Stick to one thing, focus on it, and stay passionate and progressive on the track of that thing, and stick to it for years, and you'll be at the top of the track.
"The Shores of the Land" perfectly interprets this theory of effort.
As a classic representative of the SLG track, "The Coast of the Land" has always spoken with achievements and has been at the top of various platforms such as the AppStore.
The reason why it can maintain its vitality under the track is because it has always attached great importance to its own hematopoietic ability, both inside and outside, from gameplay to art, constantly upgrading, and continuing to shape the "ancient war gameplay universe". For example, the restoration of historical events such as "the crowd chasing deer" and "taishi chaotic han" in the conquest season, and the interpretation of ancient methods of war such as "soldiers and cars are wrong" and "eight formations", all shape and restore a real and free ancient war world from all aspects.
Under the blessing of the mature ecology of the "Ancient War Gameplay Universe", "The Coast of the Land" also continues to deepen the gamification expression of traditional culture, empowers the game with the charm of traditional culture embodied in the festival activities, and opens a new chapter in the cultural inheritance of "passing on the torch".
Combined with the game mechanics, the integration of twenty-four solar terms strengthens the traditional cultural impression
When it comes to the Qingming in the twenty-four solar terms, the first picture that comes to most people's minds is probably to sweep the tomb to worship the ancestors and walk on the green - this festival with both natural and humanistic connotations not only contains the solemnity of the Chinese nation's tradition of sweeping the tomb and worshiping the ancestors, but also includes people's closeness to nature when they walk in the green.
Based on this, "The Shores of the Land" chose fuqin as the theme this time, combined with the expression of ink landscapes, through visual, auditory and interactive design, with a novel, playful way to restore the ink spring scenery of the Qingming Dynasty.
The drums of the ancients are reinterpreted in the hands of players in this form, and traditional art has become a visible, audible, interactive, and perceptible existence, which also has a wonderful sense of transcending time and space.
This "Yuyin Qingming" activity needs to gradually unlock the ink landscape map through the gameplay of "Fuqin"
In fact, the solar terms of "The Shores of the Land" have a long history, and the R&D team has been trying to use different presentation methods, explore the connection between different solar terms and traditional culture, and combine creative gameplay to let players experience the traditional activity atmosphere in the game - many players will even have the habit of collecting the twenty-four solar terms in the exchange game.
For example, the typical traditional activity of the spring equinox, "Putting Paper Kites", is reproduced in the game, and players can also find different fabrics, diy kite styles, and display special effects in the main city. In the season of stinging, thunder is frequent, and the ancients advocated that all things conform to the heavens and the operation of the four seasons, so the tradition of menggu was born, and the thunder in the sky was echoed by the drums of the world. Therefore, The Company designed the Thunder and Thunder gameplay of The Drum, allowing players to personally participate in the interaction of the Drum Skin and drumming, and personally feel the ancients' awe of the "Heavenly Time".
From this point of view, the twenty-four solar terms activities of "The Coast of the Land" actually made an in-depth study of the traditional folk customs of the festival, and at the same time conformed to the traditional culture design gameplay, the festival connotation and the game mechanism were integrated, and every important festival, the game would launch activities corresponding to the tone, and put a traditional cultural totem into the game for players to interact.
On the other hand, the solar terms contain more possibilities in sandbox deduction games such as "The Shore of the Land". The book of soldiers has clouds: for the general, know astronomy and geography. The game already has a real-time weather system that has a crucial impact on army deployment and campaign strategy. Boldly imagine that the twenty-four solar terms may also be integrated into the "time of day", producing a richer and more delicate climate level than the four seasons, and making the law of weather changes more realistic, enriching the impact of climate change on the battle situation and strategy, and truly integrating into the gameplay.
Combined with traditional culture is not a slogan, "The Coast of the Land" is widely acclaimed for its example
Since June 2020, "Coast of the Land" has launched the "Passing on the Torch" cultural inheritance plan, and traditional culture has been continuously imprinted into the game with rich layers. With rigorous evidence and bold imagination, the R & D team continues to explore, and today has been recognized by many institutions at home and abroad, and successfully exported traditional Chinese culture to the outside world through games.
The charm of the history of the Three Kingdoms is, to a large extent, the charm of the heroes and heroes. He is well versed in this way, and uses his own way to highlight the personal color of the warriors in the game, especially the "de-facebooking" of the Three Kingdoms that he has been trying, so that the characters of the Three Kingdoms that people have always known are out of stereotypes and more three-dimensional and charming.
Taking the recently launched portraits and character records of the Ling Emperor as an example, this animated short film fully expresses the game's thinking on the historical image of Liu Hong, the Emperor of han Ling, as a hero who can suppress the Yellow Turban Uprising, get rid of the puppet regime, and achieve the hegemony of the emperor who controls the world, and should not only be remembered for the absurd harem life. The characters from the disaster of the party, the four swords of ZTE, the sale of officials and knights, the pacification of the Yellow Turban and other events, all-round present a three-dimensional portrait of an emperor.
The rigorous and more realistic portrayal of historical figures by the R&D team makes the expression of the game more full, and also reflects the game's deep understanding of traditional culture and excellent aesthetics.
It is precisely because of this in-depth excavation of traditional culture that "The Coast of the Land" has repeatedly won praise from players and selection agencies at home and abroad - as early as 2020, it has carried out in-depth cooperation with cultural and creative institutions such as the China Cultural Exchange Center and the National Library of China several times, integrating traditional cultural connotations into the game play through cross-border cooperation, and cooperating in the development of the "Eight Arrays" season and the "Golden Seal Purple Silk" season, allowing players to experience the wisdom of the ancients and the general style. It also uses a new treasure system to allow cultural relics such as the Warring States DuHu Rune and the Wu Wang Fuchai Bronze Spear to be presented to players in the form of digital collections, and has been reported by CCTV channels.
At the 12th Hollywood Music Media Awards (HMMA) held this year, the game music "The Shore of the Land - Thirteen State Capital Symphony Suite" composed by Young Musician Huang Zhiqian from Guangdong province was nominated for the Instrumental/Orchestral Work of the Year.
As the game music created by local musicians, this group of symphonies is modeled on the game and composes the beautiful scenery of the motherland from south to north with musical notes. In addition, this is also the first time that a local Chinese musician has entered the HMMA nomination as the main creator, which reflects the modern and international cultural output ability of "The Coast of the Land".
It can be seen that on the one hand, "The Coast of the Land" continues to upgrade the expression of the gamification of history and war, on the other hand, it is constantly exploring more possibilities for conveying the connotation of traditional culture, and has been widely recognized by external institutions and players.
The brand building of "The Shore of the Land" comes from its own cultural heritage
From the end of the Eastern Han Dynasty to the end of the Jin Dynasty and the destruction of Eastern Wu, in the distant years of great chaos and division of the masses, countless heroes and heroes have emerged on the map of China, giving birth to countless stories of heroic talents and great strategies, and also creating a magnificent and cruel ancient battlefield grand epic. This is the Three Kingdoms, perhaps the most fascinating and mass-based passage in the history of the past five thousand years.
One of the most important reasons why "Coast of the Land" can successfully convey the charm of traditional culture to players and all sectors of society is probably to root the success of the game expression on the charm of the history of the Three Kingdoms. At the same time, the game adopts a season system, with a realistic sandbox system and free operating space, encouraging players to win the final victory through alliances, negotiation strategy, and deployment of troops.
Coupled with the fact that each season the game is introducing new gameplay, not limited to the experience of fixed routines and martial arts collocation, so that players can appreciate the strategic style of different historical periods, different systems and factions in each season.
Through hero shaping, sandbox mechanism, historical season and other angles, the company presents the charm of the conquest strategy in the history of the Three Kingdoms in an all-round way, and successfully transmits the feelings of the chaotic conquest of a unified country to the player.
It is precisely because of the player's recognition and resonance of the product side that "The Coast of the Land" has formed a well-rooted product-player ecology, which can even be repeatedly tasted as an academic research.
Under the game's rich and varied and realistic mechanism design, its player group not only forms an alliance, seriously discusses conspiracies, sends spies to reconnoiter the enemy's situation deep into the enemy's belly, and even spontaneously gives birth to the "historian" group, standing in the perspective of God to record the war report of each wonderful battle, and deeply analyze the strategic game of all parties in the war.
And the famous "Tanwen Culture", but also let the "Coast of the Land" is jokingly called "per capita Chinese language master, in order to have a more sense of substitution experience, players even imitate the ancients, in order to make each battle division famous, and in the game wrote a brilliant text, with the momentum of the battle, as a crusade posture." Players enjoyed getting involved, culminating in a unique role-playing experience.
Traditional culture should not be the life-saving straw of the game, let alone a label, but should be a brand image that comes naturally after the game has confirmed the shaping ability of the traditional cultural core with quality.
The expression and upgrading of traditional cultural ideas in "The Coast of the Land" has not only been accepted and loved by players, but also truly recognized by official institutions and the world stage, and all this in turn confirms the profound ideological connotation of the game itself, as well as its strong sense of responsibility for consciously promoting traditional culture.
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