With a standard 2.0T engine, the starting price is less than 270,000 yuan, why is the Infiniti Q50L selling poorly?
In the Chinese luxury car market, people are familiar with the brand for Mercedes-Benz, Audi, BMW, in addition to these three German luxury brands, may also recognize the Cadillac brand, but when it comes to Infiniti, some owners may be confused, in fact, Infiniti and German BBA luxury brands, is also a genuine Japanese luxury brand. However, the Performance of the Infiniti brand in the domestic market in the past two years has been poor, which can be seen from the sales performance of its main sales model Infiniti Q50L. So, infiniti, as a luxury B-class car with a starting price of less than 270,000 yuan, is more affordable than mercedes-Benz C-class and BMW 3 series, why is it selling poorly?
The design feel is outdated
I believe that when many people first see the Infiniti Q50L, they will have an illusion, may mistake it for a joint venture brand of medium-sized cars, although the front face is round and full, using a large number of chrome elements for decoration, but it is undeniable that such a styling design has become outdated. The front face of the Infiniti Q50L is outlined with soft and smooth line elements, creating a calm and dignified visual atmosphere through the narrow LED light cluster and exquisite chrome mesh grille shape.
In the side part, the Infiniti Q50L depicts a dynamic posture with a smooth double waistline design, giving the side shape more power through the staggered line distribution. At the same time, the side also adopts a unique chrome trim design, along the upper window line, smoothly transition from A to C pillar, and extend and enlarge in the C pillar position, like a trickle of river, quite designed, with chrome trim embellishment at the bottom of the side sill, enhance the fashion atmosphere of the whole vehicle. In terms of size, the Infiniti Q50L length, width and height are: 4867/1823/1456mm, wheelbase 2898mm, compared with the same level of competitors, Infiniti Q50L less than 2 meters 9 wheelbase is slightly embarrassing.
In the rear part, the Infiniti Q50L still continues the full and delicate design approach, the lines are simple and smooth, supplemented by a delicate three-dimensional LED double "L" taillight design, and a chrome trim design that runs through the center of the rear, giving the rear enough delicacy. In addition, the rear of the car also adopts the common bilateral double cylinder exhaust design of luxury cars, with the blackened LED taillight shape, which enhances the sporty atmosphere of the rear. Overall, the design sense of the Infiniti Q50L is not inferior to the mainstream luxury B-class models of the same level, unfortunately, in terms of product design, Infiniti lacks freshness.
Lack of luxury
In the interior part, infiniti Q50L continues the classic symmetrical wrap-around cockpit design, the interior material is mainly soft leather, the wiring is neat, and the three-frame multi-functional steering wheel design enhances the overall sense of refinement of the interior. Unfortunately, the Infiniti Q50L does not use the popular full-size LCD meter, which is somewhat inadequate to create a scientific and technological atmosphere. However, the central control area of the Infiniti Q50L is quite bright, equipped with two color screens, divided into 8-inch central control screen and 7-inch central control lower screen, and the whole series supports the voice control recognition system and Carlife, Carplay car-machine interconnection function.
Power performance is good
In terms of power, infiniti Q50L is equipped with a standard 2.0T engine, matching a 7AT gearbox, with a maximum power of up to 211 horsepower, compared with Mercedes-Benz C-Class, BMW 3 Series, Audi A4L, Infiniti Q50L power configuration is more sincere. It is worth mentioning that the Infiniti Q50L also adopts the drive form of front rear drive, with the front double wishbone independent suspension and multi-link rear independent suspension, which can bring the driver a good driving experience. After actual measurement, infiniti Q50L zero hundred acceleration time time performance of 7.5 seconds, 100 km comprehensive road condition fuel consumption of 6.83L, power performance in the mainstream level, fuel economy attention. However, the steering system of this car is relatively weak, and the virtual steering column makes the vehicle very dangerous when driving at the limit, and once the side slip occurs, it will be difficult for the driver to make accurate corrections, and the controllability is average.
epilogue
Overall, the market performance of the Infiniti Q50L is average, which can be attributed to the lack of brand power in China and the relatively moderate product strength. From the interior and exterior design of the Infiniti Q50L, it can be seen that its product power is limited by the design level, and its product design needs to move closer to the young consumer market than the competitor models of the same level. Back to the Infiniti Q50L product itself, the configuration is rich and practical, but the basic performance is basically at a medium level, and the Infiniti brand influence is weaker than the BBA brand, making the Infiniti Q50L has always been in the position of accompanying the run.