On December 5th, the 6th Anniversary Invitational Tournament "100 Families of the Land" held an award ceremony, and 20 teams finally won the conquest and division rewards of this year's Invitational Tournament, which also ended the largest strategy game event.
In recent years, thanks to its own convenience and more fragmented competitive experience, mobile e-sports has quickly become an important growth point in the industry. According to Ai Media Consulting data, by 2020, the domestic mobile e-sports market has reached 88.97 billion yuan, and the number of users has grown to 383 million, and it is expected to reach 418 million in 2022.
However, under the surging tide, most of the mobile e-sports in the mainstream cognition stay in the traditional fields such as MOBA, FPS, CCG cards, etc., while the SLG mobile game events are contrary to the "short and fast" mobile e-sports due to the characteristics of the long cycle and the emphasis on the overall strategy, and it is difficult to play the volume for a long time.
Unexpectedly, as the pioneer of the land like, last year's "Coast of the Land" created the first real SLG event based on its own gameplay characteristics.
At that time, 2,100 players were divided into 21 teams to play against each other in the same round, with a single game lasting up to 35 days. As a result, "The Coast of the Land" became the first game to hold a large-scale SLG event, which not only attracted the attention of players and peers, but also proved the feasibility of SLG's implementation of official events.
And this year, the game once again created the second invitational tournament "100 families". Not only upgrading the event from multiple dimensions, but also inviting six content community representative teams to participate in the battle, truly covering players in different circles and creating an unprecedented scale SLG event. At the same time, the way the event is presented is getting younger. The official not only covers the whole event through live broadcasts and related variety shows, but also shows different player styles in the form of talk shows during the period.
It can be said that this invitational tournament has truly achieved a young attitude to interpret the "100 Families of the Land", and also promoted the entire industry to further understand the value of the SLG event and even the "Coast of the Land" itself.
Multi-dimensional upgrades to create the largest "100" events
Last year, Pacinois held a five-year invitational tournament called "My Time", which developed a set of rules for the event that conformed to the characteristics of the SLG. In the second invitational tournament this year, the official has upgraded the original framework, and improved it from multiple dimensions such as the number of participants, the scale of the prize money, and the game play system.
Intuitively, this year's Sixth Anniversary Invitational Tournament will continue from October 23, 2021 to November 23, 2021. During the month, nearly 120 teams competed, each with 25 players, for a total of about 3,000 people. Not only that, the total prize money of this invitational tournament has also been increased to 3 million yuan.
Obviously, both the number of participants and the amount of prize money have reached a new high in the category, which is the largest strategy game event at present. From the perspective of the event dimension, it can be described as a "hundred events" in the direct sense.
It is not difficult to find that although the total number of people in the event has increased, the number of personnel in a single team has dropped from 100 last year to 25. The apparent reduction in the number of teams actually stems from the specific script chosen for this tournament, "Clan Valve Boom", which is adjusted to 25 people according to the special setting of the script. In GameLook's view, the choice of "clan valve" is actually to further refine the participating teams and promote the expansion of the overall scale of the event. It is convenient for more teams and play genres to join, to a certain extent, alleviating the shortcomings of the long play cycle of SLG, greatly improving the ornamentation of the entire event, and also realizing the upgrading and improvement of the SLG event system.
It is worth mentioning that the participants also need to register the corresponding team according to their own name. The so-called "name" is actually a new system launched in August by "Coast of the Land", that is, an achievement title based on the player's past game behavior.
Among them, there are both "opening up the foundation" that emphasizes organizational management capabilities, and "reclamation of Kyushu" and "pointing out the country" that emphasize the needs of exploration and social interaction. It is through the setting of the registration threshold that too much participation of the same type of players is avoided, and it is ensured that players of each genre of play and each type of tactic have the opportunity to participate, and can get a great sense of participation and achievement.
Looking back at the above, whether it is the gameplay of the "Clan Valve" season or the registration according to the name, the ultimate purpose is to maximize the presentation of different gameplay of the "rate of the land and hundreds of families".
In fact, in addition to the hundred teams from the game, this event also invited KOLs from Zhihu, NGA, Tiger Poker, Zhiqiu Emperor, Junwu Sub-Plane, Iron Blood Network, and Laughing Fruit Culture Talk Show Actors to form seven direct invitation teams to participate, and their participation has also led to the widespread attention and participation of players on different platforms.
In essence, the reason why "The Coast of the Land" invited 7 directly invited teams to join and promote the intertwining and collision of different circle cultures in the game is not only to highlight the high degree of inclusiveness of the event, but also to echo and enrich the theme of "100 Families in the Land".
It is through the upgrading of the scale of the event, the gameplay system, and the addition of players from different cultural circles that "Coast of the Land" has created a real event that all players rejoice together. After successfully covering more circles, the "100 families of the land" has also made this event that belongs to the players of the land known to more users, so as to complete the ultimate purpose of potential user conversion and promote long-term operation.
Talk show + variety show, telling the SLG event in a young tone
In addition to the multi-dimensional upgrade of SLG events and highlighting the theme of this invitational competition, "The Coast of the Land" is also trying to interpret "The Land of The Hundred Families" in the form of a young event presentation. On the opening day, the game created a different "Three Kingdoms Talk Show" in the celebration of the sixth anniversary.
In recent years, with the launch of a series of popular programs such as "Spit Conference" and "Talk Show Conference" launched by Xiaoguo Culture, the performance form of talk show has once again been sought after by young users. Among them, the interesting passages brought by excellent talk show actors such as Wang Jianguo and Hu Lan have been rushed to Weibo hot searches many times and have become a hot topic of discussion among netizens.
In the face of this boom, "The Coast of the Land" not only invited Wang Jianguo and Hu Lan, who were themselves the players of the Land, to form the "Wolong Phoenix Team" to participate, but also held a unique "Three Kingdoms Talk Show".
On October 23, the official release of the "Three Kingdoms Talk Show" on the B station, Wang Jianguo, Hulan, Zhihu, NGA and other major platform KOLs respectively explained their understanding of the Three Kingdoms. It not only fully shows the style of different types of land players, but also reflects the spiritual core of "rate soil hundreds of families", which is sought after by many players and even users outside the circle. After the video was broadcast, it quickly rushed to the B station hot list and successfully reached the top 15 of the game list.
In GameLook's view, it is not unreasonable for "The Coast of the Land" to choose to launch a talk show at the key point in time of the first day of the invitational tournament and the celebration of the sixth anniversary.
First of all, it is natural to find an effective channel to communicate with young players; secondly, it is also to use the emerging performance form of "talk show" to make up for the lack of viewing of SLG events. And rely on its popularity to accelerate the expansion of the volume of the event, and seize the eyes of young people who love talk shows.
For the same reason, during the event, "The Coast of the Land" continued to create a number of variety shows such as "Thirteen States of the Wind and Clouds" and "Tonight No Card Exemption", covering the progress of the event in all aspects. Thanks to the relatively trendy and diversified presentation form of variety shows, the official has further promoted young users to become interested from discovery and understanding in a relatively relaxed and interesting atmosphere, and quickly understand the content of SLG events with a high threshold.
Horizontally, these programs basically cover many types such as event reports, strategic analysis, gossip and so on, which fully meet the viewing preferences of different young users. For example, in the fourth issue of "No Card Exemption Tonight", the representatives of each hundred families expressed their opinions on the names of the hundred houses. It not only breaks the stereotype of the player's name, but also deepens the understanding of the event by the audience outside the circle in a relaxed and humorous way. From a longitudinal point of view, a variety of interesting programs run through the beginning and end of the entire event in time, making up for the whole process of SLG's external game from multiple angles, and presenting the charm of the whole game in full and completely in front of the audience.
At the same time, during the period of "The Coast of the Land", it also cooperated with major live broadcast platforms to launch variety shows on platforms such as Douyu, Huya, and Station B, covering potential user groups to the greatest extent. Through the above kinds of young and trendy event content output, it accelerates the new players who have rarely been exposed to SLG from attention and interest to finally spontaneously joining the game.
Young interpretation of hundreds of competitions, "like the land" to build a new paradigm of SLG
Looking back at the sixth anniversary invitational competition, from the scale of the competition and the innovation of the event system to the invitation of the six major communities to participate, and then to the young and diversified way to present the event, in fact, it is the most intuitive exposition of the theme of "leading the land and 100 families".
From the beginning of its birth, based on the underlying logic of "geostrategic + season system", "Coast of the Land" explored a set of free play without fixed rules. Not only allowing different users to play different genres, this highly inclusive game ecology is also attracting more circle users to join, and has accumulated a large and diverse player base in the past six years.
Today, the second Invitational Tournament has been named "100 Families in the Land", which obviously represents the deepening of the official understanding of the game ecology and SLG events. That is, it affirms that different player groups, different play genres, and different circle cultures are intertwined and collided in the game, and chooses to put players first and respect the community of native players who have their own unique playing styles.
It is also on this basis that the invitational tournament further interprets the "leading the land and hundreds of families" with a young attitude, trying to break the restrictions of different cultural circles and achieve the effective dissemination of the popularity of the event. It also allows the outside world to see more possibilities of hundreds of genres, and promotes players to actively realize that "I am also one of the hundred". In order to truly build a diversified and young player ecology, and continue to deepen the core concept of "100 families in the land".
With its groundbreaking "Land Like" gameplay, Coast of Land has always led the SLG track. Today, based on years of deep understanding of the category, the game has successfully hosted and perfected the official SLG event. The multi-dimensional upgrade based on the format and the youthful interpretation of the presentation method have not only changed the industry's cognition, but also set a new paradigm for the diversified exploration of SLG events in the future, and even the long-term operation of categories.
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