Use light and shadow to show the new atmosphere of literature and art

(1) "This Decade" (2) "Chinese Medicine Has a Prescription" (3) "Bloody Battle Songmaoling" (4) "Endless Sound - Hong Kong Music Season" (5) "Special Hero Huang Jiguang" The pictures in this article are provided by the Department of Network Audiovisual Program Management of the State Administration of Radio and Television

Recently, the Department of Online Audiovisual Program Management of the State Administration of Radio and Television released the "2022 Online Audiovisual Boutique Program Collection", with a total of 55 works selected, including common program forms such as online dramas, online variety shows, online documentaries, online movies, and online cartoons, as well as new formats such as online mini-dramas, online short videos, online live broadcasts, and online audio. These works use light and shadow to depict the changes of the times, the progress of China, and the voice of the people, highlighting the new atmosphere of Chinese literature and art.

Play the main theme of the exuberant era

In 2022, the online audiovisual industry will focus on major themes, take the Chinese spirit as the soul, and passionately depict the magnificent atmosphere of the new era and new journey with literary and artistic creation, and stimulate patriotism.

The 20th National Congress of the Communist Party of China was greeted with wonderful literary and artistic creations. The online micro-documentary "This Decade", the online documentary "This Decade, Happy China", the documentary interview program "This Decade - Chaser of Light", the theme evening "This Decade - Chasing the Light" and so on outline the great changes of the decade, showing the ten years of hard work, or through advanced typical deeds, or using ancient and modern dialogues through time and space, truly express the hot practice of people from all walks of life in the new era, and have made breakthroughs in content, artistic means, and technical applications. The theme evening "Chinese Dream, My Dream - 2022 China Online Audiovisual Annual Ceremony" shows the unremitting struggle of ordinary Chinese people in the form of singing, dancing, recitation, and scene performance, which is a useful attempt to create online audiovisual boutiques.

Tell moving stories and embody the spirit of the times. The online drama "Ice Hockey Boy" focuses on the group of college ice and snow sports students, showing the positive and aggressive appearance of athletes. The short video "The World Sees Chongli: Together to the Future" tells the story of the Beijing Winter Olympics to the world from the perspective of foreigners and "experiential" in English, supplemented by 3D video effects. The online movie "Explosive Disposal Hand" recreates the life-and-death battle between armed police soldiers and drug dealers on the border. The online micro-movie "Three Generations of Lin Hai" tells the story of three generations of forest rangers in Zhejiang Linhai Forest Farm who transformed barren mountains into forest seas, green waters and green mountains into gold and silver mountains. The short video "Xinjiang Herdsmen Pride Lights Party Member Badges After Helping Tourists Get Out of Trouble" recorded the scene of ordinary party members selflessly dedicating themselves and not asking for anything in return, and many netizens lamented that "this is the power of faith".

It depicts revolutionary heroes and shows the history of the battles of the people's army led by the Communist Party of China in the bloody storm. The online drama "Bloody Battle Songmaoling" tells a history of the formation of the Eastern Army by the Chinese Workers' and Peasants' Red Army in 1933 to fight in Fujian; "Company of Warriors" recreates the feat of the Red Fourth Regiment rushing day and night during the Long March to capture the Luding Bridge. The online movie "Special Hero Huang Jiguang" tells the story of Huang Jiguang's heroic sacrifice to seize the heights "blocking the gun's eye with his body"... In 2022, the online audiovisual industry will further focus on the "great of the country", consolidate and strengthen the mainstream public opinion position with abundant positive energy and diverse artistic techniques, and reflect a high degree of historical consciousness and initiative.

Innovative themes and genres

In 2022, the online audiovisual industry will give full play to its own advantages, strengthen innovation in theme, content and technique, and continuously improve the spiritual height, cultural connotation and artistic value of works.

The creation of realistic themes goes deep into life, takes root in the people, enthusiastically praises the spirit of ordinary people to create a better life in struggle, and embodies profound humanistic care. The online drama "Are You Safe?" The mini-drama "Sea Hotline" is based on the network security problems encountered by ordinary people in real life, and is welcomed by netizens with its daily plot and practical popular science knowledge. The online drama "Jiang Zhao Dawn" shows the process of women finding themselves, rediscovering true love, and growing up independently in marriage. The online movie "Tibetan Grass and Green Green" pays tribute to those who sacrificed their lives to help Tibet and support education. The online movie "Black Hawk Boy" portrays a group portrait of a mountain teenager who is determined to pursue his basketball dream. The mini-drama "Mama's World" humorously shows the wonderful life of contemporary seniors.

The police and bandit suspense drama focuses on the hard work of the people's police in safeguarding national security, maintaining social stability, and ensuring people's tranquility, showing their fearless heroism and sacrifice. The grassroots criminal police in "Showdown" and "Punishment" overcame many obstacles to eliminate violence and safety, and fought bravely and decisively. For the first time, "Crime Hunting Guide" focuses on the daily work of simulated portraitists in the police, which is refreshing. The Gate of Rebirth exposes new types of crimes such as antiquities theft. Under the cloak of science fiction, "The Beginning" highlights the texture of reality and humanistic care with a youthful narrative technique. "Kunlun Divine Palace" and "Please Jun" have also innovated in the creation of adventure and fantasy themes.

The costume online drama "Star Han Splendid, Moon Rising into the Sea", "Canglan Tips", "Tang Dynasty Tricks", "Qing Qing's Daily" and the online movie "Qingmian Shura" create an antique vivid charm with wild imagination and sophisticated production, further broadening the creative horizon of costume themes.

Activate the vitality of Chinese culture

In 2022, the online audiovisual industry will adhere to the adoption of young narrative voice and emerging communication methods, integrate artistic creativity and Chinese cultural values, combine Chinese aesthetic spirit with contemporary aesthetic pursuits, and activate the vitality of Chinese culture.

Dig deep into the essence of traditional culture and highlight its contemporary value. The variety shows "2022 "Chinese Festival" Series and "China Solar Terms" Series use AI, XR and other technologies to innovatively present traditional culture in a visual form with a sense of the times and technology, showing the profound heritage and new charm of Chinese civilization. The documentary "Shine! Chinese Civilization integrates CG special effects, animation and other means to excavate the spiritual core of Chinese culture carried by cultural relics and monuments. "People Who Deal with the Silk Road" focuses on the guardians, inheritors and communicators of different positions along the ancient Silk Road, so that the Silk Road culture can regain its brilliance. "China on Stage" presents Chinese stage art from an international perspective. "Traditional Chinese Medicine Has a Prescription" comprehensively records the treatment practice of traditional Chinese medicine in epidemic prevention and control. The online cartoons "Fox Peach and the Old Immortal", "Dunhuang Fairy and Her Friends" and "Invincible Deer Team" (Season 2) incorporate traditional cultural elements in novel ways to establish a link between children and traditional culture.

Strengthen originality, and continuously expand and enrich the aesthetic space and spiritual connotation of cultural variety shows. The music variety show "Endless Sound - Hong Kong Music Season" uses music to communicate the soul and stimulate the patriotic feelings of the people of the Mainland and Hong Kong. Comedy variety shows such as "Annual Comedy Competition" (second season) and "Talk Show Conference" (fifth season) have strengthened their connection with real life. But There Are Books (Season 2) showcases the rich spiritual world of book authors, creators, and book lovers. The audio programs "This life event that troubles you, we helped ask", "Life Sea Sea" and "Uncle Kai's Dream of Red Mansions" transmit knowledge and interpret classics through rich and diverse methods.

Short videos and live broadcast programs strengthen the application of science and technology, and the dissemination effect is outstanding. The short video "The Man Who Sent the Moon" made 9 well-known online teachers "UP Lord" give the beautiful meaning of the moon as a gift to students, which was very popular. The live online program "2022 Tencent Science WE Conference" uses the engine rendering of game technology and CDD virtual studio shooting technology to turn scientists' speeches into film-level "science fiction blockbusters". "Li Jian "Yearning" Online Concert" and "Han Hong's "Iron Wings" Online Concert" have been watched by tens of millions.

In 2022, the online audiovisual industry will extract rich materials and creative inspiration from the changes of the times and people's lives, strengthen expression methods and technological innovation, meet the cultural needs of the people, and enhance the spiritual strength of the people, reflecting the responsibility and responsibility of the online audiovisual industry.

(Author's affiliation: Development Research Center, State Administration of Radio and Television)