The pre-sale price of Chery Fengyun T9 has been lowered by 20,000 yuan: the current starting price is expected to be 139,900 yuan

When a new car is not launched, the pre-sale price will be announced first, and then the guide price will be released at the time of the official launch; Chery Automobile has made a "pre-sale price adjustment" very interestingly, such as the plug-in hybrid version of the Tiggo 9 "Fengyun T9", the previous pre-sale price of the car was 159,900-199,900 yuan, and now the pre-sale price has been fully reduced.

Specifically:

• 5-seat standard type, 139,900 yuan

• 5-seater comfort, 152,900 yuan

  The 7-seater comfort model has not yet been confirmed

• 5-seat luxury, 165,900 yuan

  The 7-seater luxury model has not yet been confirmed

• 7-seater flagship type, 179,900 yuan

Compared with the first announced pre-sale price, the confirmed pre-sale price has been reduced by 20,000 yuan, and there are more specific pre-sale prices for some versions; it is expected that the price of the seven-seat version will be about 5,000 yuan higher than that of the five-seat version, and it is expected that the seven-seat comfort type will be 157,900~158,900 yuan, and the seven-seat luxury type will be 170,900-171,900 yuan, which can also make the product line more smoothly connected.

Why is the pre-sale price lowered?

The author believes that the pre-sale price of Chery Fengyun T9 has been lowered in a timely manner, because the Xingtu Star Era ET has been launched, and the starting price of the car is only 189,800 yuan.

Parameter comparison:

1. Star Era ET, with a size of 4955*1975*1698 mm, a wheelbase of 3000 mm, an extended range of 161 kilometers (WLTC), and a rear-mounted rear-wheel drive architecture, breaking 100 in 7.8 seconds
2. Chery Fengyun T9, with a size of 4795*1930*1738 mm, a wheelbase of 2770 mm, and a pure electric range of 100 kilometers (WLTC), adopts a front-wheel drive architecture, and the acceleration results have not yet been confirmed

This is the reason why Chery Fengyun T9 must lower the price, because the starting price of the Star Era ET is less than 190,000 yuan, and this car is a medium and large rear-wheel drive range extender car, with a front double wishbone and a rear five-link independent suspension; The Fengyun T9 is a medium-sized front-wheel drive car with a front MacPherson and rear multi-link independent suspension. And the pure electric mileage of the two cars is very different, it can be said that the comprehensive strength of the Star Era ET far exceeds that of Fengyun T9, and the price gap between the two cars must be large enough.

Figure 1: Star Epoch ET

Figure 2: Chery Fengyun T9

Chery's "New Era"

From the pre-sale price adjustment plan of Chery Fengyun T9, it seems that we can see the new era of Chery Automobile, this new era is forced to open by the Xingtu Star Era series, but once it is opened, there will be unexpected gains.

Let's take a look at a set of model price data:

1. The pre-sale price of Chery Fengyun T9 is 139,900-179,900 yuan
2. The guide price of Tiggo 9 is 152,900-209,900 yuan
3. Tiggo 8 guide price, 97,800-161,900 yuan
4. The guide price of Jietu X90 is 139,900-172,900 yuan
5. Xingtu Yaoguang's guide price, 152,800-203,800 yuan

The last four cars are all fuel vehicles, and they are all medium-sized cars, which means that the size standards of these four cars are the same as those of Fengyun T9, but there are big differences in the drive system. Objectively, plug-in hybrid vehicles with excellent technical level will surpass fuel vehicles of the same level in terms of performance, energy consumption, and NVH, and Fengyun T9 has advantages compared with Tiggo 9, Tiggo 8, Jietu X90 and Xingtu Yaoguang, so it can only be optimistic about Fengyun T9 in terms of sales.

Of course, in the end, the result is determined by the cost performance, but the guide price of a car is often less than or equal to the pre-sale price, so the competition of Fengyun T9 in the same brand and class of cars should inevitably win.

When the pre-sale price of Chery Fengyun T9 overlaps or is lower than most cars of the same brand and class, a new era of Chery Automobile has officially begun.

The author believes that Chery Automobile is accelerating the parity upgrade of fuel vehicles plug-in hybrid system, which is also the previous prediction, as long as Chery Automobile can do this, its sales can gradually be on par with BYD; The next phase is worth paying attention to the price dynamics of the Tiggo 8 PHEV and Arrizo 8 plug-in hybrids, which will be forced to adjust the price of these cars.

Once the Chery brand completes the filling of the plug-in hybrid product line in the price range of 10-200,000 yuan, Chery Automobile's sales in the domestic market can easily surpass export sales, and it is likely to become the first sales volume of its own brand in the future.

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