In the 1990s, a TV series called "I Love My Home" was a huge hit. Just like the sitcom "I Love My Home", "I Love My Home" as a real estate brokerage company is also a participant and witness in the process of China's social transformation.
In May 2000, people came and went under the shade of sweet water garden outside the East Third Ring Road in Beijing. A storefront called "I Love My Home" hung a sign.
I love my sweet water garden shop
Female workers lift up the "half of the sky" to shape the family style from the bottom up
In September 2000, Ji Hong, who was laid off and unemployed at home with children, occasionally attended a job fair and found that the recruitment booth of a company called "I Love My Home" was surrounded by a group of people her age. At the time, she didn't know what I loved my family for, but the requirement of "not being under 30 years old" was different from other companies, which was very tempting for her who had been unemployed at home for 3 years.
At that time, in every store in my love family, there was a figure of "sister-in-law". This group of "shop sisters-in-law" became the forerunners of my love for my family's "love family culture": they were full of love for their work and meticulous in every detail. For customers, they are meticulous and thoughtful, and various problems and disputes can be resolved in a timely manner; for employees, they treat each other as "family", from the details of life to business development. In a sense, it was this group of "shop sisters-in-law" who laid the early corporate culture gene for my love for my family. Gao Xiaohui, the current vice president of the group and general manager of Beijing Company, who joined I Love My Home in 2001, said with deep feeling: "The DNA and culture of I Love My Home are not transmitted from top to bottom, but are formed from the bottom up. Now in the corporate temperament of my family, I can still clearly feel the character embodied by these sisters-in-law. ”
I love the awe of my family
It is better to do less business than to offend a customer
The reverence for customers is also the iron law of my love for my home, and in the office area where I originally loved my home, it was written in large characters: "I would rather do less business than offend a customer." Starting from customer needs, always meet customer needs, this is the basic principle of brokers, in my love of my company, the vast majority of brokers have helped customers purchase furniture, dredge pipes, repair electrical appliances and other experience, even if they ultimately fail to complete the contract, they can still give other help within their capabilities.
Once, the customer loan could not be approved according to the agreed time due to the bank's reasons, and the customer went to the company to accuse "I love my family and deceive people". Liu Yang, the current vice president of I Love My Home Group, the general manager of Shanghai Company and Xiangyu, after hearing the origin of the matter, said to the customer: "I love my home and never deceive people, and the things promised, no matter what the reason, must be done." Liu Yang returned home and handed over the family's 160,000 yuan to the customer first. Later, the customer received the loan, felt particularly guilty, and returned the money to him in person. After that, this customer became friends with Liu Yang.
Love and dedication, reverence is more important to show respect for the rules, the promised things must be done. As early as 2003, on the day of the 315 Consumer Rights Day, I Love My Home proposed "sunshine trading, do not eat the difference" in the industry, and was awarded the title of integrity enterprise by the government. Previously, I Love My Home also proposed "property fidelity, landlord fidelity, no transaction and no charge", and took the lead in adopting the service model of "buyers and sellers and I love my home three-party contract".
21 years on, and that rule has never changed.
Do not forget the sincere original intention of employees to win the respect of customers
In the process of development, does the enterprise have the perseverance to remember the original intention, and whether it has the confidence to adhere to the faith? This is evident in the leasing business where I love my home. The early leasing business invested a lot of money, and it was difficult to achieve profitability before reaching a certain level of scale, but I love my home as always, and I did it for 21 years. Liu Yang said: "At that time, there were really many opportunities for society to earn fast money, but the rental business was that I loved my family and started a business, which was like my own child, reluctant to give up, and insisted on it."
Tenacity is not only manifested in the long-term persistence of the industry depression period, but also in the insistence on the concept during the industry frenzy period. After 2010, the rapid rise of long-term rental apartments has attracted investment fever from all walks of life, high-priced rental housing, low-cost rental housing, and chaos in the industry. In this wave, the rental business of I Love My Home has also been affected to a certain extent, but it continues to do a good job in solid service and always maintains a sober business awareness. Xie Yong, chairman of I Love My Home, said: "Some operators have made long-term rental apartments into financial business, deviating from the mission of long-term rental apartments, and also causing long-term large-scale losses of enterprises." Nowadays, Xiangyu, the housing asset management brand under I Love My Home, not only ensures continuous profitability, but also builds a complete set of efficient service, management and operation systems, which have attracted much attention in the industry.
Source: China News Network