Due to the huge profits and huge potential displayed by the mobile game market, people began to pay more attention to the mobile game industry, especially strategy games, and were curious about the success path of a company. Top Games Inc. Our strategic alliance partner, Qingdao Zhenyou Software Technology Co., Ltd. (hereinafter referred to as "Zhenyou Technology"), was interviewed by us to share their strategies for long-term business success.
Q1: We all know that Evony was launched as early as 2016, and after more than 5 years of development, Evony can still maintain its long-term prosperity and shine in the international market.
Zhenyou Technology: The success of Evony is mainly due to our internal innovation. First of all, at the beginning of the game design, we have been based on a global vision, innovatively introduced the civilizations of Europe, South Korea, the United States, Japan, Russia and other countries, players can find their own familiar civilization, which also provides a prerequisite for the game to enter the international market.
Secondly, in terms of gameplay, we have added a system of civilized celebrities from different countries to the game, and players can recruit real celebrities in history such as Washington, Alexander, Oda Nobunaga, etc., and have a more sense of substitution;
At the same time, we also added the magnificent Battle of the Royal City, so that the game is no longer a personal battle, but a confrontation between different alliances. The Battle for the Royal City requires the player to unite the strength of the members of the Alliance, launch a rallying attack, and win successive battles with the rival alliance before they can occupy the Royal City and obtain the glory of the King.
Of course, our pace of innovation is far more than this, at present, we have added "pull ring puzzle" on this basis, in the puzzle gameplay, the player needs to fully formulate tactics, which helps to exercise the player's tactical thinking. After completing the level, there will be a wealth of resources to help players go further and gain an advantage in the development of the city.
Q2: At present, the gameplay of SLG+X on the market is very common, what is the basis for evony's integration of SLG and "pull ring puzzle" based on?
Zhenyou Technology: Evony's fusion of SLG and "Pull Ring Puzzle" is a consideration under the current trend of the times. In 2020, the pull ring puzzle game has become the focus of competition among major game manufacturers, and we took the lead in smelling the huge traffic of the pull ring puzzle game, deeply integrated the "Evony" and the pull ring puzzle gameplay, and launched the Adventure Secret. This mode is like a "seasoning dish", so that players can get a certain sense of relaxation and achievement when they are busy developing the main city and participating in the war.
Evony's "Adventure Secret" will be a deep integration of the pull ring puzzle gameplay with various civilizations, and the antique realistic painting style can give users a better immersive experience. Moreover, more than 300 puzzle levels have been designed for this gameplay, each level task is different, and this mode alone can be completely taken out as an independent game, full of unknowns and challenges, with higher playability and greater attraction for players.
Q3: Since Evony was launched for more than 5 years, it has always been innovating, so how do you grasp the balance between old games and innovative gameplay?
Zhenyou Technology: As a veteran game, "Evony" will pay more attention to the direction adjustment of the material and pay attention to the localization characteristics. Through insight into the popular trends in the market, the popular elements are integrated with the game, as a branch of the game, and the "Evony" game itself is fed back by the branch traffic effect, thus forming a virtuous circle. In the process of game production, we pay more attention to local characteristics, and configure the corresponding characteristic buildings, warriors, armies, etc. according to each civilization in the game, so that players around the world can find resonance points in the game.
Q4: SLG games have always paid attention to the establishment of social modules, what levels of breakthroughs have been made in "Evony" in terms of social?
Zhenyou Technology: In the relationship chain of traditional games, we also found that some SLGs on the market have something worth optimizing, and traditional games usually create a social environment for players based on alliances. "Evony" emphasizes the exchange of resource tips for alliance members, local attack warnings, alliance friend support tips, honor tips, online real-time communication, etc., so that players in the alliance can communicate more efficiently and directly, which helps players and allies form a better interactive relationship.
Q5: What is the direction of the iteration of Evony in the future, and what surprises will it bring to players?
Zhenyou Technology: The future iteration direction of Evony will emphasize the e-sports attributes of the game. We will segment the All-Star model, add a new "Rising Star Group", position the original All-Star event in qualifying, rank it, and display it in the friends list to highlight its social attributes. This new "Nova Group" is a fairly common matchmaking match, open to all players, the gameplay is more free, and the matching mechanism will be further improved, which is more friendly to novices. In addition, we will pay more attention to the diversification of heroes and the improvement of buffs, for example, a series of new heroes will be introduced in the future, and the All-Star Game will be rewarded with an eighth dragon.
Q6: At present, the gameplay of SLG has been roughly fixed, what kind of development and changes do you think there will be in SLG games in the future?
Zhenyou Technology: As we all know, the meta-universe may open a new era of future games, and many well-known companies around the world have invested huge manpower and material resources in the research and development of the meta-universe. In the virtual world of the metaverse, the things in the real world are digitally copied, and people can do all kinds of things they want to do or can't do in real life in the virtual world. Meta-universe empowerment SLG game, will bring players a stronger sense of substitution, SLG game in the meta-universe under the blessing, the player seems to cross to the game, in the realistic 3D city pool, in the first person perspective, witness the construction process of the city brick by brick, personally command thousands of troops, lead the team to fight the boss, compete for the royal city and so on. The metaverse will bring players a more immersive and realistic game experience, and also bring endless possibilities for SLG games.