Since last year, the micro-short drama has opened a new track of online content with a "new species" attitude, attracting all parties to invest in it and actively explore in the rapid growth, and the user usage rate of short videos is close to 90%. This year, long, medium and short video platforms have entered the market, more and more players, film and television companies, director studios and other creators have also been keenly transformed, have invested in the field of micro-short dramas.
A micro-short drama is not a short drama, it is a new comprehensive content body, from the creativity, script setting, lens structure, etc., are different from the long drama. Only micro-short dramas with ideas and creativity will get good market recognition.
Li La, deputy general manager of Tencent's online video platform operation department, said on the 14th Tencent online video micro-short drama private exchange: "The future of micro-short drama must start from innovation, and the micro-short drama with ideas and creativity will receive applause from the audience." ”
She said that innovation is not achieved overnight, and we must be willing to continue to invest manpower, time and resources, perseverance and patience. Audiences' choices for cultural and entertainment consumption are becoming more and more abundant, and how to let users watch micro-short dramas and be attracted by them must have a reverence for good content. At the same time, it is also necessary to have a sense of responsibility for the entire industry, the premise of doing micro-short dramas is the correct values, and they should exert their own creativity in the overall cultural and entertainment policy environment, and make the content extremely interesting and surprising.
At the round table salon with the theme of "micro-short drama innovation, more than this", Cang Jiang, founder of Brain Tiangong, said that in the future, form and content are likely to be one. Content is form, story is gameplay and life experience. In terms of content creation, it is necessary to constantly absorb new advanced methods.
As a member of the technology + culture company, Hu Peng Gary, the founder of Mutual Shadow, positioned the "experience" as the integration of story and interactive forms, and talked about the "original intention" of doing content, constantly innovating and exploring, constantly subverting themselves, communicating and colliding with more teams, and seeking more sparks.
In terms of artistic value thinking, Cai Juntao, CEO of Hangmei Interactive Entertainment, believes that drama can not only pursue cool, fast, and reverse, but should polish the fine products with heart, and use the standards of intentional innovation, script beauty, and content beauty to produce good content, so that micro-short dramas can not only meet the general environment of the entertainment market and user tastes, but also show diversified aesthetic tastes.
![Is it worth it to spend money on short videos?[fig]](data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs=)