This year, it may not be good for Lenovo, because since Sima Nan tore Lenovo a month ago, this matter has obviously been fermenting towards a more and more intense situation. Seeing that the heat of this matter was so high, people's daily and academician Ni Guangnan spoke out in support.
At this time, clear-eyed people can see that Lenovo's current situation is not optimistic, if Lenovo does not make a move as soon as possible, then it is likely to bring more huge adverse effects to Lenovo itself. Therefore, in response to Sima Nan's "six questions", Lenovo still made a partial response. So, will Lenovo's response have an effect? What exactly will Lenovo do in the future to break the current dilemma?
Lenovo responded positively
If you have any knowledge of the Lenovo incident, you should be very familiar with Sima Nan's very sharp "six questions", of which the biggest blow to Lenovo is undoubtedly "suspected loss of state-owned assets". After all, this has risen to the national level. Therefore, recently Lenovo has finally spoken out publicly and given a rare positive answer to this question.
On December 10, Lenovo specifically clarified the transfer of state-owned equity on the "suspected loss of state-owned assets", lenovo said that these state-owned capital that were transferred have been strictly reviewed by the relevant departments in China and have been passed. Moreover, the transfer of state-owned equity was actually transferred at a premium of 240 million yuan, and from this point of view, Lenovo not only did not sell state-owned assets cheaply, but let state-owned assets increase in value.
Finally, Lenovo seems to be playing the "patriotic card", saying that the reason for transferring state-owned capital and the reason for the share reform is that it has brought many economic benefits to Lenovo. However, Lenovo's original intention is not to be selfish, but to accelerate the large-scale development of high-tech industries, in order to implement the requirements of China's central government for domestic enterprises to diversify investment entities.
Lenovo's response, if we look at the past, do we feel justified? , do you feel unable to refute it? Do many people wonder in their hearts whether we have wronged the association? In fact, if our country carefully deliberates, it will be easy to develop, and Lenovo's response can be said to be really pale and weak.
Is Lenovo's response really powerful?
First of all, there is no response from our central authorities
This rare response, from beginning to end, is to associate a person singing a one-man show, for whether state-owned assets have been sold cheaply, whether the transfer process is reasonable and legal, the most convincing and most authoritative is undoubtedly China's central departments. Some people may think that the relevant departments may not have time to respond to such a thing.
Such an explanation is untenable, you know, the importance of state-owned assets to our country is self-evident, and, at the moment, this matter is boiling over, if Lenovo's response is really completely true, the state should normally support Lenovo at the first time.
However, such a situation did not appear, although this may not prove that Lenovo's response is wishful thinking, but at least it can also show that Lenovo's response should not be credible.
Second, the reasons put forward are too big for space
In terms of the transfer of state-owned assets, Lenovo said that the transfer of state-owned assets is legal and recognized by the state, but on top of this, Lenovo first said that the transfer of state-owned assets, Lenovo has no selfish intentions, in order to accelerate the large-scale development of domestic high-tech industries. There really is nothing wrong with such a reason. But who can persuade and question the association? Hard.
After all, lenovo's problems are too serious, and such a reason for space may not convince many people.
In the end, no convincing evidence was presented
Lenovo's response is one-sided from beginning to end, saying that Lenovo's transfer of state-owned capital is legal and compliant, so it is no problem, but what about the specific national documents? Is it reasonable to transfer such a huge thing as state capital without a concrete, authoritative state document?
Moreover, although the transfer of state-owned capital is indeed the internal data of a company, the development of the current situation has been very unfavorable to Lenovo, and official media such as the People's Daily, as well as China's Ministry of Finance, have publicly and indirectly expressed their positions. If Lenovo really thinks that Sima Nan's accusation is a false accusation, and really has no shame about his transfer of state-owned assets.
Lenovo should do the most at this time is to publish the transaction data of its own state-owned assets, and only more intuitive and authoritative transaction data can truly block the current official and private leisurely mouths. However, Lenovo still does not have it, which is likely to be because Lenovo itself is not confident enough to question it.
Today, under the indiscriminate bombardment of the state and private individuals, Lenovo still insists on sophistry, and is still obsessively unwilling to admit and face his mistakes. So, what impact will Lenovo's obsession have on the future of Lenovo?
The influence of obsession on associations
Nowadays, due to the impact of the Lenovo incident, some people in China have expressed "resolutely do not buy Lenovo products". This is actually a manifestation of the loss of good feelings for associations. If Lenovo is still dead in the face of national intervention, for Lenovo, it will only further weaken the goodwill of China's consumer market.
In this way, it is likely to make Lenovo lose a lot of market and economic benefits. Moreover, with the reduction of Lenovo's consumer market share, lenovo's market competitiveness and market position will also be greatly reduced. Moreover, Lenovo has concealed these doubts and lost the most important credibility of a company.
For such enterprises, in the future, I am afraid that there will be no more enterprises willing to cooperate with Lenovo, in today's economic globalization, such a situation for Lenovo's future development and progress, presumably there will be a greater obstacle. Then, although Lenovo still does not admit this matter, after the national team leaves, the Lenovo incident can be said to have been determined.
The certainty of the Lenovo event is not good news for Lenovo. So, what should Lenovo do in the future to mitigate the impact of this matter?
What should Lenovo do?
First of all, change your business thinking
Lenovo's most criticized points are two main points, one is that R & D spending has shrunk, but executives still have high salaries; the other is to sell products more expensive at home than abroad, and even have taken a free laptop to the United States to work for the army.
Behind this kind of behavior, although it is not necessarily a manifestation of association unpatrioticism, but. This kind of business idea is still wrong after all. Therefore, the reason why China's domestic criticism of Lenovo is likely to be because of this. Therefore, Lenovo should appropriately change its business ideas in the future.
To take the simplest example, domestic sales are more expensive than foreign countries, in today's economic globalization, it is right to attach importance to the international market, but we cannot take into account the domestic market. Moreover, scientific research is the ladder of enterprise progress, but it gives high salaries to executives who do not have research and development capabilities, which is not conducive to lenovo's future development.
Such accusations are not so much a criticism of Lenovo as a reminder to Lenovo. Remind Lenovo that its business ideas are about to change.
Second, respond positively to external questions as soon as possible
Nowadays, the Lenovo incident is boiling over, exactly who is who is not yet a conclusion, if Lenovo has been deeply involved in the Lenovo incident, has not come up with key evidence, whether Lenovo is innocent or not, for Lenovo, if you do not turn this page as soon as possible, the impact will still be great.
Therefore, lenovo is not so ambiguous, it is better to choose to respond positively to external questions as soon as possible, if it is not true, then come up with more convincing evidence, if it is true, then admit its mistakes as soon as possible.
summary
Under the pressure of the People's Daily, Lenovo finally made a rare positive response, but such a response is still a little unconvincing, and somewhat innocuous. If Lenovo has been perfunctory like this, I am afraid that the last most influential is Lenovo.
Therefore, lenovo is best to face the outside world's doubts as soon as possible, change it if there is one, and encourage it if there is none. Only in this way is the best way to break the game at lenovo.