Hurun released the "Family Safety" report High-net-worth people are most concerned about physical and mental health protection

Nandu News Reporter Jiang Zhen Intern Huang Jiangqin On the afternoon of November 13, the press conference of "Hurun Report on the Family Safety of China's High-Net-Worth Individuals 2021" was held in Guangzhou. This year's press conference focused on the theme of "family safety", focusing on the demand trends of china's high-net-worth individuals for family security under the dual pressure of the socio-economic environment and the epidemic.

HuRun, Chairman and Chief Research Officer of Hurun Report, said that the Hurun Report on family safety of China's high-net-worth individuals 2021 is the first survey in the industry to focus on the trend of family security needs of China's high-net-worth individuals under the dual pressure of the socio-economic environment and the epidemic. The report shows that regarding family safety, high-net-worth people are most concerned about the protection of physical and mental health; 70% of people have the intention of planning family security; for tools to ensure the safe inheritance of wealth, high-net-worth people mention insurance (76%), higher than wills, trusts, funds, etc. Among them, the penetration rate of commercial life insurance in high-net-worth populations is as high as 97%.

"At present, the situation at home and abroad is changeable, China's 'founding generation' has reached the period of inheritance and succession, and the high-net-worth group urgently needs a stable family inheritance approach, and the wealth inheritance planning is opportune." Song Yujin, deputy general manager of CITIC Prudential Life Guangdong Branch, said. Up to now, the high-net-worth business volume of CITIC Prudential Life Guangdong Branch has continued to rise, and customers have used the value-added services of insurance fund trusts to carry out asset inheritance planning of more than 3 billion yuan. The cumulative total premium insured by a single high-net-worth family exceeded $449 million.

Li Kongyue, a professor at the School of Management of Sun Yat-sen University, analyzed that we are in the era of interconnection and digitalization of all things. The era of real estate growth is over, and China has entered an era of structural differentiation. From the era of well-off to affluence, consumption will be fully upgraded, the era of high-quality development is represented by "specialization and special newness", entering the digital era, intelligent cars and 5G are fully applied, which will be the industries where wealth growth will be located in the future.

Li Kongyue believes that to achieve common prosperity, it is necessary to continuously narrow the gap between the rich and the poor in economic growth, strengthen the private economy, and advocate three distributions. Therefore, high-net-worth individuals need to master the financial thinking logic of value-added as the goal, leverage as the means, credit as the cornerstone, and boundaries as the risk. Li Kongyue pointed out the "dumbbell strategy" of wealth management: 90% of the funds are put into the definitive industry, and 10% of the funds are put into the subversive industry.