Online content "new species": "Micro-short drama innovation, more than that"

"Micro-short drama innovation, more than this" for the topic of the round table salon Gao Kai photo

Beijing, December 14 (Reporter Gao Kai) Last year was the first year of micro-short dramas, micro-short dramas opened a new track of online content with the attitude of "new species", and attracted all parties to actively explore in the rapid growth, it is reported that the user usage rate of short videos last year was close to 90%, in this context, the two-way integration of long and short videos has become an inevitable trend, and expands the boundaries of content innovation.

On the 14th, Tencent Online Video Micro-Short Drama Private Exchange was held in Beijing, during which the round table salon with the theme of "Micro-short Drama Innovation, More Than This" was held, industry insiders brainstormed and discussed the innovative development direction of micro-short drama.

On the same day, Cang Jiang, founder of Brain Tiangong, Hu Peng Gary, founder of Mutual Shadow, Cai Juntao, CEO of Hangmei Interactive Entertainment, Cheng Hui, deputy general manager of Shaanxi Wentou Film and Television Yida Culture, and other industry insiders discussed the trend of micro-short dramas together in the form of a round table salon.

Cang Jiang said that in the future, the form and content are likely to be one. Content is form, story is gameplay and life experience. In terms of content creation, it is necessary to constantly absorb new advanced methods. As a member of the technology + culture company, Pelican Gary positioned the "experience" as the integration of story and interactive forms, and talked about the "original intention" of making content, to constantly innovate and explore, constantly subvert themselves, communicate and collide with more teams, and seek more sparks.

In terms of artistic value thinking, Cai Juntao believes that drama can not only pursue cool, fast, and inverted, but should carefully polish the fine products, and use the standards of innovation, script beauty, and content beauty to produce good content, so that micro-short dramas can not only meet the general environment and user tastes of our entertainment market, but also show diversified aesthetic tastes. Starting from his own experience, Cheng Hui especially thanked Tencent Video for its diversified openness and strong support for creation, especially for traditional long drama companies, which can make short drama works in different forms and different tracks get a good stage.

In addition, Li Haiying, founder of Tianhai Media Group, Fu Xiaoyi, director of Blue, White and Red Pictures, and Zhao Lijuan, CEO of Meiyuan Zhiben, also combined their experience and thinking in the micro-short drama track, and expressed their respective views from the aspects of cultural integration, category innovation and exploration direction.

Continuous creation of high-quality products is the source of the vigorous development of the content market, and Li La, deputy general manager of Tencent's online video platform operation department, also pointed out that "micro-short dramas with their own innovative points and ideological creativity will receive applause from the audience." In this regard, according to reports, in addition to the innovative exploration of content, technology and experience in multiple dimensions, Tencent Online Video has also helped industry partners create high-quality micro-short dramas through a newly upgraded ledger strategy.

It is reported that since the opening of the micro-short drama accounting model in April this year, the "Moonfall Echo" of the third uncle of the Southern Sect, as the first part of the account cooperation drama, has opened a new revenue model for the short drama with a six-day account of 1 million; "Datang Snack Goods" has reached the achievement of more than 13 million accounts, setting a record for the highest in the industry; "Give You My Exclusive Favor" has exceeded 100 million in 17 days of play, and the current account has exceeded 9 million. (End)