Introduction: THE BIG BAIC GROUP, WHICH HAS COOPERATED WITH MERCEDES-BENZ FOR SO MANY YEARS, IN ADDITION TO MAKING MONEY LYING DOWN, THE INDEPENDENT SECTOR IS A MESS; to this day, a Beijing Benz has contributed more than 90% of the revenue and profits of the entire BAIC Group. Still want to "lie and win"?!
In the more than 70 years since the founding of New China, countless experiences and lessons have proved:
When and where, the core technology can not be "bought"!
Relying on joint venture cooperation with strong foreign brands such as Mercedes-Benz and BMW, it is true that it can continue to make money and "dividends", but "market for technology" will only be a yellow sorghum dream.
Really good things and technologies, foreigners will share with you?!
Honestly, these feelings in the morning came from a "seemingly inconspicuous but extremely significant" industry news -
In the past two years, baicchi group has finally further increased daimler's shares to a new height of 9.98% through continuous efforts and operations and games of all parties.
What concept?
More than 9.69% that Geely bought in the previous two years, BAIC Group may become the "largest" shareholder of Daimler, the parent company of German luxury car manufacturer Mercedes-Benz.
Cow break! Baiqi Group, which is a mess in its own sector, actually "pocketed" the inventor of the automobile and the parent company of Mercedes-Benz, a world-renowned luxury car brand...
In addition to excitement, it is still necessary to explain that compared with German BMW BMW, Volkswagen and other car group groups, Daimler's equity structure is relatively scattered. There is no absolute controlling majority.
When Geely spent about $9 billion two years ago to acquire 9.69 percent of Daimler AG's voting shares, it was followed by major shareholders who held 6.8 percent of the Kuwait Investment Authority, 6 percent of the Blackstone Fund, and 3.1 percent of the Renault-Nissan Alliance.
Therefore, when Geely became the nominal "largest" shareholder, the German government also came out to debunk rumors and statements:
Geely's acquisition of Daimler's stake is only a minority investment and does not have a controlling stake (in other words, the control is not lost), so the government will not intervene to stop and control it.
Frankly speaking, the news that Geely acquired Daimler shares and jumped to the first major shareholder once caused shock in the industry, and many people also cheered.
Geely Cattle broke the Chinese brand, acquired Volvo, not to mention, and became the first shareholder of Mercedes-Benz's parent company.
But cheering and cheering, geely and Li Shufu, as representatives of independent leading car companies, are very clear - acquisition is only a means, and the core must be to continuously develop and expand Geely's own brands and business sectors.
Investing in Daimler will never simply make a profit and "dividend".
In fact, looking back at Geely's various practices in the past two years, this is also the case, even if the main brand Geely has sold more than one million vehicles for several consecutive years and ranked first in its own, it does not dare to slacken off in the face of the tide of electrification and intelligent change.
On the basis of the existing geely, geometry, Lynk & Co and other brands, and Volvo joint venture launched the Polar Star brand, not to mention, and even let the veteran An Conghui personally take charge and once again laid out a high-end electric vehicle brand of Extreme Kr.
Objectively speaking, it cannot be said that Geely's layout in the field of new energy has achieved remarkable results, but while the fuel vehicle business is very strong, Geely has not given up various hard work and bold explorations in the field of new energy.
Li Shufu understands very well that the core technology and brand still have to rely on Geely to get it by himself.
In contrast, BAIC Group, as early as the XuHeyi era, had a variety of "big fast and good province" to do autonomy and engage in new energy, and various code names of independent strategies emerged in an endless stream, and slogans were shouted loudly.
At one point, he even took the lead in releasing bold words:
BAIC will completely stop the production of fuel vehicles in the Beijing area, fully stop the sale of fuel vehicles in the Beijing area by 2020, and sell all electric vehicles, and in 2025, fully stop selling fuel vehicles nationwide.
A few years have passed, what did BAIC do on its own?
The Shenbao brand created by the acquisition of Saab that year was gone, the Beijing Automobile car logo was changed and changed, and the annual sales were basically negligible;
At last month's Guangzhou Auto Show, it began to toss and turn, and made a so-called world's first Huawei smart cockpit fuel SUV, Beijing Motor Cube.
Personally, I think that where this is the Rubik's Cube, it is simply baicco's independent "magic".
BAIC New Energy, which was once regarded by Xu Heyi as the pearl in the palm of his hand and proud of it, has fallen thousands of miles in the post-subsidy era, with annual sales falling rapidly from 100,000 and 150,000 vehicles that year to less than tens of thousands of vehicles, and many are still dependent on the low-end 2B market.
As for the high-end electric vehicle brand that Beiqi Blue Valley has single-mindedly created and cultivated - ARCFOX Extreme Fox.
The executive personnel structure has been adjusted round after round, and the two models on sale so far, alpha S and Alpha T, even in the name of Huawei, are still tepid in sales. It is still in a difficult period of exploration.
In a word, at present, the entire BAIC Group passenger car autonomous sector, in addition to relying on the "hard off-road" characteristic niche market of Beijing off-road, there is a certain market segment competitiveness, the rest of the brands and plates are all dumb. There is no market competitiveness at all!
How can such a BAIC Group still have the good intention to continue to "live" by hugging the thighs of mercedes-Benz?!
In view of this, when the author saw that the relevant personnel of BAIC Group and the industry were spreading and "showing" the above-mentioned heavy news of "BAIC's purchase of Daimler shares", I was not happy at all.
Sincerely, this is not a new glory moment for BAIC, but a "shame".
Don't talk to me about metaphysical international cooperation, big vision and big picture, ask yourself:
BAIC is not strong on its own, in addition to continuing to earn money and markets for Chinese consumers through joint ventures with you, Mercedes-Benz and Daimler will "look up" to you BAIC in their hearts.
Dream less, be ashamed and brave.