December 14 news, Toyota recently confirmed that without affecting the safety of the vehicle, it will use defective parts from suppliers, because the supply chain pressure is too large, and it wants to optimize the cost of these defective parts to solve the supply chain pressure.
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Toyota explained that these "defective parts" refer to parts that do not have product defects and usage problems, but may have slight wear or scratches. When the supply chain pressure is not high, such defective parts are directly scrapped and Toyota will not adopt them.
Because these parts do not have safety hazards, it does not matter much to use them directly, but some netizens are worried that toyota accepts parts with appearance defects today, and may accept parts with performance defects tomorrow.
Here Xiao Lei would like to say that the premise of the use of defective parts by automobile manufacturers is that there can be no product defects, and once there is a safety hazard, it may be a big problem. Although japan has exposed many "craftsmanship" incidents in recent years, Xiaolei still does not think that Toyota will be hot-headed enough to use parts with safety hazards.
Toyota uses defective parts, and the main purpose should be to reduce costs. If defective parts are not accepted, with the current supply chain pressure, the cost of parts will be much higher than usual. For consumers, the most important thing to care about is not the quality of Toyota, but whether the product will reduce the price.
Toyota is the world's highest market value of traditional car companies, including new energy vehicle companies, only Tesla can surpass it. If it comes to sales, only Volkswagen in the world can be compared with Toyota, and now Toyota admits that it uses defective parts, and if the marketing is good, it is bright and clear, and the marketing may be crowned with the name of "craftsman spirit". Price reduction is the best choice for Toyota to solve the problem of public opinion, but will Toyota be willing to reduce prices?
According to the current situation, the price increase of auto parts is very serious, especially the on-board chip, and even the scalper hoarding and speculation, and the price of some chips can soar dozens of times. Toyota can stabilize without price increases is already very good, want to reduce the price of cars, basically unlikely.
The situation in front of Toyota is very grim, and if you are not careful, you may ruin the reputation of many years of operation. In the near future, Toyota may want to increase its marketing investment to avoid a decline in corporate image due to the use of defective parts.