Text | Hua Shang Tao Li Qi Menghan
In China, there is a "magical" beauty salon chain called Wenfeng.
At the end of last year, Wen Feng was criticized by many parties for the secretary's fancy touting the president. According to the surging news, Wenfeng recently held a "national conference" with more than 900 employees participating.
At the "National Congress", Wenfeng founder Chen Hao brought more than four hours of speeches, reviewing Wenfeng's 26-year entrepreneurial history. In response to the recent criticism of Wenfeng by the outside world, it is said that "Wenfeng's development has no lessons from the past, it is inevitable that mistakes will be made, and some mistakes are invisibly made"; for the previous stores involved in illegal medical practice, it is even more said that "do not do it in broad daylight, you must do it behind closed doors". What's even more ridiculous is that he also bragged that "Musk learned me to dance."
Chen Hao's son Chen Wei also delivered a speech, directly pointing out that Wenfeng's main customers are aimed at customers over 40 years old and have money, if they cut their hair for 60 yuan and feel expensive, they can directly give up. In addition, the beauty program was changed into two parts: "product" and "service". The foot package of 5800 yuan is divided into 2000 yuan for the product and 3800 yuan for the service fee, which strictly prevents consumers from refunding.
In the face of wave after wave of punishment and consumer dissatisfaction, Wen Feng not only did not reflect, but still wanted to rip off customers.
Such a strange beauty salon institution, after more than 20 years of development, has formed a commercial map of the whole industry chain such as beauty, hairdressing, production and training.
Up to now, Wenfeng has more than 400 directly operated stores across the country, with nearly 10,000 employees and an annual income of more than 2 billion.
However, Wenfeng, which is a big business, has long caused consumer dissatisfaction.
Some netizens said that on the Internet, it is rare to find a customer who has not been hurt by "Wenfeng". On the review app, Wen Feng's rating is also full of bad reviews. Consumer complaints were as high as 476.
Wen Feng has repeatedly carried out false propaganda, not only saying that massage has medical uses, but even saying that the essence produced by it has the effect of fighting the new crown. By the end of 2021, Wenfeng has received a total of 13 administrative penalties for various problems such as refusal to refund large consumption, false publicity, and compulsory consumption.
In addition, Wenfeng's chain store has also had many customer injuries, more than a dozen customers in Changsha have carbon monoxide poisoning, a store in Wuxi has a customer who has a brainstem hemorrhage after a project, and was directly sent to the ICU...
How did such a bad beauty salon grow?
In fact, Wen Feng's flickering of customer consumption is just the tip of the iceberg of Chen Hao's means. In the Wenfeng Empire, which is like a "cult", it is also full of strict assessments of internal employees.
Wenfeng Group has spent hundreds of millions of yuan to open a large-scale training school in Shanghai. All Wenfeng employees are required to go to school for "further study" at their own expense before taking up their posts, and in addition to learning skills, they must also brainwash And instill Chen Hao's thoughts.
After selection, you can get the opportunity to work in the store. Entering the store to work is the real beginning of the nightmare.
In Wenfeng, if the performance of employees is less than 70%, they must go to the cadre training camp to study, and if it is less than 50%, they will face the risk of demotion and salary reduction, or even dismissal.
In such a harsh environment, employees frantically persuade customers to apply for membership cards and recharge for the sake of performance, and Wenfeng is gradually developing and growing in this deformed state.
With the crazy brainwashing of employees and the fooling of middle-aged and elderly consumers, how long can Wenfeng, with an annual income of 2 billion, last?
Resources:
1. "Undercover Wenfeng "National Congress": Chen Hao boasted that "Musk learned from me", and his son ordered the business economy", The Paper
2. "Wenfeng Hairdresser, who has abused customers thousands of times, why can it still earn 2 billion yuan per year?" " deep krypton new consumption
3. "The history of the development of Wenfeng Group: harvesting employee training fees, customer refunds must be signed by 20 leaders", ShuaiZhen Finance
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