Not long after the lively and crazy Double Eleven, there was a wave of big shocks in the e-commerce circle, and the tens of millions of Internet red anchor Sydney was banned!
"Sydney and Lin Shanshan Weibo were blocked" This hot search made the two of them once again burst out of the circle and became the object of discussion among netizens.
Image source: Weibo
Oh, the last time I went out of the circle was because "Sydney and Lin Shanshan were punished for tax evasion". emmm...... It doesn't seem to be positive news...
Maybe some readers don't quite understand who these two people are, so let's follow the ducks and ducks to see their brief introductions
Sydney, whose real name is Zhu Chenhui, is the chairman and CEO of Chenfan Group, and is also a very popular Internet celebrity with goods.
Image source: Baidu Encyclopedia
(Some netizens said that Sydney is also one of Wang Sicong's ex-girlfriends.) The reason why Sydney can burst into flames is also partly due to Principal Wang. ）
Under the meticulous operation of Sydney and its team for many years, they have attracted more than 15 million fans on Weibo, more than 28 million followers on Taobao stores, and more than 1 million fans on other social media platforms.
Image source: Taobao
It is no exaggeration to say that Sydney, which has 50 million fans on the whole network, stands in a place that ordinary Internet celebrities cannot touch, and is no less than many stars, which is the real head traffic.
According to this year's Singles' Day news, the first pre-sale battle of Sydney Live On October 20th created 930 million sales! Second only to Wei Ya and Li Jiaqi, it is firmly in the third throne.
Image source: Southern Metropolis Daily
During last year's Double Eleven period, Sydney's total turnover in Taobao live streaming reached 2.5 billion yuan, the total number of viewers in the live broadcast room was 373 million, and the total topic exposure was 3.45 billion.
Image source: Taobao Live
Not only that, according to relevant netizens, Sydney's annual income is as high as more than 80 million yuan.
Image source: Hu Huacheng
Many companies have a year's net profit that is not as high as her... What a great fellow...
Lin Shanshan is an Internet celebrity signed under chenfan group, and has more than 20 million fans in the whole network. She and Sydney are said to be "good sisters and partners with the same ideas and goals." ”
Image source: Baidu
Ha...... Unexpectedly, the two strong women were both banned for tax evasion... In a sense, it is really "sisterhood"...
Of course, the explosion of Sydney is not calm, accompanied by a considerable amount of "black material" along the way.
For example, the plagiarism storm of women's clothing in Taobao stores.
The i_am_chen_official brand, which was plagiarized earlier, posted on Weibo asking Sydney to apologize publicly. They believe that Sydney has a tacit attitude toward plagiarism and pretends to be blind, and Sydney's public relations team refuses to admit its mistakes, avoiding the weight and forcing the mouth hard.
Image source: Weibo @i_am_chen_official
The Short Sentence brand, which has been shot repeatedly, also directly opened a coat from the Sydney Taobao store on Weibo, saying that it once again copied its own design.
Image source: Weibo @Short Sentence
In addition to plagiarism, the news of selling fake goods in the Sydney live broadcast room on the Internet has also caused many consumers to be distressed.
With a casual search, we can see the unfortunate experience of many netizens.
Not only that, but recently a message was exposed on the Internet, saying that "Sydney Company does not pay social security to employees"!
Good fellow, as a working duck to see this, the fists are clenched! Paying social security to employees is the most basic obligation of the enterprise duck!
However, at present, Chenfan E-commerce Co., Ltd. has responded to this matter and said that "since its establishment, the company has paid employee social security according to law."
Having said all this, the biggest "black material" of Sydney and Lin Shanshan is of course "tax evasion".
On November 22, the Zhejiang Provincial Taxation Bureau of the State Administration of Taxation issued an announcement that Zhu Chenhui and Lin Shanshan were fined for suspected tax evasion.
Image source: Zhejiang Provincial Taxation Bureau, State Administration of Taxation
Zhu Chenhui was to be fined a total of 65.5531 million yuan for recovering taxes, collecting late fees and proposing to impose a double fine, and Lin Shanshan was to be fined a total of 27.6725 million yuan for recovering taxes, collecting late fees and proposing to impose a double fine of 27.6725 million yuan.
Sigh, these two sisters plus a tax + fine to pay more than 90 million yuan, but it is really a "same goal" partner.
It is reported that between 2019 and 2020, Zhu Chenhui and Lin Shanshan set up sole proprietorship enterprises in Shanghai, Guangxi, Jiangxi and other places, fictitiously converted the income from personal wages, salaries and labor remuneration they obtained into the operating income of sole proprietorship enterprises, and stole personal income tax.
The behavior of the two of them violated relevant tax laws and regulations and seriously disrupted the order of tax collection and management. Not only was he fined heavily, but he was also criticized by many state media.
For example, the People's Daily said: "Rectifying the chaos of live broadcasting cannot be painless. Tax evasion and tax evasion will inevitably be held accountable, and other chaos cannot be spared! ”
Image source: Weibo @ People's Daily
After the penalty announcement was announced, Sydney and Lin Shanshan issued letters of apology. Confession: "It is the fault of the shallow awareness of tax laws, I have deeply realized the seriousness of the problem, immediately pay a fine and stop broadcasting rectification, thank you for the support of fans ..."
Image source: Zhu Chenhui
Image source: Lin Shanshan
Eh? Wait a minute...... Duck duck look at the two apology letters, why do they feel exactly the same?
No wonder netizens do not accept apologies, and many people said: "Sydney and Lin Shanshan are really sisterly, and public relations are all going a way." ”
Many netizens said: "What is the use of apologizing and pretending?" Taobao store changed its name to continue selling! ”
At present, the Weibo numbers of Sydney and Lin Shanshan have been blocked. Sydney's private Microblog trumpet "Non-Li Sister Jfiensksl" was also banned and punished.
The Sydney Douyin account, which is in a private state, can no longer be searched today.
Well, the official public account of Sydney, which was still releasing the double twelve event preview yesterday, is now blocked due to the fact that the account is blocked, and the content cannot be viewed.
It seems that Sydney really can't wait for the double twelve. The consequences of violating laws and regulations are beyond the burden of all.
Just like the People's Daily commented. The internet celebrity live streaming market needs more standardized guidance and supervision, and the rectification of live broadcast chaos is not done at this time to wait for when!
I hope that the next "duck pear" and "golden pear" will not appear in the Internet celebrity industry.