A few days ago, Bonjour Aisystang! The Sino-French Printmaking Art Exhibition was held at 5F JAM SPACE, Gaode Landmark Winter Plaza, Guangzhou.
Jointly curated by JAM SPACE and the Institute of Prints, this exhibition uses the representative prints of French artists Pierrick and Lena Macka, and Artist Wen Jing and Caro.Ni in France to reflect the creator's concern and imagination for life, emotion, and self-portrait in a simple abstract form, and appreciate the French humanistic customs and contemporary art fashion in the artist's creation, and feel the French culture from a new perspective. It also allows viewers who love the art of printmaking to have a more comprehensive and vivid experience from conception to production. The exhibition will run until February 20, 2022.
Exhibition site
For the introduction of art exhibitions into commercial centers, JAM Museum Art Museum Director Cai Yiyi said that with the birth of the experience economy and the advent of the era of personalized consumption, many shopping malls have introduced art exhibitions, more and more commercial brands are aware that art exhibitions or art content for the image of commercial brands have a great improvement, art can support the image of the brand, so art and commerce can present added value through the form of content output, while art injects new cultural connotations into the commercial space. It also makes the physical space become warm, making the shopping experience more pleasant for each consumer. We are doing an exhibition of contemporary art at JAM SPACE, and we also hope to explore the relationship between art and consumption through cross-border cooperation in the fields of art and business.
Experience printmaking on the spot
It is reported that this printmaking art exhibition is part of the French romantic life experience season of JAM SPACE in Guangzhou Gaode Landmark Winter Plaza. The experience season focuses on the three theme spaces of reading, life and art to create a high-quality art and cultural life experience. This season's theme presents the classic French Baroque, the romantic life of the Rococo period, the beauty of French contemporary art, enjoy the French eating, drinking and entertainment of diversified interactive activities, and the online UTOPA APP "JAM Nai Yiwen" is a collection of rich French characteristics, offline fun experience, online convenient shopping, stay at home, close experience of French romantic life.
Written by: Nandu reporter Xu Xiaolei intern Ren Ziwei