Although this year's Chengdu Spring Sugar and Wine Fair has ended, the "Sichuan wind" set off by the old Sichuan has not yet dissipated, and the old Sichuan wine team can still receive many consultations and negotiations from distributors across the country every day.
The reason why old Sichuan is popular is mainly for two reasons, one is that the dealers are very optimistic about the future of the light bottle wine; the other is that the dealers have higher requirements for the light bottle wine brand, such as the requirements for product quality, the quality and quality of the team.
The quality of "pure grain old Sichuan, good to drink can not be headed" is the most unique place embodied in old Sichuan, and it is also the key element that old Sichuan itself emphasizes.
First of all, in terms of advertising slogans, from the original emotional appeal to the functional appeal, the brand proposition of "often drinking old Sichuan, the family is not worried" is extracted, which not only seizes the mental space of consumers, but also enhances brand awareness. The old Sichuan pure grain wine priced at 30 yuan, how to achieve "drinking old Sichuan, not on the head"? That's because old Sichuan is brewed with pure grains, and water, sorghum, wheat, rice, glutinous rice, and corn are used as raw materials for solid fermentation.
In recent years, the upgrading of competition in the liquor industry and the diversification of consumer demand have put forward higher requirements for the technical quality management of liquor and the intrinsic quality of products, and the future liquor market will usher in an era of quality supremacy and value return. In this context, high-line light bottle wine has also returned to the era of quality competition.
"The product is the character, and the quality is like being a person." All along, the old Sichuan wine to inherit the spirit of "healthy drinking", for consumers to produce qualified, assured, first-class products as their responsibility, always adhere to the "brew a taste of wine, do a pint of people", and strive to achieve "heart to make wine, worthy of people".
The emphasis on product quality and the quality of market development, with these two importances, can not only make the old Sichuan gain a decisive advantage in the national market, but also promote the further nationalization of the old Sichuan!