Regular dolls originally priced at 219 yuan
It was fried by scalpers to 2288 yuan at a premium of nearly 10 times
Recently opened online reservations for Christmas models
At one point, it also caused the system to be paralyzed
The premium in the second-hand market is as high as 10,000 yuan...
Who is so red?
Shanghai Disneyland, known as "Chuansha Daji"
"Traffic female star" Lingna Belle
Today(14th)
Shanghai Disney officially responded
The topic #Linga Belle dolls are too outrageous #
It is also a hot discussion on the hot search list
8 p.m. on the 12th
2021 Christmas Series Lingna Belle
Plush toys and keyring open online reservations
There are also regular plush toys
Fans were thrilled
A lot of people set alarms
8:00 a.m. arrives
The page for booking a purchase channel has crashed!
"The system collapsed before eight o'clock."
"I was dreaming in circles for an hour, and I was very depressed."
"If you squeeze in at eight o'clock and one, you can't choose, and it's useless to go crazy for 20 minutes."
Some fans brushed for more than 1 hour
The booking screen remains blank
Of course, there are also fans who are fast-handed
Instant envy of others
The enthusiasm of fans to buy
It also makes the purchasing scalpers smell the wind
Search for keywords such as "Lingna Belle" on a second-hand platform to see that there are sellers who introduce that lingna belle regular price increase is 1800 yuan / only, Christmas model is increased by 3100 yuan / only, and even pendants have to be increased by 1500 yuan / only to get.
Others started auctions
Attract a large number of fans to participate
There are also scalpers directly at a price
Shouted out a full set of 10,000 yuan "sky-high price"
The price immediately soared by more than 10 times!
No wonder some people can't help but complain
This is simply a wealth management product!
A doll is more expensive than gold!
Previously
"Disney" and "Disney Reservations" have also rushed to the hot search
The reason is "2021 Duffy and Friends Christmas Series Merchandise"
Reservation channels are open after opening
It is difficult to brush out the page for a long time
"You can't buy it through formal channels,
Nowadays these second-hand platforms
But there are new products selling everywhere,
It's the scalpers again who take advantage of the opportunity to circle money behind their backs.
This is not the first time! ”
There have been all kinds of speculation and doubts on the Internet
Many netizens even ridiculed on social platforms
Duffy's new friend should be a scalper
（yellowcattle）
Why disney has such a long replenishment time and limited replenishment quantities
Many people are blunt
"Disney is engaged in 'hunger marketing'!"
The Shanghai Municipal Consumer Protection Commission revealed today (14th).
The Consumer Protection Commission specifically asked Disney about this matter
Shanghai Disney Resort says it will never create any hunger marketing
The current shortage of supplies is due to production bottlenecks under the influence of factors such as huge demand in the short term and the epidemic. Disney will continue to replenish and continue to increase the number of replenishments in the coming months, providing more tourists with the products that everyone likes as soon as possible.
After the reservation was opened that night, the reservation channel was visited instantaneously, and the reservation page was blocked for a short time, resulting in many tourists continuing to appear white screens and other conditions on the access interface. However, the reservation system itself is not interrupted, and reservations are accepted from 8:00 p.m. that night, after which all reservations are completed.
The full text of the response
Who is Lingna Belle?
She is a new IP image promoted by Disney, a little pink fox. On Disney's official website, Lingna Belle's story is very short: "She is a fox with curiosity, and she is very smart." She can find joy in solving problems and solving mysteries..."
It is such a new IP with no story, but it quickly won the love of young people:
Since her "debut" on September 29, Lingna Belle has taken nearly 6 million notes in Xiaohongshu, more than 36,000 related videos on Douyin, and more than 1.6 billion cumulative views, and 560 million Weibo #Lingna Belle #topic entries read and discussed more than 3.808 million times.
In the language of the Internet, young people are very "on top" of Lingna Belle.
But from the "top" to the "bottom", Lingna Belle was once again pushed in front of the public: some fans reported that Lingna Belle's attitude towards fans was inconsistent, and sometimes even made performances that embarrassed or sad fans, which made fans very "down".
There are no mature anime works
There is no full-bodied character story
Why do young people like Lingna Belle?
If Lingna Belle's fire is based on her own image, communication channels, marketing strategies and other causes, then her "lower head" is also a bit unexpected: disrespecting tourists, treating fans differently... A controversy surrounding Lingna Belle unfolded on social media.
Fans of "Lower Head" believe that as a Disney cartoon character, Ling Na Belle should meet its basic settings, have more respect for fans, treat them equally, and try to meet the needs of fans. Those who support Lingna Belle believe that the root of the wrong behavior lies in the actor, "the behavior of the inner tank (referring to the cast and crew wearing a doll coat) has nothing to do with Ling Na Belle." It turned out that when Ling Na Belle's interactive video became popular on the Internet, fans believed that there were three cast members of "pile", "seven points" and "nine points" (all of which were pronouns for fans) according to their personality differences. In general, the "pile" is lively, "seven points" is a bit "dragged", and "nine points" is very "sweet". After the controversy arose, some fans demanded that Disney dismiss the misbehaving cast members in order to maintain the image of Lingna Belle.
Lingna Belle does not have a separate story line
The character setting is also not very clear
So her character comes mainly from the interpretation of the cast
And gradually become full and three-dimensional in the interaction with fans
But then the question arises: what interpretation is most appropriate? Who is the judge?
The interpretations of "Heap", "Seven Points" and "Nine Points" are different, and Lingna Belle's fans have their own preferences and sometimes argue. This phenomenon similar to the entertainment industry's "rice circle" actually appeared on a doll, so when the way Ling Na Belle interacted with fans caused controversy, fans with different preferences were tit-for-tat, laying a "thunder" for the normal development of Ling Na Belle.
Li Shuanglong, deputy dean of the School of Journalism at Fudan University, believes that Ling Na Belle is not only treated as a doll by netizens, but an "anthropomorphic" existence, which meets the expectations of fans and makes fans have a "cultivated" addiction. But fans don't realize that behind the dolls they see interacting with frequently is a person with mood and sorrow, "The cast and crew have to receive so many tourists every day, and to interact with so many people, it is inevitable that there will be mistakes." What's more, how could a cast possibly meet everyone's needs? But in the marketing boom around Ling na Belle, the performance of the cast members has been continuously amplified, receiving attention from the whole network, and even some fans have asked the "inner tank" not to be "people" but only dolls, such a request seems funny and unreasonable. Therefore, Li Shuanglong believes that the success of Ling Na Belle is inseparable from the efforts of every cast member, "We need to pay more attention to 'people'".
Industry insiders also believe that Ling na Belle's "upper head" and "lower head" reflect the construction of a new IP, not only need an image, but also focus on how to interpret.
This event
It also made many fans start to think
Spend so much energy and money on Lingna Belle
Is it worth it?
What do you think about that?
Leave a message in the comments section to talk about it
Source: Oriental Network Integrated Shanghai Municipal Consumer Protection Commission, Shangguan News, People's Online Hai, The Paper, etc
Editor: Xiao Liu, Xiao Expert
Reviewer: Bian Yinghao