After the success of Mao Geping's IPO, can it open up a new situation for domestic cosmetics

Mao Geping everyone is not unfamiliar with it, with the "head changing technique", in the makeup industry quickly out of the circle, Mao Geping was earlier because of the wu Zetian drama and the fire, and then Mao Geping teacher's unique makeup technology also attracted a large number of fans, and won the recognition of people in the professional industry, Mao Geping master to create in line with the beauty of Asian women, explore the study of Asian women's bone phase, the use of light and shadow to outline the beauty of women's bone phase.

Mao Geping Beauty Co., Ltd., which was founded by Mao Geping and named after himself, has also founded a personal brand that is also known as the "light of domestic products". However, Mao Geping's listing road is not very ideal, the road to submit the prospectus has undergone several twists and turns, from 2016 to the present Mao Geping's listing road has finally attracted good news, Mao Geping's first meeting of the prospectus has passed, after five years, finally reached the last moment of listing, according to the official website of the Securities Regulatory Commission, in the October 21, the issuance review committee work meeting reviewed Mao Geping Cosmetics Co., Ltd. Was approved on the first offering, which will be only one step away from the login of A shares, Mao Geping's successful meeting, At the same time, it also means that Mao Geping beauty will become the first makeup stock in the A-share market.

Most of the profits of the Mao Geping brand come from the MGPIN series, which is positioned in the high-end market, and the gross profit margin of the products of this series is more than 85%. According to the prospectus, from 2018 to 2020, Mao Geping shares achieved total sales of 389 million yuan, 556 million yuan and 730 million yuan, and net profits of 82 million yuan, 126 million yuan and 175 million yuan respectively. From the understanding, it can be seen that the Mao Geping brand does not have a lot of costs in research and development and investment in advertising, unlike most of the energy invested in advertising as in the same industry, and the product is updated quickly.

From this, we can see that Mao Geping brand light research and development and light marketing, Mao Geping also recognizes his own shortcomings, wrote in the prospectus, the company's makeup brand in the advertising investment has a lot of room for improvement, the later will make up for the improvement of brand awareness and influence, is committed to creating domestic products to the international.

From the perspective of the makeup market, with the emergence of emerging consumer groups after 90 and 00, the rise of domestic beauty brands, products gradually present the characteristics of youth and fashion, and the degree of consumer recognition is also constantly improving, hoping that Mao Geping beauty will further expand the market scale of China's beauty industry, so that domestic cosmetics can go to the world, so that the beauty of Asian women can go out!