He Jiong Huanglei left the scene lonely, it turned out that the gift of fate had long been secretly marked with a price
The top domestic slow variety show "Longing for Life", which once crisscrossed the entertainment industry, finally ushered in the end of lonely departure.
Just in the latest season of the show, the host Huang Lei He Jiong suddenly announced to everyone that he would stop broadcasting and would not record next year.
As expected, the news only briefly stayed on the hot search for a while that night and quickly disappeared.
did not arouse the audience's regret and nostalgia at all, and the two hosts were ridiculed by netizens because of a poster.
This poster depicts the warm scene of Huang Lei and He Jiong holding Xiao H and Xiao O walking in the forest, but upon closer inspection, the faces of the two people who are over half a hundred years old are not wrinkled, and their smiles are also very distorted.
Combined with the current current situation of "Longing for Life" with dismal ratings and poor reviews,
Some netizens complained that the two people on the poster were like "fake laughing empty nesters", the evaluation was vicious, but it revealed a sadness and loneliness.
From 2017 to 2023, six years and seven seasons of the show, Huang Lei and He Jiong ushered in the sending, received most of the stars in the entertainment industry, and witnessed countless ups and downs in Vanity Fair.
probably the two did not expect that from the top stream of a slow variety show with a hundred echoes to the center of the paste, the program was suspended,
From familiar and cordial old friends to being ridiculed by netizens and the collapse of audience popularity, the change of circumstances will happen to them so quickly.
But "the emergence of any kind of outcome is not accidental", looking back with the ending.
It is not difficult to find that the end of "Longing for Life" is actually doomed early on.
01 The highlights of the past, hidden dangers
No wonder, there has always been a popular saying in the entertainment industry that "Little red is close, big red relies on life, and strong is punished by heaven", and the big red of this variety show is also inseparable from luck.
2017 is a year of rapid progress in domestic entertainment, and major brokerage companies mass-produce idols.
Domestic dramas are still superstitious about traffic and IP adaptation, and a large number of homogeneous ancient puppet dramas are emerging one after another, trying to capture the attention of audiences and fans with "efficiency" and "speed".
2017 is also the year that "Longing for Life" was broadcast.
No one expected that this idyllic "slow" program would set a remarkable record in both ratings and word of mouth.
It can be out of the circle because in the impetuous background of emphasizing efficiency and pursuing iteration in everything, it heals the audience by "slow", soothes people's hearts, and accurately meets the emotional needs of the audience.
You see, the setting of the show focuses on a "original" and "real" -
Every season the filming location is in the wild, in order to get closer to rural life, the program team also raised dogs, sheep, chickens and other poultry and livestock.
Guests live on their own, chopping firewood, burning fires, and cooking are things they must do every day.
There are not enough things, so I can exchange things, corn for meat, melon seeds for beer.
Interestingly, no matter how big the celebrity café is coming to visit, if you want to eat, you have to work the farm here.
Dragging celebrities from the altar where they don't eat fireworks, throwing them into dirty and tired farm work, and watching them be gray and embarrassed has always been a popular thing for the public.
As a result, famous scenes appeared one after another in the show.
"Lazy" Chen He jumped off the wall in order to eat the Buddha, and went to the cornfield to break hundreds of corns;
Peng Yuchang, who released himself, completely forgot the self-cultivation of male stars.
Between heavy farm work, he ate himself into a fat man of two hundred pounds.
What is especially rare is that the whole show provides a model of comfortable life in the countryside, bringing the audience the warmth of family that has been lost for a long time.
Huang Lei's superb chef uses local ingredients to make a variety of delicious dishes for guests like magic;
He Jiong, who is good at chatting, accompanies guests to chat, and Liu Xianhua, who loves to play treasures, creates joy, more like a big family with its happiness.
Guests can indulge in a convivial family atmosphere and indulge in a gourmet meal.
There is no twisting and winding rule setting, no need to carry out complex human nature games, and there is no suffocating internal entertainment drama, who does not envy such a stress-free, free pastoral life?
But under the surface of the continuous fermentation of word of mouth, there has long been a crisis of the collapse of word of mouth.
Many domestic variety shows have always faced the question of suspected plagiarism of Han Zhuo, and Mango Tai's "Longing for Life" has not escaped.
Before and after the broadcast of the program, some netizens pointed out that this show has many similarities with Han Zhen's "Three Times and Three Meals".
In terms of house layout, the pool, stove, architectural style and taste are similar;
Han Ji has sheep and small milk dogs, and "Longing for Life" also has it;
Not only the selection of show scenes is similar, but also the rules and settings for guests as guests and labor in exchange for food are strikingly similar.
Soon after, the program team responded, the gesture was literal, the words were dripping, it seemed that this "plagiarism" crisis had survived safely, but as everyone knows, this is the precursor of the crisis warning.
As a variety show that will be filmed for several seasons in the future, you do not have a fiercely competitive game link, lack of competition and test, how to innovate the program link to attract the audience to watch?
How to make your own characteristics so as not to be questioned for "plagiarism"?
Maybe it was effortless to go out of the circle at the beginning, so I didn't cherish word of mouth, but I had to pay it back when I came out to mix, and the problems that these program groups didn't take time to think about became a thunder that lost public opinion in the future.
02 The difference between inflammation and inferiority, showing the snobbery of internal entertainment
The entertainment industry is the most snobbish place, who is popular and who is popular, worship high and step low, everything is only above interests.
Where stars gather, there must be interests and competition, and although "Longing for Life" is a variety show, it also deeply practices the survival rules of the entertainment industry.
Once, Chen Kaige's son Chen Feiyu and little-known actor He Lantuo came to be guests, and "Longing for Life", which had been reduced to a "film and television drama publicity place" at that time, according to the custom, to introduce the two leading actors to the audience and recommend the movie.
But since the beginning of the meeting, Huang Lei has been greeting and talking with Chen Feiyu, and even said the words "I hugged you when I was a child".
Many netizens have seen that the relationship between climbing more than 20 years ago has exposed the unfamiliarity of the relationship between the two.
In sharp contrast, Huang Lei didn't say much to the other star, He Lantuo.
Another time, the program group invited You Changjing, Li Zixuan and other newcomers as guests, and Huang Lei immediately showed an impatient expression when he saw so many people in Wuyang, making it clear that "there is no need to work hard with people who are not familiar."
As a permanent guest of the show, he already has the responsibility of greeting guests and the obligation to make guests feel relaxed, but Huang Lei's inconsistent behavior in the above clip caused public anger.
After all, there was Chen Kaige's son Chen Feiyu in the front, and Guo Degang's son Guo Qilin, and Huang Lei and they were not acquainted.
It can be seen that the "familiarity" of internal entertainment has its own set of measurement standards, and wide connections, rich resources, and fame should be the hard currency of social networking.
Since then, Huang Lei, who was once a good person, has borne the reputation of "following the trend" and "snobbery".
Fell off the altar in an instant, and the reputation of the entire show also began with Huang Lei being ridiculed, and became dying.
03 Lost the original intention, the slow variety show "slow" can not come down
Since the fourth season, "Longing for Life" has been running wildly on the impetuous road, and it has not slowed down at all.
It is strange that the entertainment industry has always looked down on actors "rolling dramas", but it is particularly tolerant of variety artists.
An important reason why this show can't slow down is that several main creators and program groups are deeply trapped in "material desire".
In the latest season of the show, Zhou Xun, who came as a guest, counted the recent program recordings He Jiong participated in, "Star Detective" and "Endless Sound"... At least four shows await Teacher He.
Shuttling through various variety shows, even He Jiong, who has excellent hosting ability, lacks skills.
Although Huang Lei did not participate in many variety shows, he was consumed by passers-by because of his strong personality and was eaten back by variety shows.
Look at his "Xiaomin's Family" and "County Party Committee Courtyard", the figure is like Chef Huang in the show, and he doesn't say anything, and his speech always reveals a greasy, preachy taste, which makes people very dramatic.
As soon as many netizens saw him in the TV series, they couldn't help but persuade him to do the dishes.
In order not to offend the brand patrons, the program team continued to operate and broadcast a large number of advertisements, resulting in too strong commercial traces and destroying the quiet living atmosphere of the countryside.
More importantly, the whole show has been reduced to an assembly line for the guests, and the same guests repeat the same process, the content is extremely boring and boring, and there is nothing new to say.
The main creator and the program team can't slow down, and it's impossible for the guests to slow down.
If you think about it, the guests who come to the show must be somewhat famous, and the purpose of participating in the show is to quickly brush their faces, and it is difficult to really put down their bodies and sink down to do farm work.
With the naked eye, the whole show turned into a noisy and irritable "company team building".
A group of people are pretending to be busy in order not to be scolded by the audience and not do farm work, just to complete KPIs, and they can't feel the relaxation of experiencing rural life at all.
In the latest issue, two male guests came.
According to the plan, the two will build wooden shelves with He Jiong.
One of them doesn't know how to hammer nails at all, but he wants to help, so he desperately looks for work when others are busy.
In the end, He Jiong saw that he was really embarrassed, so he sent him the work of sawing wood at hand.
The essence of slow variety shows is to relax the mentality and return to the basics.
It is not a tool for the guests to maintain exposure, not a perfunctory fishing place for the main creators, but the laziness of the program group, the main creators and the guests destroyed the good reputation accumulated by this show.
04 It is difficult to return, and people go to tea and cold
"The gift of fate has long been secretly marked with a price", this is not false at all, once stepped on the variety show of the dividend of the times, and gradually lost itself in applause and word of mouth.
Forgot his innovation and original intention, and finally broke the sand in the highly competitive variety show environment.
In 2017, when the first season of "Longing for Life" just started, looking around, there was no competitor in domestic entertainment that could match it.
But in the past two years, even in the weak state of the entire internal entertainment, many strong opponents have emerged.
"Fifty Kilometers Peachblossom Dock" is also related to the pastoral countryside, but the positioning is more detailed, focusing on a "social experiment", and engaging in a lot of eye-catching gimmicks.
"Farming Boys" records the whole process of 10 young people who have no research on farming and grow 10,000 kilograms of rice in 6 months.
The guests are very mushy and famous, but everyone is down-to-earth and hardworking, and they are constantly known and successfully counterattacked under the premise of not having much fame in the early stage.
"Let's Camp Together" caters to the current camping trend of young people in the post-epidemic era, at least full of freshness and reality.
On the other hand, "Longing for Life" lacks innovation and lifelessness, it is difficult to ensure ratings, activity solidification, and aesthetic fatigue.
Once it was star-studded and star-studded, but now star guests who pay attention to efficiency and cost-effectiveness are reluctant to come to the show.
The fewer topics and attention the show, the more lonely, the famous "Longing for Life" that has gradually lost its fame also deeply experiences the cruel reality of "people walking tea cold".
It is true that the latest seventh season of "Longing for Life" has learned the experience and lessons of the past, not only allowing the "old man" Liu Xianhua to return, full of feelings, but also slowing down the pace of the once wild advance.
Only a small number of guests are invited to each issue, returning to the original simple and unpretentious nature.
But the program team woke up too late, its unrestrained self-consumption in the past has overdrawn the trust of the audience, word of mouth has long been accumulated, and the entire seventh season is more like a "return to light".
"If you want to eat well, you still have to give your own labor"
The truth contained in Chen He's simple words in the program also applies to "Longing for Life".
If any show wants to get good reviews, it must be exchanged for sincerity and hard work.
Once you want to take a shortcut to perfunctory the audience, the audience will inevitably vote with their feet without hesitation.
Even "Longing for Life", which used to be a big domestic entertainment coffee and enjoyed all the resources tilted, is no exception, and in the end, it ended up alone and cold, which has long been doomed.
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