Instant noodles can be described as countless memories of the 80s and 90s, when we were young, our biggest dream was to eat instant noodles every day, and finally realized our dreams when we grew up...
After eating instant noodles for so many years, how much do you know about the history of instant noodles?
Born in Taiwan, Wu Baifu, the father of instant noodles, was imprisoned twice in his life and went bankrupt three times, and his path to instant noodles can be described as the road to change his life against the sky.
In 1933, the 23-year-old Wu Baifu went to Japan to develop, hindered by the identity of Chinese, he mixed quite miserably in Japan, either planted for stolen goods, or framed, twice imprisoned, and the wealth accumulated for more than ten years of doing business was confiscated. All this was the trouble caused by Chinese names, so after thinking about it, he decided to change the name to Momofuku Ando, which was free from fate, which showed that at that time, the social status of the Chinese people was low.
After the end of World War II, Japan's food shortage was seriously insufficient, Ando Momofuku occasionally passed by a ramen stall, watching the people stand up to the cold wind, lined up in a line of 20 or 30 meters long, and couldn't help but germinate a thought: to make a kind of instant noodles that can be eaten with hot water, maybe this will be a huge business opportunity?
So soon after, Momofuku Ando began to develop, he got up at 5 o'clock in the morning and did not rest until one or two o'clock in the evening. He embodies the diligence of Chinese to the fullest. One day, Ando's mother-in-law put chicken soup in ramen and saw that her son, who did not eat chicken, actually ate it in one go, which gave Ando great inspiration, so the first instant noodles with chicken sauce were born.
In 1968, its "out of the front" bubble noodles turned out to be popular, and soon became popular around the world, so instant noodles are also known as the greatest invention of the twentieth century.
Instant noodles are on fire at once, but because its technical content is not high, so many brands rush to follow suit, and the battle for the instant noodle market has also opened the prelude.
The fiercest and most influential competition in the domestic instant noodle market is definitely not the "Master Kong" and "Unification" brands. Many years ago, there was such a meme: Cao Cao asked Sima Yi, "Who is the biggest enemy of reunification?" Sima Yi: "It's Master Kang"
In 1992, Master Kong launched the first barrel of classic braised beef noodles, which swept the country at once. Unified to see that in the field of instant noodles can not beat Master Kang, so he held out a big move - unified iced black tea, sold out of the shelves; not long after, Master Kong iced black tea also turned out, but also invited the popular star endorsement, hammered the unification.
In 1998, the unified development of green tea, Master Kong followed by the launch of Master Kong green tea.
In 2001, the unified innovation of fresh oranges has become the favorite drink of many young men and women; Master Kong has launched fresh fruit oranges in the spirit of people who are invincible in the face of the world.
Even the little raccoon crisp noodles of the unification year, Master Kang was worried that it was too lonely, so he pushed the little tiger team's dry noodles into the car. This war can be described as a war between innovation and plagiarism, your product is good, I will rub your home hitchhiking, but also than you to lay twice as many shelves, the unified boss has a sentence in his heart MMP does not know how to say. And the masses who don't know why they are stupid and unclear.
Until 2008, the war between Unification and Master Kong could be said to have reached its peak, and Unification took the lead in launching Lao Tan Sauerkraut Beef Noodles. Master Kong saw that this sign was not right, followed by the launch of the same competitor, Chen Tan sauerkraut noodles, but also bought through the channel, on the supermarket shelves next to the old altar sauerkraut noodles, rubbing traffic selling points.
Unification was forced to be urgent, please come to Wang Han to advertise, angry at Master Kang,
Master Kang was very calm, and his Chen Tan noodles also sent ham sausages. Unification can only helplessly follow the disk, this mutual tearing not only loses both, but also directly breaks the brand such as White Elephant and Immaculate. The noodle market was fighting in the nest, but he did not expect to be silently surrounded by the tiger and wolf swarm, and almost fell into a situation of no return.
Why is the instant noodle industry gradually declining? Many people say that the takeaway industry is rising, but in fact takeaway is only one of the reasons.
A small package of instant noodles can also take the pulse of China's economic trend.
In 1992, the first barrel of braised beef noodles came out, at 1.98 yuan per barrel. After 29 years, it has only risen by 4 yuan, and there are more old Beijing instant noodles, which only sell for 1 yuan all year round, and will not suffer losses.
Since instant noodles have always adhered to the price of conscience, why are they in a situation of no return.
With the development of national strength in recent years, people's consumption power has been upgraded, and everyone's needs have changed from eating enough to eating well. The rise of health consciousness, labeling instant noodles as junk food, has become the last choice for young people, and more importantly, when instant noodles fall to the altar, it is the day of the rise of takeaway.
The products of this era of takeaway have made Master Kang and the unified collective confused. According to statistics, as long as the market size of takeaway platforms such as Ele.me and Meituan expands by 1 percent, the sales of instant noodles will be reduced by 5 per thousandth. There is also an interesting data, as long as the number of high-speed rail passengers increases by one percent, the sales of instant noodles will decrease by 3.9 per thousand. In recent years, there have been the emergence of special convenience foods such as sour chili powder and snail lion powder, which has exacerbated the crisis of traditional instant noodles.
Will instant noodles be killed by the times? Maybe in many years, he will disappear like Nokia and Kodak.
Whether it can counterattack in a dangerous situation depends on whether instant noodle companies are willing to upgrade themselves, such as vegetable storage technology, such as putting some real ingredients, rather than writing pictures on the cover for reference only.
Writing is not easy, if the reader likes, you can use your hands to point out a like or attention.