The most anticipated 7-seat SUV next year? There must be a new Kodiak.
The times are different, and everyone's consumption concept has also changed greatly. In the past, the original joint venture car was more favored by consumers, but now, the local model tailored for the domestic market can better cater to the tastes of the Chinese people. It can be found that in recent years, many domestic versions of the joint venture models have been adjusted accordingly to the needs of the Chinese people.
Before I test-drove the Octavia PRO, I felt the changes that Skoda has made to meet the needs of Chinese cars. Under this new product concept, another new car that is fully considered by the Chinese people will also appear, it is the new Kodiak.
New car new image, young dynamic singing the main key
We all know that the Czech crystal glass craft is famous in the world, so Skoda will have a long history, and a very representative process applied to the car design, the use of "crystal cutting design language" models have a good appearance, and quite high recognition. When I first saw octavia, I felt a little surprised.
On the new Kodiak, the design language evolved into a more exquisite flow crystal aesthetic design concept, the whole vehicle maintained a tough temperament at the same time, but also strengthened the "strength training", more strong muscle lines to create a more sculptural and powerful appearance. And like octavia PRO, the new Kodiak adopts design elements from overseas RS models, just like wearing a sportswear, full of vitality. Such a refreshing image completely shakes off the "greasy" feeling of the seven-seat medium-sized SUV that everyone remembers.
New Kodiak declaration chart
A youthful and dynamic appearance must match the fashion trend of the interior, so that it is consistent. Compared with overseas models, the domestic version is more in place in this regard. In terms of interior design, the new car is fully in line with the latest "digital cockpit" of Volkswagen Group, revealing a sense of science and technology atmosphere in simplicity to meet the aesthetic and use needs of domestic users. In particular, the 12-inch suspension screen complements the new 10.25-inch full LCD instrument and 10-color streamer atmosphere visual system, reflecting a full sense of technology and futurism.
At the same time, the Chinese people also have high requirements for a sense of luxury, and in this regard, the picture cannot be fully displayed, and it must be actually felt to be more real. The same "digital cockpit", Octavia PRO materials let me feel the careful design and collocation, in which, you can experience the better sense of grade in the same class, I believe that the new Kodiak will not let us down.
Intelligent and upgraded, better understand the needs of the Chinese people
Nowadays is the era of intelligence, now we have long been inseparable from smart phones, more intelligent appliances also bring more convenience to our lives, as a "daily essential" car, of course, it must be smart enough. If you want to understand the Chinese people better, you must not pull your crotch in this regard.
Octavia PRO
Octavia PRO's car machine has made great progress, whether it is intelligent, functional or easy to use, it has reached the current mainstream easy to use level. The new Kodiak has achieved a new leap forward, for the first time used in the MOS3.X system of SAIC Volkswagen's models, unlocking new ways of playing such as Avatar intelligent personal assistant, scenario-based maps, driving video recording and taking photos for users, and establishing more emotional connections with users, which is worth looking forward to.
Practicality remains the same, and quality remains at a high level
Users who buy SUVs attach great importance to practicality, especially space performance, and medium-sized SUVs are even more important. The new Kodiak is reassuring in this regard, and the space continues the performance of the current model, although the wheelbase of the 2791mm is not very long in the same class, but thanks to the excellent space utilization, its interior space is still quite spacious, even not inferior to the larger mid-size SUV. This is not my mouth, but the result of personal experience.
The current Kodiak
Like the current model, the new Kodiak will also be available in 5-seater, 7-seater and sport GT models to meet the needs of different consumers. The 7-seater model is the most commonly used 2+3+2 seat layout form for SUVs, the second row of seats also supports front and rear and backrest tilt adjustment, and the third row of seats adopts easy Entry one-button entry design to facilitate passenger access.
Loaded with a car of friends and luggage, the power is not enough to be embarrassed, the new Kodiak do not have to worry, equipped with the Volkswagen third generation EA888 series 2.0T engine that we are very familiar with, matching the "Golden Partner" 7-speed dual-clutch transmission, the strength of this powertrain is beyond doubt, and the power performance is absolutely leveraged.
Vehicle safety and quality have always been the undertones of German cars, and the new Kodiak is no exception. Its comprehensive prevention and integrity safety architecture integrates active safety and passive safety to provide all-round protection for every driver and occupant. Laser welding, PVC chassis armor, cavity wax injection and other German vehicles are proud of the technical technology and strict quality standards to ensure the high quality of the vehicle.
And this high quality is by no means empty talk, in J.D. Power's recently released 2021 China Vehicle Reliability Study, Kodiak ranked first in the market segment, and the recognition from professional institutions is enough to prove its gold content.
Product innovation is inseparable from brand change
In fact, before the Octavia PRO and the new Kodiak, Skoda was already carrying out localization work. For example, the Komic GT integrates design elements that are popular with young people, such as contrast and blackening, with the design language of Skoda crystal cutting. There is also a Kodiak GT created exclusively for the Chinese market, which is more dynamic than conventional models, all in order to better meet the younger Chinese consumer groups.
Komic GT
The innovation of products is inseparable from the change of brand strategy. In line with the principle of "in China, for China", the Skoda brand has introduced new products in product planning, brand marketing, user management, channel construction and other aspects. Under the guidance of the global strategy, the product accelerates the landing in the domestic market, and the service deepens the emotional connection with users through digital user service experience, marketing service methods that are closer to users, and user-oriented marketing organization changes, etc., to create a German automobile brand with temperature.
summary
From more authentic German cars to targeted localization improvements based on Ashkenazi quality, the Skoda brand has always been able to read Chinese consumers. The new Octavia PRO has brought us a lot of exclusive experiences, and I believe that the new Kodiak will also have an exciting performance. Will this "least greasy" 7-seat SUV become a dark horse in the market?