【Electric Dog】
According to 36Kr, it was learned from a number of insiders that Zhimi Technology, an ecological chain company of Xiaomi Holdings, has joined the car-making army, and Ma Yongdong, former head of GM Pan Asia's electric vehicle project, has joined to be responsible for Zhimi's vehicle business, and at the same time, many of BAIC's electrical and electronic architecture personnel have also recently joined Zhimi.
Sources said that some car design companies are already in contact with Zhimi to dock the vehicle design work. In addition, Zhimi Technology's car-making business is currently independent of Xiaomi Automobile, and it has not seen the obvious support of Xiaomi's administrative system for Zhimi Technology. Zhimi's car construction direction is also a passenger car, and the first car is an SUV.
Zhimi Technology is a Xiaomi ecological chain company specializing in air conditioners, air purifiers and other products. Unlike other Xiaomi ecological chain companies, Zhimi Technology is a holding subsidiary of Xiaomi, while other ecological chain companies such as Stone Technology and Chaomi Technology have only a small amount of equity investment from Xiaomi. From the industrial and commercial information, it can be seen that Xiaomi co-founder Liu De holds more than 90% of the equity of Beijing Zhimi and has actual control. Liu De is the initiator of Xiaomi's ecological chain and often holds shares in ecological chain companies on behalf of Xiaomi Group.
At the end of March this year, Xiaomi Group announced that it would build cars and plan to invest 10 billion US dollars in 10 years, with the first batch of 10 billion yuan. In September, Xiaomi Automobile Was Formally Established, headquartered in Beijing, and the factory was also scheduled in Yizhuang. Xiaomi Auto's team has expanded rapidly, with more than 500 people and R&D centers in Beijing, Shanghai and Wuhan.
It is worth mentioning that the analyst canalys published an article today saying that Xiaomi mobile phones are growing rapidly in Latin America, and in the third quarter of 2021, it has become the third most mobile phone brand in the region with a market share of 11%. Xiaomi is currently the number one smartphone maker in Peru, ranking second in Colombia, with a market share of 31% and 27%, respectively, in Q3 2021.
As early as 2017, Xiaomi has entered the Colombian, Chile and Mexican markets, when the average sales volume of these three markets was 290,000 units per quarter. With the passage of time, Xiaomi's strategy in Latin America has changed dramatically since 2019, adding two new markets in Peru and Brazil. In 2019, Xiaomi achieved a 200% year-on-year increase in Colombia and a 390% increase in Mexico.
Canalys said that in 2019, operator channels accounted for about 64% of shipments in Latin America, and Xiaomi began to focus on operator channels and integrate channel resources at that time. In addition, the sales focus of Xiaomi mobile phones has been further expanded from the $100-299 price range, introducing models below $100 and $400 and above. Ultimately, Xiaomi's shipments in Latin America grew by nearly 200% year-on-year in 2019.
In mid-2020, Xiaomi appointed a new director to lead the region. Xiaomi signed a new alliance agreement with America Movil, the largest local operator, to help Xiaomi increase shipments in Colombia by 6500% year-on-year through carrier channels in 2020, 244% year-on-year in Mexican markets and 1610% in Chile. In addition, the business of the retail channel has also been strengthened online and offline.
Xiaomi's marketing strategy has driven Chinese manufacturers such as OPPO, vivo, and ZTE to enter the Latin American market, which Canalys calls the "millet effect.". These brands have adopted a permeable marketing strategy in recent quarters, started a price war, and even quickly saturated some price ranges. By Q3 2021, ZTE accounted for 4%, OPPO 3.4%, TCL 2.5%, and vivo 2% in the Latin American market.
Not only that, digital blogger @digital chat station revealed today that the Redmi K50 e-sports version is already on the way, focusing on high-performance gaming experiences. Or the center of the single hole straight screen, with a lifting solid shoulder key on the right side.
He also said earlier that Redmi will launch a Snapdragon 8 Gen 1 gaming phone, with a good high brush screen and large battery, support for high-power fast charging, and also equipped with X-axis linear motors, JBL dual speakers, solid shoulder keys and so on.
DJI already occupies more than 80% of the market share in the global drone market, and many overseas companies also want to share a piece of the pie. Japanese industrial drone developer ACSL announced that it has begun to accept orders for the small aerial photography drone "SOTEN "SOTEN ", which is Japan's first domestically produced drone. The drone was developed by ACSL on the results of the "Safe and Reliable Drone Basic Technology Development" project of the Japan New Energy and Industrial Technology Development Organization (NEDO).
The first feature of SOTEN drones is "the use of safe drone protection technology made in Japan", based on the international standard ISO 15408 for safety products, to prevent data leakage and extraction, and to prevent hijacking of drones.
The system also encrypts and communicates photographic and flight path data acquired by drones, so that the data collected through communication can also be protected by integration into the cloud in Japan.
In addition, by using highly reliable products produced in Japan or sourced from overseas as the main components of the aircraft, the company has built a production system that can confidently provide drones that are expected to play a role in supporting social infrastructure.
The SOTEN drone also features a one-touch camera switching system that, in addition to the standard camera, can also be equipped with an infrared camera + visible camera, a multispectral camera and an optical zoom camera (under development).
With a maximum speed of 15 m/s, the camera is also equipped with SLAS/SBAS (sub-meter-level positioning enhancement service of the quasi-zenith satellite system MICHIBIKI), which enables highly accurate positioning in Japan and can take off and land safely in cases where precise location information is required, such as disaster investigations.
LTE communication allows the drone to be controlled via the Internet. The drone can fly autonomously in remote areas such as mountainous areas and inside factories. By using offline maps, drones can fly automatically even in environments without internet by displaying offline maps on the control base station app.
The drone measures 637 x 560 mm when unfolded, 162 x 363 mm when retracted, and weighs 1.7 kg (including standard camera and battery). The maximum flight time with standard batteries is 22 minutes (with a standard camera, at a wind speed of 8 m/s).
In recent years, the United States and other countries have been working to ban or restrict the use of drones developed by Chinese drone maker DJI and other companies, citing security risks. The Japanese government also announced in September 2020 that it will only purchase drones with security guarantees and will quickly replace UAVs that are already in use.