It is a clear stream in China's instant noodle industry, refusing to be acquired by Japanese capital, products are squeezed out of shopping malls and supermarkets, but in Henan flood first time to take out 5 million disaster relief, a flood so that domestic products really fire up, in addition to Hongxing Erke, Michelle Ice City and other brands, there is a brand that has been almost forgotten instant noodles appear in the public eye, this brand is white elephant food, its products are white elephant instant noodles.
Introduction to White Elephants
At first, Baixiang was just a food factory in the Grain Department of Henan, losing money for 6 consecutive years, and then Yao Zhongliang, who was born in the military, took over the small loss-making factory and became the general manager.
Yao Zhongliang eliminated a group of old employees who fished in muddy waters, introduced high-tech talents, and formed a new management and production team, reaching a small goal of 100 million in sales in one year, and successfully reversing the loss situation of white elephants.
Subsequently, Yao Zhongliang was his own spokesperson for the white elephant, personally leading the team to promote the white elephant products, continuously expanding the production line, and achieving a revenue of 600 million yuan in 2000.
If the white elephant in Japan has become a competitive giant in the industry, Japanese-funded companies have repeatedly wanted to acquire the white elephant, but Yao Zhongliang has chosen to refuse, and only wants to do a good job in the instant noodle brand that belongs to the Chinese people.
In 2001, Yao Zhongliang left the white elephant, the white elephant also quickly encountered a huge crisis, and the refusal of Japanese acquisition also became a fuse, when the instant noodle market shrank, coupled with the industry consumption and the white elephant 5 years of restructuring, the white elephant instant noodles gradually lost market share, competition can not be supported by Japanese domestic instant noodle companies.
The 5 years of the reform of the white elephant are also the 5 years after Yao Zhongliang left, and Yao Zhongliang, who has no right to speak, studied for a doctorate in management at Renmin University, and can only watch the white elephant fall from the position of industry giant step by step.
Later, Yao Zhongliang returned to the white elephant, let the white elephant revitalize, and the revenue of the white elephant instant noodles to achieve a scale of 3 billion, once as high as 5 billion in 2013, as a local enterprise in Henan, the white elephant, also after the zhengzhou rainstorm disaster, donated to the hometown, the white elephant is also back to everyone's attention.
But 5 years of consumption, Unification, Master Kong, Jinmalang basically occupied the market share of instant noodles in the city's first- and second-tier supermarkets, it is difficult for us to see white elephant instant noodles on the shelves of urban supermarkets and shelves, only in Henan and some small local cities can see the figure of white elephants.
White elephant can be said to be the only pure domestic instant noodles that refuse Japanese investment, if the white elephant was the instant noodles in your childhood memories, you can't see it offline, you may wish to look at the white elephant instant noodle shop on Baidu line.
Flagship products
White Elephant Win Noodles, Gourmet Beauty, Big Bone Noodles, Beef Noodles, Kitchen Aroma, Delicious Noodles, Classmates, Crisp to the End, Pretty Mouth... etc. are the main products of The White Elephant Group.
The soup was delicious
"Soup is delicious, soup noodles" was launched in September 2018, saying goodbye to traditional sauce powder buns and only boiling broth buns. The noodles are made of high gluten wheat core powder, no preservatives, fresh ingredients are selected, the old hen soup is made of old hens for more than 1 year, and the signature pork bones are made of stick bones, which are made after 6 hours of slow boiling.
Main flavors: Old hen noodle soup, signature pork bone soup noodles, spicy beef noodle soup
Big spicy petite
Main sales flavors: Korean-style turkey noodles, crayfish noodles, regionally renowned hot pot flavors, etc
Large bone surface
"Big Bone Noodles" selects high-quality stick bones, simmers for 6 hours, extracts the essence of bone broth in 3 stages, and selects wheat to make golden noodle cakes with vegetables.
Mix and mix more
The noodle mixing products change the original curved noodles to straight noodles, and the main sales flavors are: shredded chicken with pepper, fragrant sesame sauce, crayfish, turkey, Sanxiang red oil, Shanghai shallot oil, etc.
Fine stew series
"Fine Stew Series" selects large bones, simmers slowly to make concentrated bone broth, with vegetable packets, the main sales taste: braised beef, laotan sauerkraut, spicy beef, etc.
White Elephant Public Welfare
In 2003, Baixiang was rated as the annual poverty alleviation twinning advanced unit;
In 2006, The White Elephant Group donated 2 million yuan to the Longmen Grottoes for protection funds;
In August 2007, BaiXiang donated 10 million yuan to the Henan Soong Ching Ling Foundation;
In May 2008, Wenchuan Earthquake White Elephant Group donated more than 1.5 million yuan to the disaster area;
In 2010, the white elephant of the Yushu earthquake donated 300,000 yuan of materials to the disaster area, and employees spontaneously donated more than 290,000 yuan;
In November 2010, Baixiang donated 3.25 million yuan to Henan Public Transport;
On February 16, Baixiang donated 2,000 boxes of convenience food to Wuhan Leishenshan Hospital, and Baixiang Food donated 3 million yuan to continue to help prevent and control the epidemic;
In addition to donating materials to the disaster area, White Elephant Food donated 5 million yuan in cash in addition to the flood in Zhengzhou this year.
Status quo of domestic instant noodles
Once, Huafeng, Baixiang, Unification, master Kong was known as the four giants of domestic instant noodles, and these four instant noodle brands were once part of the childhood memories of the post-6070s and post-8090s. However, later, Japan's instant noodles expanded rapidly, and except for the white elephant, the other three companies accepted Japanese investment and became Japanese-funded enterprises. Huafeng changed its name to Imabari Lang and accepted Japanese capital to buy shares, and Unity and Master Kong also made the same choice, letting Japanese capital participate in it, such as Japanese capital holding 33% of Master Kong's shares, which is the second largest shareholder!
Let's take action and support domestic products!