The phrase "the future of the automotive industry will belong to smart electric vehicles" is not false at all. In the face of the wave of the era of new energy intelligence, as well as the strong addition of new forces, many traditional car giants have accelerated the pace of transformation.
Opportunity is the outlet, but blind obedience is never successful. Many car companies, led by Tesla, have been using automatic driving to define the height of electric vehicles, regarding it as the main selling point of the brand, and have achieved certain results. But smart people understand that in the era of intelligence, it is not only autonomous driving that determines the upper limit of trams.
Not long ago, SAIC R Automobile officially announced its name as "Feifan Automobile" and opened the market-oriented operation of an independent company.
At the just-concluded Guangzhou International Auto Show, Feifan Automobile ushered in its first public appearance after independent operation, bringing several new cars at the same time, but also opening the way for Feifan Automobile to "achieve my extraordinary".
SAIC empowers and comes with the flow
From January to October this year, the market penetration rate of new energy vehicles continued to maintain a historical high, reaching 18.2% in October. Everyone will perceive that three years ago, people who were still shouting "never buy an electric car" have begun to discuss that the next one must be a pure electric car. There is no doubt that it belongs to the era of pure electric vehicles, and it is coming in full swing.
The policy is even more favorable, in the "Carbon Peak Action Plan before 2030" issued by the State Council, it is specifically proposed that by 2030, the proportion of new new energy and clean energy powered transportation will reach about 40%, which means that the annual sales of tens of millions of vehicles will be included in the arms of new energy.
Tesla is undoubtedly the biggest beneficiary of this period, but also the strongest opponent that China's new energy car companies have to face, the task of Tesla will definitely fall on the shoulders of domestic car giants, and SAIC Motor Group, which is also in Shanghai, has borne the brunt of the focus of attention.
In the face of the increasingly prosperous Tesla, in the middle of this year, SAIC Motor released a new vision mission values. That is, to comprehensively transform into a "user-oriented high-tech company", through the in-depth promotion of the innovation development strategy, comprehensively exert efforts to "data determines the experience, software-defined car" of the new generation of electric intelligent vehicles, and accelerate the transformation to a user-oriented high-tech enterprise with technological upgrading, business globalization, brand premiumization and experience extreme.
Based on the above background, it is timely to choose "Feifan Automobile", which operates as an independent company at this time.
Feifan Automobile knows that in order to gain the favor of young people, unique brand tone and leading technical advantages have become two key elements, whether it can continue to output innovative products, but also the necessary strength of car companies to conquer the high-end pure electric market. To this end, Feifan Automobile put forward the "four core driving forces", namely data-driven, building a new ecosystem; hard-core technology, continuous iteration; user-oriented, product customization; and direct connection to users to experience new travel.
Although feifan automobile was not born for a long time, it has full confidence in terms of technical background and brand operation.
After all, behind Feifan Automobile, there is a huge amount of resource support from SAIC Group. As the largest car manufacturing group in China, SAIC's technology and supplier system are undoubtedly perfect and uniquely competitive. At present, SAIC has set up five innovation centers of artificial intelligence, big data, cloud computing, network security and software, with an industrial chain layout spanning more than 70 countries or regions around the world. At the production level, SAIC Motor has built a strong intelligent manufacturing system as one of the senior members of the "car-making national team". SAIC Motor Passenger Vehicle has four production bases, namely Lingang Base, Nanjing Base, Zhengzhou Base and Ningde Base.
Such innate advantages will become a strong endorsement of Feifan Automobile.
Whether it is extraordinary under pressure
At the historical node of the alternation of the old and new eras, Feifan Automobile aspires to the future and follows the trend. As a high-end brand of pure electric intelligence incubated by the traditional car enterprise group, Feifan Automobile shoulders the heavy responsibility of SAIC's own brand "brand upwards, leapfrogging and standing".
With a beautiful vision and planning, it also needs competitive product landing as a support, so Feifan Automobile launched its first flagship model after independent operation - Feifan R7.
As the first high-end intelligent electric product based on "R-TECH high-energy intelligent body", Feifan R7 adopts the body form of a medium and large coupe SUV, takes "intelligent electric drive" as the exclusive design language, and interprets the scientific and technological aesthetics of intelligent life from the three dimensions of "vitality", "wisdom power" and "pneumatic power", and the appearance design is highly restored to the concept car.
In terms of technology, R7 will have a full-stack self-developed high-level intelligent driving solution PP-CEM, that is, the super environment model algorithm of point cloud fusion, as well as a "six-fold fusion" perception system that integrates lidar, 4D imaging radar, 5G-V2X, high-precision maps, visual cameras, and millimeter-wave radar, with all-weather, over-line visual distance, and multi-dimensional perception capabilities.
In terms of intelligent cockpit, under the empowerment of SAIC Zero Beam "Galaxy Full Stack Solution", Feifan R7 will realize the global integration of "cloud, mobile phone, car and intelligent hardware", and become a "new intelligent species" that links all things and continues to evolve.
It is not difficult to see that as a blockbuster product that accurately enters the high-end "blue ocean" market, feifan R7 not only undertakes the mission of opening up SAIC to enter the high-end "blue ocean" market, but also leads Feifan automobile to continue to innovate at the brand end. In this way, it is also possible to confront new forces such as Weilai, Ideal, and Xiaopeng.
So far, Feifan Motors has sold two models: ER6 and MARVEL R, and its past sales have also shown us its confidence. Cumulative R car sales in the first nine months of this year were about 13,000 units, and sales reached 3,000 units in October, with overall orders up 30% month-on-month.
In less than a year since its establishment, Feifan Automobile has laid out 160 user experience centers across the country, east to Shanghai, south to Sanya, west to Lanzhou, north to Harbin, all over the core business districts of 76 mainstream cities in China, and is expected to exceed 200 this year; accumulated access to 400,000 public charging piles, put into operation 100 super charging stations, and is expected to build 200 brand charging stations this year; 103 service centers have been laid out nationwide, and have been launched in Beijing, Shanghai, Chengdu, Zhengzhou and other places." One-click in place" service has initially formed a certain scale and reputation.
According to the planning of Feifan Automobile, the R7 will be officially delivered in the second half of 2022. In the next two years, Feifan Automobile will intensively introduce a number of heavy models based on "R-TECH high-energy intelligent body".
At present, domestic new energy vehicles are in a critical period of development. At present, in this market segment, there are already a number of new brands such as BAIC ARCFOX Jihu, Dongfeng Lantu, GAC Eian, geely Krypton, and whether Feifan Automobile can stand out in this context, the market will wait for SAIC's answer.
Write at the end
When the tide of electrification comes, those independent brands that expect to achieve superiority in the electrification track will also dance with the wind. From Zhiji Automobile to Zero Beam Technology, to Feifan Automobile's formal independent company operation, SAIC Motor has gradually laid out and improved all the strategies of the Group to electrification and digital transformation within one year. As another masterpiece of the traditional large factory impacting the intelligent high-end market, Feifan Automobile can well reflect the brand advantages of future technology from the perspective of the brand proposition of "science and technology to honor imagination", and SAIC Motor has a full-stack self-research ability in high-end intelligent driving and intelligent cockpit, which also provides a strong core competitive advantage for Feifan Automobile. I believe that in the future, Feifan Automobile, just like their slogan, will continue to keep pace with the times, innovate the old, innovate the technology, and do it in the true sense - science and technology to cash in the imagination, innovation achievements extraordinary.