Chinese cosmetics are on fire in South Korea! Exports to South Korea soared by 190%, Korean beauty bloggers: makeup can't do without Chinese concealer

China Economic Weekly-Economic Net News According to CCTV financial reports, affected by rising prices, South Korean consumers have reduced their spending on cosmetics this year. Compared with high-end cosmetics, consumers prefer to buy cost-effective low- and medium-priced cosmetics. It is worth mentioning that the export value of Chinese cosmetics to South Korea has increased sharply year-on-year.

Data shows that in the first eight months of this year, Chinese cosmetics exports to South Korea rose by about 190% year-on-year. The advantages of Chinese cosmetics, as well as the recent popularity of Chinese cross-border e-commerce platforms in South Korea, will also be a favorable factor for Chinese cosmetics to enter the Korean market.

According to Poster News, South Korea's most popular watery skin makeup can no longer impress consumers, because in the hearts of many consumers, "Chinese makeup" has become the top 1. Driven by the "Chinese trend", a Korean beauty blogger said, "I can't do makeup without concealer from China now." "A full range of lip clay products from Chinese makeup brands have also appeared in Korean celebrity makeup studios.

On Japanese social media, "Chinese makeup" has become a hot topic. "Chinese makeup" is slowly becoming popular, and it can even lead the beauty trend in Japan and South Korea. According to reports, driven by the "China Wave", best-selling makeup brands from China have also landed in the Japanese market.

New Media Editor: Cui Xiaomeng