Cover news reporter Yang Ruiwen
On December 14, the cover news reporter learned from the relevant person in charge of Jinjiang District of Chengdu that the 2021 "Pear Blossom Competition, Shippo Tide Future" Jewelry Festival will open on December 28 in the district of Lihua Street.
At that time, Qibao City, Ewha Street will also be presented in a new theme atmosphere, as well as the "Pear Blossom Competition, Shippo Tide Future" Wishing Tree, the first Qibao Young Designer Competition in Jinjiang District, etc., as well as local KOLs punching in Ewha Street live broadcast activities, online + offline real-time interaction and other forms.
Create a city and revitalize the "Qibao City" with innovation and reproduction
Lihua Street is adjacent to Tianfu Square, named because the Ming Dynasty was located in the southeast of the outer city of the Shu King's Mansion and once planted many pear trees. At the end of the Qing Dynasty, Qianxi Academy was established in the street, which was called the Four Major Colleges of Chengdu together with Jinjiang College, Mochi College and Furong College, and later changed to Huayang Middle School.
For "Old Chengdu", Lihua Street can be described as an indispensable street in the memory of "Chengdu". According to the relevant person in charge, in 2016, Jinjiang District carried out the construction of characteristic demonstration streets and replanted pear trees on Lihua Street, making Lihua Street reproduce the beauty of "the street full of pear blossoms" and become a veritable "most beautiful street".
At present, the block has Xinghui Southwest Gold Mall, Imperial City Jewelry Trading Center, Yanshikou Square, Fame Building, Modern Window and other comprehensive buildings, more than 100 engaged in gold and jewelry trading enterprises settled in operation, is the largest jewelry distribution center in the southwest region.
In 2021, Jinjiang District will start from the background of the jewelry industry in Lihua Street, implant the cultural connotation of "Chengdu December City", integrate the traditional gold, silver, coral, agate, amber, glass and other "Seven Treasures" products with emerging consumption such as jewelry cultural creation, jewelry customization, national tide experience, tourism exhibitions, etc., and unite more than 40 enterprises, nearly 100 merchants and financial institutions to innovate and create a characteristic block of Qibao City on Lihua Street, with cultural travel, with tourism to develop business, with business into literature, to promote the integration of cultural and commercial tourism, and officially opened the street in September this year.
Pear blossoms shine Pushing the door is a good life
As a well-known old street in the core business district of Jinjiang District, it has the unique geographical advantages of Chunxi Road commercial circle, the commercial heritage brought by the gold jewelry industry, and the cultural atmosphere left by Qianxi Academy, which has become an important link and the best carrier for the integration of "Qibao City of Lihua Street" and modern commerce.
The relevant person in charge told reporters that in order to further enhance the consumer experience and achieve the interactive promotion of popularity and business sentiment, Chunxi Road Street is creating advanced cases by learning from domestic and foreign characteristic blocks, inviting well-known creative design companies around Qibao City to create a neighborhood atmosphere, integrating more youthful fashion elements, planning and setting up vibrant urban functional areas, and attracting more young fashion groups to punch in and visit.
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