Have you noticed that the brands that once brought us into the beauty world are disappearing one by one...
Recently, there has been another "bad news" in the beauty circle.
LADUREE is forever stuck in 2021.
The brand stopped selling on December 19 and closed its official website on December 31.
The petal blush also went to "wither", this time the real princess shed tears.
True status: While weeping, the petal blush that has accumulated a thick layer of gray is placed in the C position. Sit and wait for the appreciation, really out of print.
The collapse of LADUREE was unexpected, but not at all.
In the past two years, the news of "clearing and withdrawing cabinets", "closing stores and closing down", and "withdrawing from the Chinese market" has appeared in the beauty industry, and we have already seen it strangely.
The first tears were reserved for these Korean makeup brands.
It is no exaggeration to say that watching almost a Korean drama in those days can be planted with a cosmetic (and a Samsung mobile phone).
To say that the process of being planted at that time was much easier than it is now, 10 years ago we can say that we did not understand the nuances between color number and texture... There is only one reason to be planted: so-and-so celebrities are the same.
The spokesperson for Itty's House in 2000, can you tell who this is?
ETUDE HOUSE (Arie Hut / Itie's House), which was very good at "who fires and who plays with whom", did not cut leeks less.
How many people's eyeshadows of beginners' eye makeup have evoked the monochromatic eyeshadows of its family?
There is also this lipstick, I clearly remember that it was because I was placed with Zheng Xiujing, so I had no brain to place an order. That strong smell of essence can still evoke the frightening memories of secretly putting on makeup in the dormitory.
To say that the world changes fast! ONCE occupied the girls' makeup table, ETUDE HOUSE, known as the "K-Beauty First Makeup Brand"... It has gradually faded out of everyone's sight.
It is also a matter of 2021, because the performance is really dismal, has been in a state of debt, so in the end it was forced to helplessly close all offline stores in China.
The same forced to close stores, or even withdraw from the Chinese market, there are INNISFREE, The Face Shop... A series of Korean makeup brands that accompany our youth in high school and college.
Their prices are relatively low, and they have a reputation... It sounds like the heat should not be reduced...
But, we're changing! Nowadays, people's requirements for makeup have long been different from those of that year. Therefore, they cannot follow the market in time, and it is more difficult to impress us by the "old acquaintance" alone.
Another tear was reserved for these European and American makeup.
Remember when I saw this "Becca suddenly announced the closure" news last year, I even questioned the future development of the entire beauty industry: "Becca is not OK? What other brands can stick with? ”
After all, many of its products, for makeup lovers, even if not one by hand, is definitely "no one knows" degree ~
The hottest one can be compared to "MAC's ginger highlight" and "Bobbi Brown's pork belly" as "Becca saucer highlight".
There is also the "water powder" that has a certain right to speak in the powder industry. After the face is powdered into a water mist-like powder, it has not been encountered again after it disappears.
But even Becca, which has so many fairy items, has not been able to avoid the end of "unbridled bankruptcy".
Even more outrageous are the first lipsticks of many people, and even the first lipstick of moms and grandmothers, "Revlon".
Because of a hot search for "loss of $619 million, preparing for bankruptcy filing", it has inspired many people to miss the old plot. This is good, and the reverse stimulates everyone's consumption. Finally, he came back to life, and there was a thrilling support.
However, I also did not expect that the American makeup brand giant with a history of nearly a hundred years will also have a bad status?
Reflect on the phenomenon.
"It used to be one of the best Internet celebrities, how can I say that it can't work?"
"Is the whole beauty industry not working?"
Look at your increasingly plump dresser, as if it weren't.
"Is it affected by the epidemic?"
Most of the official explanations are like this, which does have a certain relationship, but to be precise, the epidemic can only be regarded as a fuse. After all, there are many brands that are getting better and better during the epidemic.
@GIRLCULT
To put it bluntly, it's because we now have more and better options.
The rule of this world is "survival of the fittest, survival of the fittest", and in the fiercely competitive beauty brands, there is no escape from such a natural law.
@KALEIDOS
So which are the more "excellent" and more "suitable" ones?
Starting from the time when those ancient brands were eliminated, from the beauty market that everyone pays more attention to now, we analyze... The conclusions point to the same place: the emergence of (new) domestic beauty brands.
@COLORKEY
First of all, the development of domestic brands in China, as long as the quality is excellent, other aspects and imported brands, is undoubtedly more advantageous.
Put two things of similar quality, effect, and price together, and we would definitely prefer to choose the one made in China. To put it more broadly, this is also something about national pride.
@out-of-office
So when there are all aspects that do not lose, but also the emergence of domestic brands, of course, we see "benefit" thinking about the change.
Let's get specific and confirm this view.
Very directly, at the beginning we did not know that the quality of domestic products has been done so, it is purely driven by the price.
"Anyway cheap, buy one to try it~"
@Flower knows
Take lipstick, for example, editors often complain about themselves" after buying too much domestic lipstick, now feel that more than 100RMB is a luxury product that needs to be considered before placing an order." ”
@Orange
After all, in domestic goods, buying a satisfactory lipstick for dozens of dollars can be easily done, and the New Year's Festival often encounters the second half-price, or even the second piece of white take-it cheap.
In contrast, those like Becca, which are more expensive and easy to find alternatives, are easier to replace. (No wonder its mouth red line can't catch fire)
Don't pay for import taxes, don't have to pay for inflated brand premiums, and the quality is also top-notch, why not?
@Coman
For example, insert a 39.00 lip-protecting, retouchable multi-purpose lipstick, we mean that the price to buy back, indeed has been amazing by the quality. (So...) Shouldn't the actual price of lipstick be like this? ）
Click Buy
Coman Light Face Changing Lip Balm
Original price: 45.00—129.00HAIBAO discount price: 39.00—99.00
Recently, I have been too lazy to wear lipstick in my bag, anyway, I wear a mask every day, and I am not so persistent about what color lipstick I wear. But moisturizing enough is a must, the pain of the northern winter, you know!
Come and feel this moisture up close. Contains high-purity hyaluronic acid + jojoba oil ingredients, the mouth is super silky, the effect of fading lip lines is quite obvious, and it is not sticky.
The key is that it can also "impersonate" the lipstick, a total of three colors, translated into adult words in order: tender pink, orange, reddish berries.
Personally prefer #01 and #03, no makeup, and a naturally good look. With its moist texture, it is not easy to get Song Zhiya's same style of pout lips!
@ FLORTTE Flora
What you want, even what you didn't expect, these brands (racking their brains to earn you) helped you think of it.
@Yeast color
According to different seasons and different fashion trends, the launch of different series is a basic operation. Almost every time you refresh their web pages, you'll find a few new products you haven't seen before.
Revlon's lipstick is always this little black tube.
Open the flagship store where Alice Cottage is still operating, and the products on sale in the store are almost exactly the same as the batch when they left it.
@ FLORTTE Flora
They are quite "authentic", but now consumers are cultivated to "constantly need new stimuli" problems, no one is right and who is wrong, only who adapts and who does not.
Moreover, the product is not bad than 10 years ago, which is actually more deadly, because today's beauty users are obviously higher and more demanding than before, and the professional demand for products is becoming more and more refined.
Let's take the most typical "tear trough".
I believe that many people cover the tear trough and cover the panda eye are the same step, the same method. Anyway, just get some coverage to cover it. The end result... Not only did the tear trough not cover it, but the streaks under the eyes were still very obvious. On the other hand, blame the concealer for not working well.
It was only later that I learned that the tear trough is a shadow formed by a depression. If you cover and brighten the entire eye, there is actually no way to change the visual effect of the shadow surface depression. So the correct operation is: only the thin one in the tear trough is lit.
So the question is, how to be accurate to the thin one?
A big coffee in the domestic beauty industry, Teacher Mao Geping has long thought of a way. It can almost be said that at that time, I first knew about this concealer, and then I knew that Mao Geping had not given up his beauty brand.
Mao Geping Flawless two-tone concealer
Original price: 295.00HAIBAO discount price: 285.00
The piece on the right brightens the color, to brighten the tear troughs, the wrinkles, really! Great! (A darker color on the left can cover the acne marks)
Not only does the color fit perfectly with the skin tone of the Asians, the texture is moist and non-card powder...
Even more brilliant is the concealer brush of the same delivery. One end is a precision concealer brush and the other is a sponge that blends the edges of concealer naturally. Any gully can be filled accurately and "silently".
Well, the effect is such a magical effect!!! With the same product of Teacher Mao, he has more than half of his hand!
From the color of the concealer to the design of the concealer brush, it is really a good understanding of everyone's needs. Such a meticulous design, to tell the truth, it is also a domestic brand can be so intimate!
Domestic brands are designed for our people, and European and American brands are designed for people in their countries. And these two races, whether it is skin color, or the proportion structure of the facial features are very different.
Therefore, on the "appropriate", it must be a domestic product> Japan, South Korea> Europe and the United States.
Take Becca's star product "Frisbee Highlight", it is really good-looking, it is indeed flashy enough, and the powder is also very delicate, but it is not suitable for us.
The first two years were really popular with this blingbling flash highlight, and I was eager to paint it all over my face. However, recently, I found out with hindsight that they were deceived by those European and American bloggers who had seen it in the early years.
The big sequin highlight of blingbling does not make the facial features more three-dimensional. This type of highlight is mainly the "atmosphere group", which plays a role in finishing touches.
Looking at the effect of those bloggers, it is mainly because their nose bridge, eyebrow bone, and cheekbones are quite high.
And if the hand is heavy, or the accumulation of the coating is too large, it is easy to mistakenly think that it is the greasy feeling of "the face is oily".
To be honest, this kind of highlight is not so suitable for us who have a generally flat face.
If you want to use highlights to improve the structure of your face and make your facial features more three-dimensional, you should actually choose: matte highlights. That is, the "bone makeup" effect that is now popular with everyone.
Therefore, it is our own people who understand our "not three-dimensional" pain.
Mao Geping High-gloss Powder Paste 4.5g
Original price: 280.00 Limited time discount price: 246.00
It is an old friend of the editor and everyone who has recommended it many times, and it is estimated that you are no strangers.
Recently received some feedback, do not know where to use, the answer is: you feel that you are dented where to apply.
The bridge of the nose is collapsed and applied to the root of the mountain, and the sunken face is used in the center of the cheek in a large area, and the forehead and temples are not full enough... The same is true.
Click
The three-dimensional, shaping effect it brings, maybe you feel less obvious when you look in the mirror, take a photo to try! Let you see what is called "pie face becomes a mirrored face".
Joocyee enzyme concealer
Original price: 64.00 Limited time discount price: 59.00
When used as a brightener, it is recommended to choose #0.5~
The texture is more moist than the above hair teacher, so dry leather will prefer this one;
Use locally in the tear trough depression, use a brush or sponge egg to shoot it on the line~
Looking at your own dresser, it should not be difficult to find that over the years, it has gradually been occupied by domestic products for most of the "Jiangshan". "Buying domestic products" is no longer just "buying feelings", but also buying better, more professional and more suitable for us.
What about you? What "tears of the times" are on the dresser? Share it with us!
Image source: Visual China \Network\Invasion and Deletion
Executive Producer: Teresa Zhao/JING
EDIT: Kerr
Design: Alare
Merchandise Assistant: Glad
The poster is stylish
Poster Day Signing: Stock up on some domestic products to welcome the Chinese New Year