In recent years, the rapid development of light bottle wine, both the brand and the quality have been qualitatively improved, and it has begun to become a "just needed product" that restaurant diners love to let go, and has also ushered in the highlight moment of the category.
The data shows that in the past 6 years, the average growth rate of the light bottle wine market is about 20%, and the future growth rate will remain at 15% to 30%, higher than the average growth rate of the industry. In addition, the current light bottle wine market size of about 80 billion yuan, in the next 3 to 5 years, this data is expected to exceed 120 billion yuan.
Hundreds of billions of markets, fierce competition, a little inattentive will be eliminated, but there is a light bottle of wine has created a miracle! Rooted in 100 counties and cities in 15 days, half a year after entering the market, it has cooperated with more than 300 dealers across the country, and its annual sales have exceeded the mark of 300 million yuan, the terminal repurchase rate is as high as 95%, and it has been imitated by many enterprises in the market... It is - old Sichuan liquor!
Quality
Good raw materials make good wine, and the taste is more popular with consumers
As the saying goes, the iron also needs to be hard, the old Sichuan liquor can stand out in the fiercely competitive light bottle wine market, and occupy a place, inseparable from the excellent quality of the product.
High-end quality liquor has extremely high requirements for raw materials, and at this point, the old Sichuan liquor has high standards and strict requirements, just to make good wine. In terms of raw materials, the best of the best, select high-quality sorghum, rice, corn, wheat, glutinous rice, and take the essence of sorghum, the essence of wheat, from the source to ensure the excellent quality of old Sichuan liquor.
With the blessing of high-quality raw materials, the old Sichuan liquor has always adhered to the ancient method of pure grain brewing, and after a series of complex processes such as koji, cellar sealing, fermentation, distillation, storage, etc., it can harvest fine wine. Selected high-quality raw materials, and the use of ancient methods of brewing, the quality and taste of the old Sichuan liquor is naturally excellent. The wine is pure, pure as crystal, the taste is smooth, the entrance is sweet, the taste is mellow, and the fragrance is like a youlan, which has been unanimously recognized by consumers.
In the more than a year since its listing, the old Sichuan Liquor has reached cooperation with nearly a thousand distributors, and its products are all over the major supermarket stores in China. According to the distributors of the old Sichuan liquor, the product not only has a firm foothold in the terminal market, but also gained the love of a large number of loyal "fans", and the current repurchase rate has reached more than 95%!
product on
The differentiation advantage is obvious, and the sales volume naturally does not have to worry
With excellent quality and excellent taste, the old Sichuan liquor has successfully had a name in the market. However, for consumers, packaging, price and other factors will affect their desire to buy. How did the old Sichuan liquor break through, seize the minds of consumers, and make them willing to pay for it?
The light bottle wine track is hot, and the products on the market are even more varied, so if the new products want to successfully attract the attention of consumers, most of them will work packaging. However, many merchants blindly pursue exaggerated and eye-catching packaging, which inevitably falls into the cliché. The old Sichuan liquor has taken a different path, grasping the trend of national tide recovery, using retro style packaging, low-key but not losing style, which is pleasing to the eye. The market of old Sichuan thousands of people look for "the old Sichuan in the ancient town."
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As a leader in the industry, the sales of the old Sichuan liquor exceeded the 300 million yuan mark in one year. The successful cases of nearly a thousand distributors prove to the public that the old Sichuan liquor can be expected in the future! Find the right product, seize the business opportunity, the opportunity is in front of you, what are you waiting for?