"Above the sauce wine, there is only old wine."
In recent years, the sauce wine market has been hot, and the only one that can equal it is the old wine.
The so-called old wine refers to the liquor brewed by enterprises with liquor production qualifications in the traditional liquor (solid state method, semi-solid state method), more than 10 years out of the factory, and well stored.
The rise of the old wine fever has made the scale of China's old wine market continue to expand in recent years, and all kinds of old wines have also won the hearts of the majority of wine lovers.
Old wine, how did it get hot?
01 The old wine fever lies in its scarcity
Aged wines are mainly stored in a certain vintage.
With a certain brand representative, craft inheritance, era symbol, and has been packaged in the original bottle of aged wine is the most collectible value.
Most of the high-quality aged wines were produced before the 1990s.
Because after the restructuring of state-owned enterprises, the pursuit of short, flat and fast effects began, liquor implemented mass production, traditional technology declined, at this time pure grain wine gradually scarce.
And the old wine is actually non-renewable, drink a bottle less than one bottle.
This scarcity determines that the investment in the collection of old wine is not a temporary hot, but will gradually reduce the stock of old wine, and the value will become higher and higher.
Due to the restrictions of process and manufacturing, the number of old wines is limited.
Data show that the high-end or above aromatic old wine accounts for only 0.7% of the total liquor production, and other old wines account for a smaller proportion of the market.
Scarce things are more expensive.
This special scarcity makes the luxury attributes of aged liquor increasingly prominent, and basically every vintage of liquor is gradually decreasing.
As a result, the value of old wine has received more and more widespread attention, attracting the attention of capital.
02 The old wine is hot because of its excellent quality
People are divided into good and evil, and wine has advantages and disadvantages.
The feeling of good wine is naturally very different from that of bad wine.
In general, good wine can be excavated from raw materials, environment and winemaking techniques, and old wine is based on this can not be copied time experience.
The high-quality wine represented by the old wine has been further sublimated from the taste, psychology and spirit.
Old wine, after the precipitation of time, its sense of irritation is weakened, the aroma is more pure and comfortable, and the taste is more coordinated and supple.
At the same time, the years add mellow and heavy to the old wine, making it easier to produce a sense of pleasure in the process of drinking.
And the threshold of old wine is higher.
If you want to make a high-quality old wine that is popular with the public, you must first have the "old base wine" accumulated over the years.
Moutai vintage wine, Gujing tribute wine vintage pulp, Shede vintage wine, Langjiu and Luzhou Laojiao bottle storage vintage wine are all high-quality old wines presented to consumers by relying on its strong brand strength and relying on its accumulated high-quality "Laoji wine" resources.
After experiencing the precipitation of the years, it is a good wine!
03 The old wine fever lies in its deep heritage
Every bottle of old wine has a story, and every story records history.
Old wine carries the cultural memory of different eras.
This cultural memory is not only limited to the cultural level of the old wine itself, but also contains the splendid civilization of China for 5,000 years.
The vigorous development of the old wine market has made more consumers and collectors willing to stop and savor the stories in the old wine.
The old Maotai in the 60s, clay vases, cork stoppers, red seals, at first was not very conspicuous, but now it is worth hundreds of thousands;
Wuliangye in the 1960s, from the first appearance of the sharp edge, the emergence of the first horn, to now has become famous, ten thousand gold is difficult to find;
Fenjiu in the 60s, fresh and shy, kindly packaged, has now become the darling of the market, attracting everyone's attention and becoming famous all over the world...
Every old wine has a story, and every story is part of its deep roots.
04 The old wine is hot because of its high value
There are generally two types of people who collect old wine.
This first is a real lover of old wine, who indulges in the old wine's old aroma and delicate taste.
People who love to drink old wine also always like to collect old wine so that they can drink it at important moments, such as wedding birthday banquets, important friends gatherings and other important occasions, or as gifts.
In their eyes, old wine is a treasure, drinking by oneself is a blessing, and giving away is also a blessing.
What about the second kind of people, buying old wine is mainly for investment collection, purely waiting for the old wine to appreciate.
In addition to consumption, high-end liquor often means higher financial connotations.
Liquor collection has gradually formed a complete set of trading mechanisms from collection to auction, which makes liquor have a certain degree of financial product value in addition to consumer goods.
Due to the high scarcity and non-renewable nature of old wine, as well as the high appreciation value and cultural value, old wine is no longer a simple consumer product in everyone's mind.
In a sense, old wine has become equivalent to a hard currency similar to precious metals, becoming one of the safest investment products favored by collectors.
The value of old wines is also increasing as the vintage grows.
A bottle of old wine, a story;
A bottle of old wine, a few more memories.
Old wine is the memory of history, it has the taste of history, the background of history, and the value of history.
Old wine has become a new star in the Chinese liquor market, rising