Galaxy S22 series unveiled, where is the Samsung mobile phone recovery password?

[Nail Technology Observation] Just after the Spring Festival holiday, Samsung Mobile released a new generation of flagship mobile phone Galaxy S22. In the Chinese market, the popularity of today's Samsung mobile phones obviously cannot be compared with Apple, Huawei, and Xiaomi, but in terms of product technology, Samsung flagship mobile phones have always been the top of the industry.

The specific parameter configuration "Nail Technology" is not too much introduction, and then the main analysis is whether Samsung mobile phones can revitalize the Chinese market with the release of a new generation of flagship machines. From the perspective of possibility, Nail Technology believes that Samsung mobile phones have the opportunity to increase their market share to more than 5%.

In the Chinese market, it is unrealistic to talk about market share without price. Let's take a look at the price of the Samsung Galaxy S22 series Of National Bank Forerunner editions: Galaxy S22 8+128GB version priced at 5499 yuan; Galaxy S22+ 8+128GB version priced at 7099 yuan; Galaxy S22 Ultra 12+256GB version priced at 10199 yuan.

Judging from the role of the flagship machine, this pricing is not high. You know, the relatively backward configuration of the iPhone 13, the price of 5999 yuan; Huawei's 4G version of the P50, the price also reached 4480 yuan.

Of course, the revitalization of Samsung mobile phones cannot be achieved simply by relying on price wars. In fact, to restore competitiveness in the high-end market, the role of price is often limited.

"Nail Technology" believes that for today's Samsung mobile phones, market opportunities exist, after all, after huawei's absence in the high-end market, Chinese local brands have no ability to make up for it, Apple has become the biggest winner, but Apple should not have enjoyed this market exclusively.

The challenge for Samsung phones is how to reoccupy the minds of Chinese consumers. The Galaxy S22 series has no problems in product competitiveness, and the key is whether Samsung can increase resource investment in brand marketing.

Previously, the marketing investment of Samsung mobile phones in the Chinese market was very large, whether it was offline channel layout or online advertising, it could be said to be blooming everywhere. But now, Samsung mobile phones have almost disappeared from the public eye, and people cannot perceive the brand existence and temperature of Samsung mobile phones. Such a change is actually the result of Samsung's strategic adjustment.

If you want to restore the glory of the past, in addition to the continuous strength of product technology, it will be indispensable to increase the investment of resources in brand marketing. But such a strategic adjustment requires a new decision on Samsung mobile phones.

In addition, Nail Technology believes that Samsung should also carry out more localized product layout for the Chinese market, especially A series products should cater to the preferences of young Chinese users in terms of function, price and culture, and become fashion technology products with technical background. In this regard, we can learn from the top two vivo and OPPO in the Chinese market.

"Nail Technology" believes that Samsung mobile phones have a strong vertical integration advantages of the industrial chain, have the successful experience and failure lessons of localized operations, and at the moment when the Chinese smartphone market ushers in a new round of major changes, it should make decisive decisions, increase resource investment, and cannot miss the opportunity to rise again. (Nail Technology original, reprint must indicate the source: Nail Technology Network)