"It's been 123 days since I booked a car, and you said that if you don't deliver the car, you won't pay it?"
"The deposit was paid for 4 months, and as a result, I was told in mid-November that I had no car, so I added 5,000 yuan to buy value-added services, which can speed up the pick-up; no plus can also, but does not guarantee the pick-up time." Isn't this a disguised markup? ”
"Sales clearly stated that adding 10,000 yuan to upgrade to a new colorful version of the model can be in line to pick up the car." Since new models can be produced, why can't the ordered models be delivered on time, not to mention that the configuration has not changed substantially, but it is necessary to pay more. Recently, the official Weibo comment area of Changan New Energy Vehicle has been "besieged" by a large number of consumers, reflecting that the ordered models cannot perform on time, and need to add money to purchase upgraded products, otherwise the delivery of vehicles will be extended indefinitely.
(Wen 丨 This newspaper reporter Lu Qixiu)
1
The old model can not be delivered for a long time, but the increase in price can give priority to the withdrawal of the new model
On September 19, Mr. Hu ordered a Changan Ben E-Star version at a car dealership in Bengbu City, Anhui Province, "The contract does not specify the delivery date, subject to the manufacturer's delivery." As things stand now, there is no end in sight. "Not only the official Weibo comment area of Changan New Energy Vehicle, but also the number of complaints about Changan Ben E-Star by various online complaint platforms is also surging. A number of prospective car owners posted the booking contract and communication dialogue with the dealer, complaining that Changan New Energy Vehicle was irresponsible.
For the reasons for the inability to deliver on time, a Changan new energy vehicle "Notice on Stopping the Collection of Orders for the Ben E-Star Series and CS55 E-Rock Car Series" out of the industry shows that due to the insufficient supply of automotive chips, power curtailment and production limitations in some areas, the factory capacity is insufficient, the above two car series have a large number of orders, the order backlog is serious, and it is impossible to deliver in time.
However, based on the above situation, the solutions given by Changan New Energy Vehicles and dealers are difficult to satisfy. A number of prospective car owners reflected that the sales staff clearly stated that they can choose to withdraw or continue to wait, and if they want to pick up the car as soon as possible, they can pay another 5,000 yuan to buy a service package or add money to buy a colorful version.
The so-called colorful version is the new model released by Changan New Energy Vehicle on November 15. This has also become the fuse for Changan new energy vehicles to be "besieged". Consumers question, if the lack of core and less electricity can not be produced, why can the new colorful version be delivered normally? Why can I pick up my car as early as possible by buying a service pack at a higher price?
"This is a price increase in disguise." A number of prospective car owners refused to pay for the "upgrade service" of the car company. They said that Changan New Energy Vehicle performed according to the order contract, and customers had the right to know the status of the order, and the delivery should be transparent.
02
Vehicle profits are meager, mainly relying on points to earn income
Changan Benben E-Star was launched in April 2020, positioning mini cars, and launched two models, the Heartbeat Edition and the Xinyue Edition, priced at 69,800-74,800 yuan and a cruising range of 301 kilometers. However, in the more than a year since its listing, sales have not been satisfactory. In contrast, the Hongguang MINI EV, which is also positioned as a mini car, was very popular in the market, expanded its product ideas, and then Changan Benben adjusted its market strategy. In January this year, Changan New Energy Vehicle launched the Ben E-Star National Edition, with a guiding price of 29,800-39,800 yuan. Since then, sales have risen all the way, and from January to October this year, the Sales of The Ben E-Star reached 56,209 units.
In terms of configuration, the National Edition of Ben E-Star canceled airbags, parking radar, brake assist, the wheel rim was changed from aluminum alloy to steel, air conditioning only provided warm air, the battery was replaced by a ternary lithium battery to a lithium iron phosphate battery, and the mileage was reduced from 210 km to 150 km.
Despite the reduction, car companies have also borne greater cost pressure. The prices of chips, bodies, engines, tires and other parts have risen sharply, and raw materials such as bulk commodities such as steel, aluminum, plastics, lithium batteries and other raw materials are at historical highs, resulting in a sharp increase in automobile production costs and dilution of profits. Industry insiders revealed that Changan Benben E-Star profits are relatively small, and car companies mainly earn income by obtaining points.
The reporter learned from the official website of Changan Automobile that the changan ben E-Star national version of the heartbeat, joy and xinyi models currently priced at 29,800 yuan all show "stop booking", while the national version of the colorful model priced at 49,800 yuan does not have the word "stop booking".
In addition, in recent times, the problem of Running E-Star battery has also triggered heated discussions in public opinion, and many car owners have complained that Benben E-Star has problems such as "serious false battery standard", "cliff power loss" and "residual endurance is not accurate".
03
The new Notice remains unclear, delivery plan and timing
On December 4, Changan New Energy issued the "Notice on Further Strengthening the Communication and Delivery of Orders for the E-Star Car Series That Have Been Collected", saying that the stop accepting the current model order is to avoid longer delivery waiting times, and the company is making every effort to ensure the supply of the car series, working overtime to produce, and trying its best to protect the rights and interests of each subscribed user, but due to the large backlog of orders for the Ben Ben E-Star car series, please ask the dealer to take the initiative to communicate with the customer, in strict accordance with the price and model agreed in the contract with the customer. Organize deliveries in order of order.
However, the document does not specify a specific delivery plan and timing. The reporter learned from the professionals that if the booking contract specifies the delivery date, if the car company or dealer fails to deliver as agreed, the consumer can resort to the law as a certificate of contract and pursue the liability of the relevant party for breach of contract; if there is only the oral delivery commitment of the sales staff, it will be more difficult for consumers to protect their rights.
It is worth noting that another brand of Great Wall new energy vehicles, Euler Good Cat, has also suffered collective complaints recently. Many car owners reported that the purchased vehicle was not equipped with the Qualcomm octa-core on-board chip claimed by the car company, and actually used the Intel chip produced in 2016, resulting in slow response speed, stuttering, and many mainstream apps that could not be installed and used.
So far, the "core shortage" problem of new energy vehicles in the Great Wall has been exposed. Since last year, due to insufficient supply of chips, car companies have generally reduced production, increased prices, delayed deliveries, etc., and mainly responded by replacing pre-install market chips with aftermarket chips, reducing options and reducing chip usage. But the premise of these measures is to communicate with consumers and reach an agreement.
Industry insiders believe that based on the effective control of the epidemic and the landing of enterprise expansion actions, the chip shortage may be alleviated in the middle of next year. At present, car companies releasing new products or arranging models should comprehensively consider the chip supply capacity, coordinate vehicle delivery in advance, and improve the compensation plan.
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Produced by | China Energy News (ID:cnenergy)
Responsible editor 丨 Yan Zhiqiang