From the early host to the follow-up comedians, and then to the current endless variety stars, these three important forces reflect the process of continuous expansion of the variety show, although these three categories of variety shows have their own incubation channels, but most of them have similar paths in the way of cultivation, in the process of recording the program to find their own suitable positioning, and in the process of gradual growth, so as to gradually grow into the shoulder of the variety show, and the platform behind the scenes is also indispensable.
Reading entertainment | yiqiduyu
Text | Little Gollum
With the further subdivision of variety show categories in recent years, major platforms are more cautious in the selection of variety show guests, and pay more attention to the shaping of high-quality variety show guests, which is due to the fact that the degree of adaptation between the program and the guests must be presented to determine the final variety show effect.
Indeed, no matter how the form of variety shows changes, guests are always the most core support, which not only serves the output of content, but also helps the sublimation of value. At present, most of the guests of variety shows are composed of popular film and television actors, singers and funny variety artists. Taking the guest lineup of "House of The Guys" as an example, guests with multiple identities such as actors, singers, hosts, and gagmans are gathered, which is the concrete presentation of the current variety show's guest selection methodology.
At the end of the year, reading entertainment jun combined with the development of variety shows in recent years to see the iteration and change of the guest lineup, what new signals are released behind the "pushing out the old and the new"?
1
The host transformed into a variety show café and became the initial force of the industry
In the early days, the most basic element of the variety show was to be good at picking up the stem and being funny, which was undoubtedly a piece of cake for the host with strong adaptability. It can be said that the early program hosts were an important incubation pool for variety show coffee and the initial force for the prosperity of the industry.
With the vigorous development of the variety show industry, many hosts have grown into excellent variety show artists in the process of participating in the program at high frequency. Like the host of "Happy Base Camp", "Happy Family", the host of "Every Day Upward", "Tian tian brother", because of their long-term professional training, they are typical representatives of high-national variety show coffee.
In addition to hosting regular programs, they are also active in seasons on major platforms. According to wikipedia data, He Jiong has participated in 169 programs and is the main MC of many programs such as "Longing for Life", "Star Detective", "Please Come to the Refrigerator", "Friends Please Listen". Shen Mengchen, the host who has always claimed not to have hosted masterpieces, has also participated in 122 programs such as "Little Shop on the Clouds", "Sister Riding the Wind and Waves", and "Singer". To some extent, participating in variety shows on a high frequency has become an important way for hosts to gain exposure and topics.
Compared with the satellite TV platform host high-frequency variety show, CCTV hosts have always been relatively low-key, but recently these hosts have gradually stepped down from the "altar" and tried to produce and participate in some life-oriented variety shows, for example, in the "Hello Life" broadcast to the third season, Nigmati, Sabine, Kang Hui, Ren Luyu, Wang Bingbing, Li Sisi and other hosts opened a large-scale team building, showing the side of life outside the hosting profession, more grounded in the public vision.
On the one hand, the CCTV host is fancy out of the circle, on the other hand, the voice of the satellite TV host is getting smaller, such as Hunan Satellite TV's "Happy Base Camp" and "Every Day Upward" due to various negative news that affects the reputation of the relevant hosts, plus the demand for the host in the variety industry has dropped sharply, which has also made the host group appear to be a fault in the new.
From the current point of view, the phenomenon of transforming into a variety show café as a host has gradually decreased, but variety show cafes like Yang Di have invested in the army of host candidates to prepare for cross-border development. Indeed, with the decline of the hosting industry, there have also been many blank areas, which has also provided more opportunities for more people to pour into the variety show track.
2
Traditional comedy cross-border variety shows have become the backbone of the industry
In the process of the host becoming a variety show café, there are also many actors in the comedy industry who cross over to the variety show industry, and Jia Ling, who is a cross-talk actor, and Shen Teng, who is a film actor, are typical representatives. According to wikipedia data, Jia Ling and Shen Teng participated in 96 and 72 variety shows respectively, involving a variety of program content, at present, the two are fixed guests of programs such as "Ace to Ace" and "Youth Tour", which will continue to fill the funny atmosphere and become the representative business card of Zhejiang Satellite TV Variety.
In addition, the comedy group opened a new format of the group, such as Deyun Society, Zhao Jiaban respectively launched the "Deyun Dou Laughing Society", "Ivory Mountain Love Comic Group" and other group roundups, so that traditional comedians on the soil of variety shows to revitalize, for its members to follow up in the variety show to provide opportunities to test the waters, to help more traditional comedians grow into variety shows, to deyun society members burn cakes as an example, after participating in the "Deyun Dou Laughing Society", follow-up also crossed the border to participate in "Chasing the Light!" Different categories of programs such as "Brother" and "Fist to Us" have contributed a lot of laughs while expanding the boundaries of personal talent, which also reflects that major comedy groups are also concentrating on cultivating variety artists with commercial value.
Not only the traditional comedians have a strong position in the variety industry, but the new generation of comedians has also begun to emerge in the industry, because Jin Jing, who officially debuted in "Paramount Tonight", and the new wave of comedians represented by Yoko, who became popular in short videos, have won the favor of many new variety shows. Taking Yoko Spicy as an example, she has participated in the "Supernova Games", "Acting School", "Actors Please Seat 2", "Fifty Kilometers Peach Blossom Dock", etc., not only with the blessing of performance skills, but also with the topic output of comedy effects, and is a very cost-effective artist.
With the development of comedians' youthfulness, it has injected a lot of fresh blood into the variety industry, becoming a funny/atmospheric role in major programs, bringing more youthful content output. Taking Jin Jing as an example, she and Liu Shengying formed a funny sister CP, participated in comedy programs such as "Paramount Tonight", "Happy Comedians 5", "Annual Comedy Conference" and other comedy programs, as well as life programs such as "Longing for Life" and "Hello Life Season 2", which are characterized by fresh Shanghai comedy styles and have become a bright color in the variety industry.
In the current context, there are comedians in traditional arts, as well as comedy rookies who have become popular through channels such as short videos, and they have both national roots and poke the laughter of The Z generation, which has become the core password for variety shows to reach users.
3
The platform incubates variety show cafes and becomes a new force in the industry
In addition to relying on external transportation, the platform led by Tencent Video has begun to self-incubation of variety show coffee. Last year, Tencent Video launched the "Interesting Variety New Idol" selection reality show "Serious Gagas", gathering 56 strange and interesting young people who want to join the variety show industry, through three months of various situation tests, under the leadership and guidance of resident guests, show their differences, release their interesting energy infinitely, and finally "dig" hammer Na Lisa, Xu Tianqi, Lou Zibo, Feng Man, Zhou Yingjun, Guan Le and other 6 serious GAGMAN for the variety show industry, of which Hammer Na Lisa was recorded in the recording of "Hammer Na Lisa". After the "Serious Gagas", he began to frequently appear on major variety shows, and has participated in more than ten programs such as "Children of Tomorrow 4", "Hundred Changes Big Coffee Show", "Who is the Treasure Singer" and so on.
If "Serious Gaga" is a laboratory for incubating variety show coffee, then "Talk Show Conference" is the production line for exporting variety show coffee, with the broadcast of programs such as "Serious Gaga" and "Talk Show Conference", talk show culture is spread in a popular trend, and a large number of variety stars are rising. In the early days, Li Shi took the lead in proofing, on the one hand, he participated in language and comedy programs such as "Strange Story", "It's Nice to Laugh", "Annual Comedy Competition", and on the other hand, he participated in life emotional programs such as "Longing for Life", "Talk Show Conference", "Strange Life", "Dream Space", etc., showing the high adaptability of talk show actors in different categories of programs, laying the foundation for the artistization of follow-up talk show actors.
Since the beginning of this year, the frequency of Li's participation in variety shows has decreased, but the talk show actors under Xiaoguo Culture have participated in variety shows more frequently. Yang Kasa, who participated in three consecutive seasons of "Talk Show Conference", was well known to the public because of Puxinnan's remarks, and participated in a series of gender-oriented variety shows such as "Under the Same Roof", "Only One Day can be Loved", "Sisters' Tea Party", "Sisters and Sisters' Martial Arts", "Man Doing Housework", etc., and continued to continue his sharp speech on the topic of men and women in the program.
In addition to adhering to the original human design, stand-up comedians are looking for more possibilities on the road of artistization. Wang Mian, the champion of "Talk Show Conference 3", is more talented, involved in more diversified variety shows, participated in two consecutive seasons of inspirational travel reality show "Hahahaha", identity changed from tour guide to fixed guest, in "Director Please Advise" participated in Xiang Guoqiang's "Not Bad Money", also participated in Hunan Satellite TV's large-scale life service documentary program "Longing for Life", blind box competitive reality show "Summer Boy Pie", in addition to expanding the talk show actors more sense of artistic ability, from the current point of view, has starred in "" I'm fine in another country" "Dream! Wang Mian of dramas such as "Jingjing" has a tendency to cross the border to the showbiz circle.
According to the observation of The Reader, "Talk Show Conference" will send a wave of potential stocks of different styles to the variety industry every year, from Wang Mian and Li Xueqin of "Talk Show Conference 3" to Xu Zhisheng and He Guangzhi of "Talk Show Conference 4", which have become a new force in the variety industry in different styles. Take Xu Zhisheng, who just joined "The House of the Guys" as an example, during the broadcast of the show, he had a good topic of heat on the social platform, # Xu Zhisheng was scared away by the hammer Lisa # # Xu Zhisheng was shouted by Xu Tianqi # # Xu Zhisheng listened to Xu Tianqi sing and cried # and other topics caused heated discussion, highlighting the comedic effect of the show.
It can be seen that from the "Serious Gaga" that excavates potential variety show cafes to the "Talk Show Conference" that delivers variety show cafes to the industry, the categories and original intentions of the programs are not the same, but they have achieved the same goal in the cultivation of talents, which is also a major achievement of Tencent Video in the incubation of variety cafes, and has precipitated many high-quality variety guest resources for the platform's subsequent new programs.
In summary, from the early host to the follow-up comedians, and then to the current endless variety stars, these three important forces reflect the process of continuous expansion of the variety show, although these three categories of variety shows have their own incubation channels, but in the way of cultivation, most of them have similar paths, in the process of recording the program to find their own suitable positioning, and in the process of gradual growth, so as to gradually grow into the shoulder of the variety show, and behind the scenes of the dark power of the platform is also indispensable.
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