., Ltd. was fined 100,000 yuan for involving disease treatment functions in advertisements, as well as the use of medical terms or terms that are easy to confuse the goods they are selling with drugs and medical devices. Previously, the company had caused concern for posting on the public account praising the boss for "having a heavenly eye, mastering the laws of all things, and being the premier 360-line Grand Slam".
According to the penalty decision, the party, Shanghai Wenfeng Hair And Beauty Co., Ltd., is a brand owner of "Wenfeng Hairdressing and Beauty", and from July 2021, in order to expand its business, better promote agarwood health massage services, and further enhance its performance, the parties purchased the "Zhizhen Agarwood Set Box" used by supporting agarwood moxibustion and distributed it to a total of 50 directly operated stores and brand franchise stores nationwide for external sales and use, and the product is mainly used for health care massage services in stores.
At the same time, in order to cooperate with the publicity, the planning department of the parties concerned designed and edited itself according to the graphic information retrieved by Baidu, "July, August and September 2021 Wenfeng National Store Summer Moment Offering Agarwood Moxibustion To Nourish the Heart with Incense, to Nourish the Body Natural Agarwood Without Adding Mugwort Leaves, Good Taste, Healthier ... Deep aroma blood moxibustion can help customers achieve the four miracle effects of wetting cold, alleviating pain, supplementing Yuanyang, and regulating qi and blood" and other graphic advertising slogans, which were distributed to the heads of 50 stores across the country through WeChat groups or e-mail addresses on July 5, 2021, and instructed them to make the above advertising content into posters, cards and other forms to be released in the store.
In addition, the corporate journal "Today Wenfeng" (Issue 201, July 2021) produced and displayed by the parties themselves also contains advertising content such as "Deep aroma and blood moxibustion can help customers achieve 'draining dampness and cold, alleviating illness and pain, replenishing Yuanyang, and regulating qi and blood'". The above-mentioned agarwood health care massage service does not have medical use, and the products in the "Perfect Agarwood Set Box" do not have the approval number of drugs and medical devices, and do not have the function of disease treatment. The above-mentioned advertising content is designed and edited by the planning department of the parties concerned, and has not been entrusted to others to produce, so the advertising cost cannot be calculated.
In summary, the Shanghai Hongkou District Market Supervision and Administration Bureau finally decided to order Shanghai Wenfeng Hair and Beauty Co., Ltd. to stop publishing advertisements, eliminate the impact within the corresponding scope, and fined 100,000 yuan.
According to Nandu's previous report, recently, Shanghai Wenfeng Hair And Beauty Co., Ltd. has attracted attention because it has a public account praising the boss for "having a heavenly eye, mastering the laws of all things, and being the premier 360-line Grand Slam".
Prior to this, on November 17, the Shanghai Municipal Consumer Protection Commission had published an article saying that it had twice interviewed the company on many issues involved in consumer complaints by Shanghai Wenfeng Hair and Beauty Co., Ltd.
At the same time, the Shanghai Municipal Consumer Protection Commission has conducted a more comprehensive understanding of the company's business activities through a variety of methods such as complaint data analysis and retrieval and consumer interview surveys. From the relevant situation, the business model of Shanghai Wenfeng Hair and Beauty Co., Ltd. may conceal major risks.
On December 9, after searching, Nandu reporter found that after clicking on the official website of Wenfeng Group, the system displayed that "the website has stopped running", and the content of the official website could not be browsed. And its official WeChat public account "Today Wenfeng" has also been unable to query.
On December 12, Shanghai Wenfeng Hair & Beauty Co., Ltd. issued a statement apologizing, saying that it accepted the supervision of the public and the media, as well as relevant government functional departments.
The statement also said that the official website of Enterprises such as Wenfeng's official website and the official WeChat public platform subscription account are working hard to rectify, and will resume normal operations as soon as possible after being submitted to the relevant government functional departments for review and approval. Shanghai Wenfeng will also actively cooperate with the relevant government regulatory departments to investigate and rectify the company, humbly accept all criticisms and penalties from relevant government regulatory departments, and resolutely rectify and put in place.
Written by: Nandu reporter Yang Tianzhi
!["The boss has a sky eye"? The official website offline tweet disappeared, the regulatory authorities filed a case investigation, Shanghai Wenfeng issued an apology![fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)