November 2021 domestic mobile phone market operation analysis report
First, the overall situation of the domestic mobile phone market
In November 2021, the domestic market mobile phone shipments of 35.252 million units, an increase of 19.2% year-on-year, of which 5G mobile phones 28.967 million units, an increase of 43.9% year-on-year, accounting for 82.2% of mobile phone shipments in the same period.
From January to November 2021, the overall shipment of mobile phones in the domestic market totaled 317 million units, an increase of 12.8% year-on-year, of which 5G mobile phone shipments were 239 million units, an increase of 65.3% year-on-year, accounting for 75.3% of mobile phone shipments in the same period.
Figure 1 Domestic mobile phone market shipments and 5G mobile phones accounted for
In November 2021, 47 new models of domestic mobile phones were listed, an increase of 34.3% year-on-year, of which 15 were 5G mobile phones, down 16.7% year-on-year, accounting for 31.9% of the number of new models listed in mobile phones in the same period.
From January to November 2021, a total of 427 new models were listed, an increase of 3.1% year-on-year, of which 203 were 5G mobile phones, an increase of 2.0% year-on-year, accounting for 47.5% of the number of new models listed in the same period.
Figure 2 The number of new models of domestic mobile phones listed and the proportion of 5G mobile phones
Second, the composition of domestic and foreign brands in the domestic mobile phone market
In November 2021, domestic brand mobile phone shipments were 28.041 million units, an increase of 23.6% year-on-year, accounting for 79.5% of mobile phone shipments in the same period; 43 new models were listed, an increase of 53.6% year-on-year, accounting for 91.5% of the number of new mobile phone models listed in the same period.
From January to November 2021, domestic brand mobile phone shipments totaled 275 million units, an increase of 10.5% year-on-year, accounting for 86.7% of mobile phone shipments in the same period; a total of 388 new models were listed, an increase of 5.4% year-on-year, accounting for 90.9% of the number of new mobile phone models listed in the same period.
Figure 3 Domestic brand mobile phone shipments and proportion
Third, the development of domestic smart phones
In November 2021, smartphone shipments were 34.841 million units, an increase of 25.7% year-on-year, accounting for 98.8% of mobile phone shipments in the same period. From January to November 2021, smartphone shipments were 310 million units, an increase of 14.7% year-on-year, accounting for 97.7% of mobile phone shipments in the same period.
Figure 4 Domestic smartphone shipments and proportion
In November 2021, 33 new models of smartphones were listed, an increase of 13.8% year-on-year, accounting for 70.2% of the number of new models listed on mobile phones in the same period. From January to November 2021, a total of 358 new models of smartphones were listed, an increase of 11.9% year-on-year, accounting for 83.8% of the number of new models listed in the same period.
Source: China Academy of Information and Communications Technology