What is culture? People in different places may have different answers. For Fujian people, culture is the brick and tile red wall of Sanfang and Seven Alleys; it is the sound of the piano on Gulangyu Island, and it can also be a sonorous sentence of "love to fight to win".
The cultural industry has always been close to the general public, and the gymnasium where you go out for a morning run, the bookstore where you buy books and coffee, and the beautiful buildings that take photos and punch cards may all be part of the cultural industry. Developing the local cultural industry is itself an important means to inherit the local cultural bloodline.
Fujian Province's "Top Ten Cultural Enterprises" selection activities have been held for 10 consecutive years, from December 14 to December 16, 18:00 Fujian excellent cultural enterprise documentary film - "The Power of Culture" will be broadcast continuously on Southeast Satellite TV, December 15 to December 17 at 18:07 will be broadcast on Straits Satellite TV. Starting from the enterprises selected as "Top Ten Cultural Enterprises" in Fujian Province, the feature film takes "responsibility", "innovation" and "integration" as the three themes, showing the development path of the cultural industry that goes deep into the daily life of Fujian people, deeply explores the "traders" behind the culture of Fujian, and interprets the development status of Fujian's cultural industry.
Cultural responsibility of state-owned cultural investment enterprises:
Gucuo Department Store shapes Fuzhou's collective memories
There is a Xinhua Bookstore and a Big Dream Bookstore
Sanfang Seven Alleys, Shangxiahang, West Lake Department Store, Big Dream Bookstore... Culture in Fujian has never been a high and low industry, it penetrates into all aspects of the daily life of Fujian people, not high and deep, very close to the people.
A number of state-owned cultural enterprises, with the Fuzhou Cultural Tourism Investment Group, the Straits Publishing and Distribution Group, and the Fujian Radio and Television Network as the vanguard, are demonstrating the unceasing inheritance of Fujian culture and the responsibility of Fujian cultural enterprises.
Three lanes and seven lanes
You must be impressed by the protective transformation of Fuzhou Cultural Tourism Investment Group's three lanes and seven lanes, shangxiahang ancient house. West Lake Department Store, which is also a memory kept by Fuzhou Cultural Investment Group for the public, continues to warm up generations of Fuzhou people with the cultural label of "the only old-fashioned state-owned department store in Fuzhou".
In addition to these affectionate Gucuo Department Stores, Wentou Group took over sports venues such as the Fuzhou Strait Olympic Sports Center and the Municipal Gymnasium to provide better public conditions for the fitness life of Fuzhou people. The Straits Olympic Sports Center, which covers a total area of 11,000 acres, is open to the public free of charge at regular and fixed times. Culture is never only the nourishment of the soul, but also the temperature of service.
Fuzhou Strait Olympic Sports Center
The name of Straits Publishing and Distribution Group is slightly "official", but as a landmark of Fuzhou's humanistic city and a big dream bookstore loved by young people, it is under the Straits Publishing and Distribution Group.
In 2014, the first store of Dameng Bookstore was officially opened to the public in Fuzhou West Lake, and this local physical bookstore was the first to introduce a compound business format, which is a new exploration of the Group in the field of bookstores. The aroma of books, wood, coffee, and the urban study room created by the Big Dream Bookstore have become a good place for Fuzhou citizens to relax.
Interior view of the Big Dream Bookstore
In addition to the most groundbreaking bookstores such as Dameng Bookstore, Xinhua Bookstore in Fujian Province was merged into the Straits Publishing and Distribution Group in 2009. Xinhua Bookstore, an old name that carries the memories of generations of Chinese people, has always undertaken the mission of disseminating advanced culture in Fujian, so that "the fragrance of books and eight Fujian" has entered the hearts of the people.
In December 2020, Fujian's largest all-media publishing project in the history of ancient books, "Eight Min Wenku", the first series of 200 volumes of the first edition, was first published in Fuzhou, and the treasures of Minren's writings scattered in domestic and foreign collections were intensively searched and rescued. Compiling good books, printing books, and letting readers read good books, adhering to such a cultural insistence, the straits publishing and distribution group guardians the reading taste of Fujian people.
In addition to spiritual infiltration, cultural enterprises play an important role in the lives of Fujian people.
In September 2021, putian suddenly broke out of the new crown pneumonia epidemic, on September 15, Fujian Radio and Television Network Group Putian Branch in the most severe epidemic area, emergency installation of emergency broadcasts, in Mandarin, dialect, allegro broadcast anti-epidemic related content. Such a timely response is based on an efficient and full-coverage wired network. Fujian Radio and Television Network Group takes science and technology as the starting point and makes positive contributions to the comprehensive management of society.
Putian Branch of Fujian Radio and Television Network Group
Cultural manufacturing industry innovation and upgrading:
The world's first and longest pop-up book
Peking Opera makes a blind box to play a new trick
Innovation is the driving force for culture to churn out the water in the tide of the times, and constantly meet the growing cultural consumption needs of the people. In recent years, a number of emerging cultural enterprises are composing the melody of the times with their own creative projects.
With the development of the Internet, the application of PDF files is becoming more and more extensive, but the core technology and patents of PDF are firmly in the hands of some large foreign companies.
In 2008, PDF became one of the ISO standards, promoting China must have its own electronic document format, and Fujian cultural enterprise Foxit Software, from around 2004, keenly felt the market prospects, decided to start developing China's own knowledge copyright PDF-related software.
In 2016, Foxit Software participated in the formulation of the Chinese layout document standard OFD was officially launched, and Chinese also had its own layout file standard, and quickly promoted the application, setting a Fujian model in the national cultural enterprises.
Foxit Software Building
Peking opera is the favorite of many people who are obsessed with traditional culture. Founded in 1995, Deyi Cultural Creation has recently combined elements of cartoons and blind boxes with Peking Opera heads to create cultural and creative products that not only have the connotation of Peking Opera, but also conform to the aesthetics of young people.
For Fujian cultural enterprises that have been established for more than 20 years, Deyi Cultural Creation is facing the global market and is committed to "telling The story of Chinese culture to more consumers".
Peking Opera cultural and creative products created by Deyi Cultural Creation
In Fujian, in addition to enriching the spiritual connotation of cultural products themselves, cultural innovation has also been played by enterprises in various "tricks" in the form of expression. With bamboo with unique cultural attributes, Longzhu Industry and Trade has created the aesthetics of living space and explained the connotation of bamboo culture from a new perspective.
Bamboo products of Longzhu Industry and Trade Factory
Xiamen Hexing Packaging and Printing Co., Ltd., which has nearly 30 years of experience in packaging and printing, is engaged in the research and development and design of high-end corrugated boxes and various types of packaging products, pays attention to environmental protection, avoids pollution, adds cultural elements to ordinary corrugated packaging, and "plays" a new trick.
Cultural Enterprise Integration:
"Impression of the Red Robe" stunned the whole country
Xiamen's new art center is integrated into the public
What is "Culture +"? The plus sign is a fusion, but also an upgrade. In Fujian, the mutual integration of the cultural industry and various formats is showing more powerful power. The road to integration is also the way to development.
As one of the tourist attractions in Fujian, Wuyi Mountain is a resounding business card of Fujian. In the past 12 years, the large-scale live performance "Impression Da Hong Pao" with wuyi landscape and tea culture as the theme has become one of the amazing memories of many tourists for Wuyi Mountain. This live-action work co-directed by Zhang Yimou, Wang Chaoge and Fan Yue not only allows tourists to have a deeper understanding of Wuyi Rock Tea, but also makes tourists have a deeper impression of the beauty of Fujian's humanities.
Landscape live performance "Impression of the Red Robe"
In the past 12 years, "Impression Da Hong Pao" has received 4807 performances, 6.56 million people, income of nearly 900 million yuan, profit of 280 million, such achievements in the field of tourism and culture is quite outstanding.
Culture and education have always been complementary to each other, and when it comes to the development of cultural enterprises, education is always an unavoidable topic.
Baby Bus Co., Ltd. is such a company focusing on "culture + education", committed to integrating various traditional cultures into various media media such as cartoons and PPT. Baby Bus's products have been promoted and used for free in many kindergartens in Fujian, and in the current multimedia display, Baby Bus has opened up a new path for promoting excellent traditional culture.
Baby Bus integrates traditional elements into a variety of media such as cartoons and PPT
Fujian Hulu Cultural Industry Development Co., Ltd. is a comprehensive cultural industry company based on the distribution of children's books. In order to increase the interest of children's books, Hulu Culture has developed a large number of pop-up books, toy books, touch books, and flip books. "Open the Forbidden City" pop-up book display has created the highest record for children's book sales in China, and is also the first in the world to create the longest pop-up book, reaching 3.2 meters, Qingming Shanghe Map, Long March, Sanxingdui... Hulu culture creatively expresses more and more historical and cultural scenes, and also shows the contribution of Fujian in cultural creation in the new era.
The "Open the Forbidden City" pop-up book developed by the Hulu brothers
The integration of culture and commercial real estate is a very popular format in recent years.
In Xiamen, there is such a 40,000-square-meter exhibition hall, which has opened up an innovative "art +" model that integrates the composite format of art and culture, integrating the guest platform, social functions, taste consumption, on-site experience, cultural creativity, training and education. It brings together a variety of formats such as contemporary art, Chinese and Western painting, traditional crafts, antique treasures, life aesthetics and cultural creativity.
Xiamen Haisi Art Center
Xiamen Hisi Art Center, operated by Xiamen Fliport HiSilk International Culture and Art Development Co., Ltd., has become a popular place for many art lovers to punch in, and "culture + business" makes art consumption a link of mass consumption, so as to achieve art life and art popularization.
Three episodes aired from December 14 to December 16
Southeast TV 18:00
Three episodes aired from December 15 to December 17
Straits TV 18:07
Locking in The Power of Culture
Edit | Weng Xiang
Editor-in-Chief | Wei Bennie
Producer | Cai Tianyou