This year, Lenovo can be said to be facing an eventful autumn, and has been indirectly criticized by official media such as the People's Daily and national teams such as China's Ministry of Finance. In this case, Lenovo seems to be ready to make corresponding measures to save its declining reputation. Just recently, Lenovo made two big decisions.
These two major decisions are mainly to pull Lenovo to the cost-effective track, and it seems that it wants to copy the meaning of xiaomi, the "king of cost performance". So, why did Lenovo choose this way? What is the impact of Lenovo's approach to China's smartphone market?
Lenovo made two big decisions
Recently, Lenovo made two important decisions that caused an uproar in China's smartphone market. The first decision is that Motorola, a sub-brand of Lenovo, officially returns to the high-end market. What supports Motorola's high-end image is that Lenovo won the global premiership of Qualcomm's 4-nanometer chip Snapdragon 8Gen 1.
In addition, the chip's flagship Rolla X30 also sets up an off-screen camera, 8G+128G, running score of more than one million, 144Hz refresh rate, OLED straight board screen. Such a configuration can also be said to be relatively high-end. Such a high-end flagship machine is priced at only 2999 yuan.
The second decision is that Motorola is ready to launch another flagship S30, using a Qualcomm Snapdragon 888PIUS chip, starting at only 1799 yuan.
Lenovo in the equipped with Qualcomm Snapdragon chip, can also appear a thousand yuan machine, such a low price is afraid that in the smart phone market is probably very rare, perhaps even has always called for "cost-effective" millet, this time to bow to the wind. However, there may be many people who do not quite understand, why would Lenovo do this?
Why is Lenovo doing this?
First of all, Lenovo wants to return to the mobile phone market
Since 2019, after the departure of Chang Cheng, the general head of Lenovo's mobile phone business, Lenovo's mobile phone business has not only not recovered to 2018 for a long time, but also now, Changcheng has created brilliance for Lenovo's mobile phone business, and even made Lenovo's mobile phone fall to the bottom.
Therefore, Lenovo may want to replicate xiaomi's success for its own development and growth, and seize a considerable share in today's domestic and international smartphone markets by improving its cost performance. At present, the most resurrected Lenovo mobile phone is undoubtedly the high-end flagship machine market. Therefore, Lenovo may want to return to the mobile phone market and want to bring Lenovo's mobile phone business back to life.
Second, Lenovo wants to save its reputation
Lenovo can be said to have been a continuous negative news this year, especially Sima Nankai tearing up Lenovo, and finally even attracted the attention of the national team such as the People's Daily. Lenovo's reputation will undoubtedly plummet under such circumstances. Therefore, Lenovo may want to eliminate its own negative impact through cost-effective products, through a better user experience, and through the quality of Lenovo mobile phones. Prevent this negative impact, affecting Lenovo's future development and progress.
In short, Lenovo should always be beneficial to itself, so what impact will Lenovo have on China's smart phone market?
What impact does Lenovo have on the domestic mobile phone market
First of all, improve the strength of other domestic brands
This time, Lenovo launched a high-end flagship machine with very high cost performance, at this time, other domestic mobile phone brands will undoubtedly not sit idly by and watch the challenges and impacts of Lenovo smartphones. Therefore, for the sake of their own development and progress, domestic smart phones are likely to continue to develop and innovate, and constantly improve their cost performance. This is unintentional, and it is likely to reflect the overall strength of China's domestic smart phone brands.
Second, it affects the market of other domestic brands
Of course, Lenovo's approach will definitely affect the consumer market of other domestic smartphone brands. After all, as a consumer, it is natural to be more enthusiastic about the pursuit of more cost-effective goods. In this way, it will greatly affect the economic interests of other domestic mobile phone brands and greatly impact the consumer market of other domestic smart phone brands.
Finally, mitigate the impact of Apple
Since the United States revised the rules and the global lack of cores, Huawei's competition with Apple in the smartphone market seems to be somewhat difficult. Apple mobile phones do not have Huawei's checks and balances, in China's domestic consumer market, to the domestic smart phones have brought a huge impact that can not be ignored.
Nowadays, China's Lenovo has brutally entered the domestic mobile phone market through high cost performance, which may also have a certain impact on Apple to a certain extent, and may also reduce the impact of Apple's mobile phone on China's market, which may help China's smart phone brands and reduce a lot of pressure.
For lenovo's behavior, combined with Lenovo's recent events, we may also dare to guess that Lenovo may be trying to save its reputation. So if Lenovo really has such a purpose, then, can Lenovo get its wish this time?
Does Lenovo hope to save Lenovo's reputation by doing so?
Lenovo actually has the hope of saving Lenovo's reputation, after all, the cost performance is what consumers like. If Lenovo's high-end flagship machine can really provide consumers with a good experience, through quality and price, there is still hope to save Lenovo's reputation all the way down.
Of course, everything cannot be too absolute. Lenovo's behavior due to the previous few years of a bit of sublime foreign behavior, resulting in a very bad reputation among consumers in our country. When many consumers mention Lenovo, they may be inseparable from selling out. Such deep-seated stereotypes cannot be eliminated overnight.
Therefore, Lenovo's doing so may not only not help to save word of mouth, but even may affect Lenovo's high-end flagship machine because of the crotch of word of mouth.
summary
Lenovo has now made these two major decisions, and this time for Chinese consumers, it can be said that it is commendable. However, realistically speaking, Lenovo currently wants to break into the high-end flagship machine market, or may want to save its reputation through this high-end flagship machine. Probably not so easy at the moment. Lenovo wants to replicate the glory of Xiaomi, and today's brand image pulls the crotch, I am afraid it will be difficult.