This year, sports marketing has become a battlefield for major brands to compete, and this is an excellent opportunity to catch the "sky-breaking traffic".
From the migrant workers changing their boss's headache in a playful manner, to the pursuit of disgusting clothes in the workplace, the psychological state of contemporary migrant workers seems to be jumping back and forth between "calm" and "crazy". Although this situation is relatively rare in mature working women, in the face of a fast-paced life, they still choose to sleep more than spend time on makeup. However, completely no-makeup or minimalist nude makeup is not an option for most people, and a lipstick is often the finishing touch to enhance the spirit. In the choice of products, working women show a more rational attitude, they not only consider the cost performance and quality, but also value the emotional value contained in the brand, and pursue the perfect balance between internal and external repair.
Every four years, the Olympic marketing will become a battlefield for major brands to compete for, because the "sky-breaking traffic" is among them. Brands will use this sporting event as a fulcrum to communicate with users in depth from the perspective of consumer perception. Legend Jinsheng uses "the same choice of the Chinese national rhythmic gymnastics team" as the communication point, which successfully arouses the deep recognition of the brand concept and value of the majority of consumers on the marketing side, and shows the brand's deep insight into the consumption needs of users.
Why is [Champion Lipstick" so popular?
First of all, at the level of product use, Legend Jinsheng lipstick can more accurately cut into the pain points of consumers
Legend Jinsheng lipstick integrates lip balm, lip mask and lipstick, simplifying the complex, one top three, to meet the needs of consumers in different life scenarios such as work and daily life, not only moisturizing the lip skin, but also the "natural and excellent" function can adjust the lip color, and can also perfectly solve the lip problems such as dry and peely lips, dull lip color, and poor lipstick number in the workplace.
The balm is made of beeswax, with vitamin E oil and complex plant extracts, which can improve a variety of lip problems such as blackening, whitening, lip lines, and peeling, which can well bring consumers an efficient lip care experience.
For migrant workers who don't like makeup, the legendary lipstick is simple and practical, and the daily lipstick can generate an exclusive lip color, which not only avoids the lipstick contrast, but also quickly improves the complexion, without wearing full makeup in order to match the lipstick number, and does not stick to the cup or fade when going out to dinner.
Secondly, in terms of consumer value, the "same style of the Chinese National Rhythmic Gymnastics Team" fills the emotional value of users
In the context of the current consumption trend returning to rationality, consumers' selection criteria are undergoing profound changes. In the past, price and cost-effectiveness were almost the only criteria for determining purchasing behavior, but today, consumers pay more attention to the quality of products, brand value, and the "added value" that products can bring, and this trend has prompted brands to not only provide high-quality products, but also focus on brand building and innovation to meet the diverse needs of consumers.
As the official sponsor of the beauty brand of the Chinese National Rhythmic Gymnastics Team, Legend Jinsheng has joined forces to compose a champion power and let the world see the beauty of China. Through the highlight of "the same style of the Chinese national rhythmic gymnastics team", Legend Jinsheng not only demonstrates the high quality and professionalism of the brand, but also demonstrates its outstanding performance in the field of women's marketing.
Legend is committed to integrating the elegance and power of rhythmic gymnastics into the brand image, which is not only a collaboration between the brand and the national team, but also an important promotion for the Chinese beauty industry. Through this cooperation, Legend hopes to practice the vision of "letting the world see the beauty of China", so that every consumer can feel the unique charm brought by the power of champions, and stimulate their enthusiasm and motivation to pursue a better life.
The product can accurately cut into the pain points of consumers, has a wide range of application scenarios, and firmly grasps consumer needs; The brand has a far-sighted strategic vision, and enhances the brand value in advance through various marketing actions, so that the growing brand reputation has become a decision-making factor to promote product repurchase.
Legend Jinsheng joins hands with the Chinese National Rhythmic Gymnastics Team to interpret the beauty of women
The quadrennial global sports event is in full swing, giving Chinese brands the opportunity to gain exposure and undertake traffic in front of global audiences, and the legendary lipstick has been selling well in China for 17 years, and has been exported to more than 70 countries and regions around the world.
Legend Jinsheng and the Chinese national rhythmic gymnastics team are "peers" and "fellow travelers", one is a classic domestic brand that "lets the world see the beauty of China", and the other is the world champion of "letting the beauty of China shine on the world stage".
As a classic domestic beauty brand that has been deeply involved in the beauty industry for 20 years, Legend has been practicing the concept of "letting the world see Chinese beauty" with high-quality products, not only as a creator of beauty, but also as a supporter of female power. As the official sponsor of the beauty brand of the Chinese National Rhythmic Gymnastics Team, Legend Jinsheng uses the beauty of gymnastics of the gymnastics team girls to interpret the meaning of "female beauty, Chinese beauty".
On March 8 this year, Legend Jinsheng joined hands with the Chinese National Rhythmic Gymnastics Team to perform the legendary story "One Stage, One World" about love and perseverance. A "domestic beauty" brand focusing on beauty, and a group of "national athletes" who show beauty, meet in a common love and inspire each other.
The cooperation between the two is to share the beauty and beauty, and it is to let the world see the unique beauty of Chinese women's "softness but not weakness, tenacity and unyielding". Through this visual feast, the spiritual power is vividly visible. Every user can feel the power of perseverance and love, and inspire the pursuit of beauty and the unremitting struggle for dreams in the depths of their hearts.
The cooperation between Legend Jinsheng and the Chinese National Rhythmic Gymnastics Team shows the true champion spirit and infects every heart who loves life and pursues beauty. Let's witness and feel the unique charm and tenacity of Chinese women.
With the endorsement of the Chinese national rhythmic gymnastics team's "champion with the same style", through the Olympic content to undertake the communication link, it can enhance the awareness of overseas consumers on the product and provide a solid user base for the brand to expand the international market. On the user communication side, Legend has also launched a "Commemorative Red Envelope Cover" to interact with consumers, providing individuals with social roles to participate in sports activities, allowing the public to share the wonderful moments of the champion team with the brand, and cheering for the Chinese national rhythmic gymnastics team!
The "Commemorative Red Envelope Cover" is the media entrance for the brand to communicate with more consumers, and the process of netizens' participation, sharing, and forwarding is responsible for the tap water flow of release and dissemination.
Adhering to the concept of long-termism, we are deeply engaged in the beauty industry
High-quality products are the cornerstone of retaining consumers, quality is the internal driving force to promote brand growth, consumers will always pay for good quality, "legendary products in this life, must be high-quality" behind the brand's long-term adherence to quality.
In order to better control the quality and production capacity, Legend Jinsheng has spent a lot of money to build its own factory, and has formulated clear positioning and quality control requirements, from raw materials, design, production to logistics, every link is checked at all levels to ensure that each product is controllable, traceable, and the quality meets international standards.
More than 20 patented technologies in product inventions, utility models, product designs, etc., and the world's top fully automated production equipment owned by our own factories provide a strong guarantee to avoid shortages or quality problems due to the supply chain.
Legend Jinsheng has also set up the "Legend Jinsheng Yan Research Institute" in the factory, bringing together a large number of outstanding talents in medical, biological and other professional fields to provide a solid backing for the research and development of new products and upgrade the efficacy of products, and also provide consumers with more scientific skin care solutions.
All products of Legend Jinsheng have obtained test reports from nationally recognized testing institutions, filed with the State Food and Drug Administration, and test reports from SGS China, United States and the European Union; CE EU certification; United States FDA registration and filing, etc., the results of the products have met the standards, enough health and safety, so that consumers can buy with peace of mind.
Nowadays, Legend Jinsheng has demonstrated the strength and charm of Chinese brands with strict quality control and excellent product quality. With the help of sports marketing wisdom, establish a mature business content framework. In the future, Legend will continue to focus on domestic beauty, starting from China and targeting the global market. In the international competition, we will continue to enhance the vitality of the brand and open up new markets through high-quality domestic products.
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