To say that the most thorough research on the psychology of the Chinese car companies, but also to see Volkswagen, it entered the domestic market earliest, is the first to achieve a joint venture overseas brand, the "taste" of domestic consumers, it has the most right to speak, the Chinese like "to be beautiful", Volkswagen on the basis of overseas models to lengthen, such as Maiten, its length and wheelbase are more than the overseas version of the model has advantages, the car space is more spacious; the Chinese people like a relaxed and comfortable driving experience, Volkswagen will adjust the chassis suspension to adjust the more comfortable, home attributes are more obvious. It is precisely because of this change of "investing in its favor" that Volkswagen has created a sales myth in the domestic market, taking FAW-Volkswagen Tanyue as an example, its cumulative sales in 3 years since its listing in 2018 have exceeded 450,000 vehicles, with an average of 1 vehicle sold more than 1 in 1 minute, and the highest monthly sales volume is nearly 27,000 vehicles, which won the sales crown for many months, and was also the youngest sales champion at that time. So, behind the "selling explosion" of Tanyue, is FAW-Volkswagen more aware of the hearts of the Chinese people?
Here can not fail to mention the difference between FAW-Volkswagen and SAIC Volkswagen, SAIC Volkswagen launched more "Chinese special car", such as the previous generation of Langyi and Hui Ang and other models, only sold in the Chinese market, "only this one has no semicolon", and FAW-Volkswagen is more of the original introduction, such as Bora, Sagitar, Golf, Maiteng and other models are global models, taking Maiteng as an example, it and the European version of Passat are of the same origin, the Chinese people more respect The German quality, or FAW-Volkswagen is more in line with this characteristic, This "trait" can be clearly reflected in sales.
Faw-Volkswagen ranked first with a single-month sales performance of 133229 units, and SAIC-Volkswagen ranked third with a single-month sales performance of 113001 units. Even in this year's total sales ranking, FAW-Volkswagen is also ranked first, its cumulative sales in 1-11 months up to 1622197 units, compared with saic-Volkswagen's 1316604 units of the same period of sales, to 305593 more, it can also be seen that FAW -Volkswagen has locked in the champion throne of this year's manufacturer sales ranking in advance, who has high sales, who has the final say, at least from the sales point of view, FAW-Volkswagen has more right to speak, it also understands the hearts of the people.
Why can Tanyue sell 450,000 vehicles in 3 years? What is the fundamental reason behind its "selling out"? It all starts with product power. Mention of Tanyue, you can not fail to mention Tiguan L, as Volkswagen's medium-sized SUV "double male", these two cars have been compared by consumers, if you analyze from the cost-effective dimension, I personally think that the cost-effectiveness of Tanyue is higher, Its price range is between 18.69-26.49 million yuan, while the price range of Tiguan L is between 215,800-28.18 million yuan, and the preferential strength of Tanyue is greater than that of Tiguan L, its actual entry price is lower, and it is easier for consumers to start.
Power part, Tanyue provides 1.4T and 2.0T two engines, 2.0T engine can be divided into high and low power, and Tiguan L only provides high and low power adjustment 2.0T engine, it is worth noting that not every consumer is very concerned about power output, we also want to see some only the pursuit of power output is enough, but also pay attention to the price of consumer demands, in this regard, or Tanyue has more advantages.
Volkswagen likes to match the 7DSG wet dual-clutch transmission for the 2.0T engine and the 7DSG dry dual-clutch transmission for the 1.4T engine, and in terms of production cost, the 7DSG wet dual-clutch transmission costs more and its shifting experience is better. Surprisingly, FAW-Volkswagen actually matched the 7DSG wet dual-clutch transmission for the Tanyue 1.4T engine, and its transmission system was consistent with the 2.0T model, which made consumers who chose the Tanyue 1.4T model more reassuring. On the occasion of the 3rd anniversary of the listing of Tanyue, FAW-Volkswagen has launched two limited edition models, the Tanyue 3-week edition and the Tanyue 3-week edition Plus, both of which have been increased and reduced in price, further enhancing the cost performance and competitiveness of Tanyue.
Tanyue's body size is not dominant in medium-sized SUVs, but what consumers really need is not just a large SUV, but a spacious and flexible interior space layout. Based on the MQB A2 platform, The space design follows the "Golden Structure Guidelines", and flexibly allocates the rear and trunk space through the design of short suspension long shaft, 18cm adjustable front and rear seats, etc., which not only meets the comfort of daily riding, but also ensures the load space of the trunk, creating a flexible and changeable space layout. In actual experience, its rear space is very spacious, and the trunk is also very "loaded", which is not worse than Tiguan L in all aspects.
So, what do you think about the two Volkswagen mid-size SUVs, Tanyue and Tiguan L?