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Ghosn, former CEO of Nissan: Nissan's electrification speed is too slow, and Chinese companies are doing a good job

Recently, according to overseas media reports, Ghosn lashed out at Nissan's electric vehicle plan in an interview, mocking Nissan for being very timid and should speed up the electric vehicle plan to ensure competitiveness.

Ghosn said new players in the industry, including Tesla and electric car manufacturers from China, have an advantage over traditional car companies. He also warned that established car companies such as Nissan must speed up to remain competitive in a rapidly changing environment. The speed of the transition to electric vehicles will determine who wins.

Ghosn, former CEO of Nissan: Nissan's electrification speed is too slow, and Chinese companies are doing a good job

For Nissan's announcement of the 2030 electrification plan (spending about $18 billion to electrify 50% of global sales by 2030), Ghosn said the pace was still too slow. Nissan is really in a very bad position in this race, they have no vision, no goals, and they are ignorant of the huge technological changes that are taking place.

In addition, he said that Chinese companies attach great importance to the development of electric vehicles, because these car companies are latecomers in the automotive industry, and they need to invest in the latest and greatest technologies to improve their competitiveness. "Chinese companies are doing a very good job of electrification," he said. ”

Ghosn, who currently lives in his childhood hometown of Beirut, Lebanon, after facing financial misconduct charges in Japan, fled Japan for Beirut in December 2019. Ghosn added that he is currently in Lebanon providing consulting services on electrified mobility.

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