Natural ingredients have always dominated the beauty industry, both because of technical limitations and consumer preferences, but the problems of resource consumption, environmental damage and biodiversity loss caused by the production process of natural ingredients are also huge challenges facing the industry, and biotechnology that has been infiltrating the beauty industry in recent years has provided a solution for this - cultivating substances similar to natural ingredients in laboratories but not destroying natural resources.
McKinsey's data shows that biomanufactured products can cover 70% of chemically manufactured products, and the possibilities are not limited to that. When consumers not only want to understand the efficacy of beauty products, but also pay attention to their relationship with the environment and animals, as an alternative and supplement to traditional chemicals, biotechnology will have a greater impact on the raw materials of the beauty industry.
At the same time, the personalization of beauty products has become an unstoppable trend, which makes consumers' various physical and psychological activities become indicators for brands to consider when creating customized products, and the introduction of technology allows developers to decode these activities in a more accurate and objective form, so as to achieve different from person to person and from time to time.
In the past year, new technologies based on biology have increasingly entered the beauty giant's research and development plans to grasp the latest consumer trends, and have become a strategy for cutting-edge brands and new products to break through the segmentation track.
In March, L'Oréal announced a partnership with neurotech company Emotiv on the selection of perfumes based on mood, a precise personalized selection that will be achieved through a multi-sensor EEG device equipped with machine learning algorithms that can translate the electrical activity of the brain generated by consumers when they smell incense to accurately perceive and monitor behavior, preference, stress and attention to determine consumers' perfume preferences. Starting this year and through 2023, this incense selection experience will first land on some of the Yves Saint Laurent flagship stores.
Stephan Bezy, International General Manager of YSL Beauty, said: "With thousands of perfumes on the market to choose from, it's hard for consumers to make the right choice for them. But through this collaboration, "we've simplified the selection process, connecting emotion and smell directly through technology, an innovation rooted in science and insight that will help consumers understand what's best for their needs." Emotiv CEO Tan Le explains.
Regarding the technology's promise, Stephan Bezy said: "With this immersive system, we are able to provide 95% of consumers with perfumes that target their needs and desires, a much higher proportion than if the technology had not been applied, and once we know which fragrances make people feel happy, energetic, etc., we can go further on custom perfumes – the potential is limitless." ”
By upgrading its re-engineering technology, Tokuchishin's new ingredient, Symmetr, was introduced last month that combines high efficacy with sustainability. Developed in collaboration with the Swedish biotechnology company Probi, the ingredient is derived from the fermentation broth, a by-product produced by lactic acid strains during the bio-fermentation process, which creates new ingredients for the beauty industry due to the benefits of nutrients such as amino acids, proteins, minerals and organic acids on the skin. According to the company, SymFerment can increase the production of polyfilament protein, strengthen the skin barrier, significantly improve the skin moisturizing effect, and reduce skin roughness in a short period of time.
Compared to existing microbiota testing methods that have taken nearly a month, the testing technology launched by Shiseido in March in collaboration with Yamato-Esulon and Orcoa can quickly and easily let consumers know the status of their skin protobacteria in the store in a simple and fast way, which is achieved through polymerase chain reaction equipment, which takes about 40 minutes and is not limited by location, mainly measuring Staphylococcus epidermidis and Propionibacterium acnes, which are highly correlated with skin appearance and health. The uniqueness of each person's skin flora and the impact of the skin microecological environment on the state of the skin have been paid more and more attention by beauty companies, and this detection technology combined with professional consulting services in the store will bring consumers more personalized skin care solutions while enhancing the consumer experience in the physical store.
Starting this spring, Kao will work with the "@cosme" website operated by Istyle to develop a beauty product selection system based on Kao Sebum RNA monitoring technology, which will collect the sebum RNA of "@cosme" website users and analyze skin RNA types, and establish a database of 10,000 people by the end of 2023 to help consumers accurately choose products that match their skin. With a non-invasive RNA detection method developed by Kao that can collect sebum from the face through oil-absorbent paper and extract the RNA from it for comprehensive analysis, Kao has collected thousands of RNA types and is studying how to classify the skin based on RNA expression.
At CES 2022, IFF showcased an aroma sleep aid solution developed in collaboration with sleep science company SleepScore Labs, which has been validated by SleepScore Labs research to improve sleep, shortening the time to fall asleep, reducing the time it takes to wake up at night, and bringing longer sustained sleep times and improving sleep efficiency. According to Christophe de Villeplée, president of IFF's fragrance division, the development of this aroma applied SleepScore Labs' biometric technology to non-contact monitoring of breathing signals and body movements to determine sleep cycles and sleep stages, including mild sleep, deep sleep and rapid eye movement, which have been validated by the gold standard polysomnography (PSG) for sleep measurement.
The first landing product of this aroma sleep solution will be pillow spray, and Matthias Tabbert, the project's director of neuroscience, said in an interview with Forbes that he will continue to focus on "all-round auxiliary applications" and will collect consumer feedback in the form of an app to continuously improve the pertinence of the product.
Amorepacific won the Innovation Award for the third consecutive year at this year's International Consumer Electronics Show, and one of the new achievements of this award is a customized technology called "Mind-linked Bathbot", through the headset equipped with 8 sensors, the user's brain waves will be monitored and analyzed in real time to find the aroma and color that best reflects the emotions of the moment, according to this information, the robot only needs 1 minute to make the corresponding bath agent on the spot. The bespoke service was launched in select Amorepacific stores last year.
Estée Lauder debuted its luxury fragrance collection last November, and in addition to the ScentCapture Fragrance Extenders technology, which retains fragrance for a long time, another big selling point of the collection is the emotional impact of perfumes. According to the brand, the emotional effect of each perfume has passed the third-party independent neural perception test, and at present, the introduction of each perfume in the series is marked with the emotions it can evoke, such as positive, happy, calm, happiness and so on. Stéphane de La Faverie, President of the Estée Lauder Group, said the strategic significance of the launch is to connect with consumers beyond the efficacy and haptics of the ingredients. The brand also uses artificial intelligence in physical stores to capture consumer emotions when they smell incense.
Last August, Ginkgo Bioworks, a microbial producer focused on genetic programming, announced a multi-project cooperation agreement with Givaudan to help Givaudan develop bio-based products that produce sustainable and innovative ingredients through fermentation and explore the possibilities of genetic programming in the beauty sector. Jasmina Aganovic, entrepreneur of the Ginkgo Bioworks platform, said: "The demand from environmentally conscious consumers for natural ingredients that are good for their health while also protecting the planet is driving the application of synthetic biology. In this partnership, sustainability is the focus of two different industry leaders, said Jason Kelly, CEO of Ginkgo Bioworks: "Through this close collaboration, we will be able to help Givaudan transform the rarest and most complex naturally inspired ingredients into more sustainable products for consumers." ”
L'Oréal announced in June last year that it was launching its first cosmetics packaging bottle made entirely of recyclable plastics, unlike traditional mechanical recycling that only allows plastics to be recycled 2 to 3 times, which uses enzyme recycling technology from biotechnology company Carbios, which can achieve continuous recycling without losing plastic quality, and this technology is also suitable for transparent, colored, opaque and multi-layerED PET plastics. The packaging was first applied to Biotherm's sunscreen products last year, and L'Oréal plans to put it into mass production in 2025.
Launched in July last year, Veracity, a cutting-edge skincare brand that positions skin and health testing brands based on hormone research, offers a home-based hormone test that provides consumers with a description of the skin effects of hormone levels and recommendations and recommendations and recommendations on products, ingredients and lifestyles in the face of many women's experiences with skin problems due to subtle hormonal imbalances. The brand's R&D team includes experts in various fields such as dermatology, obstetrics and gynecology, endocrinology, nutrition and so on.
Vanessa Hudgens and Madison Beer launched a DNA-based skincare brand in June that combines an online questionnaire to understand skin type and environmental factors with a mail-in DNA test kit to obtain consumer DNA information and personalize the skincare regimen accordingly. Dr Karen Kagha, co-founder and chief medical officer of the brand, said: "We are testing 46 chromosomes, which gives us information on seven specific skin categories, from UV protection to collagen to skin sensitivity, we can help people understand the condition of their skin, as well as skincare solutions, combined with DNA testing, we will be able to tell consumers what skin problems they are prone to, how the skin changes in the future and so on." ”BINC
Author: Lee
EDIT: Horse Spurs
Image source: Network