As Mango's S+-level program, but also the originator and representative of domestic slow variety shows, although "Longing for Life" has encountered a lot of complaints and doubts since its sixth season of broadcasting, this does not affect the audience's expectations for the seventh season at all.
On the evening of April 28, "Longing for Life 7" started as scheduled, the mushroom house was selected in a forest in Hangzhou, the content of the first program is mainly divided into two parts, one is He Jiong and Huang Lei two clean up their new home, the other is He Jiong Huang Lei drove thousands of miles, visited Zhang Yixing and Zhang Zifeng who were filming, the whole program was very sad, and the countdown to farewell had begun.
The start of "Longing for Life 7" confirmed the fact that the seventh season was the last season on the Internet, and He Jiong and Huanglei personally admitted the idea of suspending in the main film, and also informed Zhang Yixing, Zhang Zifeng and Peng Yuchang, the three residents.
After the first program was broadcast, Zhang Yixing, Zhang Zifeng and Peng Yuchang, who were absent from the station, all posted Weibo, on the one hand, it was for program promotion, on the other hand, it was more like saying goodbye in advance, Zhang Yixing and Zhang Zifeng were unlikely to return, Peng Yuchang was expected to "go home".
The series "Longing for Life" is currently the only S+-level variety show on Hunan Satellite TV (excluding Mango Webcast), even now in the seventh season, there are still as many as 10 gold lords, and the ratings and discussion are still the domestic TOP level.
After the suspension of "Longing for Life", the loss of Hunan Satellite TV is obvious, although He Jiong Huanglei said "temporarily", but I believe that most viewers understand that the chance of rebroadcasting in the future is very slim, Hunan Satellite TV wants to plan a slow variety show that can last for 7 seasons and the popularity is still high, it is very difficult.
Of course, "Longing for Life 7" chooses to say goodbye to the audience in a public way, which is actually a very decent thing, after all, there are too many variety shows in China that are quietly stopped, such as "Fast Ben", "Every Day Up", "Please Refrigerator", "Dance Storm", "Sound into People's Hearts" and so on.
As for why "Longing for Life 7", which is still hot, is the last season, He Jiong and Huang Lei gave a vague answer and seem unwilling to talk about it, but the author believes that there are no more than 4 reasons.
The first reason: Huang Lei can no longer endure online violence.
For the reason for the suspension of broadcasting, the explanation given by Huang Lei in the feature film is that he thinks that he has participated in too many variety shows, but it should not be explicitly said that this is the complaining of netizens, and the fact is that Huang Lei has only been a resident variety show "Longing for Life" in recent years, and He Jiong also pointed out in a joking tone at that time.
In fact, Huang Lei is not participating in too many variety shows, but the popularity of the variety shows he participated in is too high, the show "Longing for Life" is completely tailored for Huang Lei, he shows a very real side in the show, so that it affects when watching his film and television works, he always feels that he is playing himself: a cook with a broken mouth.
In addition to himself, Huang Lei because of the high popularity, or because of the black powder, resulting in his wife Sun Li and daughter Duoduo's every move is also under the magnifying glass of netizens, especially before the broadcast of "Longing for Life 7", Sun Li was ridiculed for dancing, Duoduo was raped on the Internet because of mispronouncing multiple Chinese characters, as a husband and father, Huang Lei must be more difficult to endure the bad comments of his relatives around him because of himself.
The second reason: Huang Lei is really old and no longer suitable for high-intensity recording.
There is such a stunning scene in the first episode of "Longing for Life 7", Huang Lei took out a medicine box before going to bed and took a large handful of various medicines.
In the established impression of most audiences, artists are more equipped to maintain themselves, the physiological state of the body is far lower than that of ordinary people, and they age more slowly.
However, Huang Lei is also 52 years old after all, this age in ordinary people many are already grandfather identity, even if Huang Lei has better conditions to condition the body, but it is normal to be sick in old age, although it can continue to record a few seasons, but the body is the most important, after all, children are still young.
Similarly, although He Jiong's state in front of the screen is much better than Huang Lei, time does not seem to take away anything from this ageless male god, but he also disclosed his myopia + presbyopia problem for the first time in the first program, he is also really old, from the perspective of physical slowdown, it is time to say goodbye to "Longing for Life".
The third reason: the 3 juniors' careers are at the peak.
Peng Yuchang was still a small transparent in the circle when he joined "Longing for Life", Zhang Zifeng was still a recognized high school student with acting skills when he joined "Longing for Life", and Zhang Yixing was already the top in the circle when he joined "Longing for Life".
Today, the careers of these three are at the peak, Peng Yuchang has more and better resources, Zhang Zifeng is recognized as the first small flower in the 00s to win the mainstream film award, Zhang Yixing is still the top personally, but also involves many fields, and is already the boss of "leading the team".
It's not so much that Huang Lei and He Jiong didn't want to record anymore and didn't force the 3 juniors to reserve a schedule, but rather that the 2 seniors wanted to suspend the two things that the careers of the 3 juniors were at their peak, and they just collided, so the 5 people hit it off and stopped it.
Zhang Yixing is actually okay, but "Longing for Life" has brought Peng Yuchang and Zhang Zifeng a very big blessing, they can have today's national popularity and film and television resources, really have to thank "Longing for Life", thank He Jiong and Huang Lei for their support.
The fourth reason: the program's reputation has declined, and it is difficult to change.
The popularity of the first six seasons of "Longing for Life" did not fluctuate much, but the overall word-of-mouth trend showed a downward trend, with Douban scores of 7.5, 8.0, 7.3, 6.9, 6.6 and 5.8.
Despite the influence of the malicious scoring of black powder, what percentage can it be accounted for? In fact, there are very few, because this show mainly relies on a huge passerby disk, even if some loyal fans of the show do not want to admit it, but the decline in word of mouth is a fact.
Especially in the sixth season last year, a small friction broke out between fans of a resident guest and a flying guest, when the program team personally issued an article, bluntly saying that "being on the hot search in this way is the sadness of the program and the sadness of this audience", which was questioned about the connotation of the audience, and the call for suspension was once very high.
Of course, the netizens who called for the suspension of "Longing for Life" are indeed a minority, but after this incident, more viewers will subconsciously watch the program with a scrutinizing eye, which is undoubtedly unfavorable to the program, and it may not be a good thing to stop broadcasting and stop the loss in time.
In addition, "Longing for Life", which has come to the seventh season, actually needs to give the audience something new, but seeking change itself is a difficult thing, after all, the life that the audience yearns for is three or five old friends away from the hustle and bustle of the city, chatting and drinking.
But this part of the content has been presented for 6 seasons, of course, the program team can change places and flight guests every year, but what else can it do? If you add other content, the traces of the script are obvious, and it is not the relaxed content that the audience wants to see.
Therefore, although the fact that "Longing for Life 7" is the last season is reluctant, and the loss of mango is also very large, it is not necessarily a bad thing for many parties to suspend it after this year.
Huang Lei may be helpless, but it is also a relief; He Jiong may not have the idea of an urgent pause, but he does need to reduce the burden; If the show continues, there may be blessings to Zhang Yixing, Peng Yuchang and Zhang Zifeng, but it is not too big, it is better to focus on your professional field in the golden period of your career and hand over a high-score transcript.