Lei Jianping reported on June 22
Baidu Chairman and CEO Robin Li announced through internal email today that from now on, Zhu Guang, vice president of Baidu and general manager of Baidu Financial Services Business Group (fsg), has been officially promoted to senior vice president of Baidu. After Zhu Guang's promotion, he will continue to be fully responsible for Baidu's financial services business group.
In an email, Robin Li affirmed the achievements of Baidu Financial Services Group (FSG) led by Zhu Guang since its establishment more than half a year ago.
Robin Li said, "At the end of 2015, Zhu Guang began to take charge of Baidu's financial services business group (FSG), and he quickly demonstrated his super learning ability and excellent management ability. ”
Robin Li also said: "Through the rapid integration of business, exploring financial model innovation, actively forming a leadership team, and attracting a number of outstanding talents inside and outside the company, Zhu Guang has gradually clarified the development direction of Baidu Finance. ”
Zhu Guang joined Baidu in 2008 and was promoted to vice president of Baidu in January 2011. On December 14, 2015, Baidu Financial Services Business Group (fsg) was established as a strategic layout of Baidu, under the overall responsibility of Zhu Guang.
After Zhu Guang took charge of Baidu Finance, he first faced the problem of internal resource integration. Because, before that, the financial business was scattered in baidu's multiple business groups, and it was urgent to form an ecological synergy, a unified financial system and brand recognition.
In this process, as the person in charge of the original Baidu market system, Zhu Guang showed a good internal coordination and communication ability.
Zhu Guang quickly integrated and built a number of business sectors, including wealth management and credit, plus Baixin Bank and BaiAn Insurance, which are in intensive preparations, basically formed a full business layout covering all fields of financial services.
At the same time, Baidu Finance's basic systems such as wallet payment, risk control system, technical system, and sales chain are also completed. The rapid formation of the business ecosystem has strengthened Baidu's leadership's confidence in the financial strategic position.
On Baidu's earnings conference call, Robin Li spoke for the first time about Baidu Finance's development positioning: "Baidu will play a 'reformist' role in the field of financial services. "Emphasize the importance of financial business to Baidu's future."
According to the financial report, as of the end of March 2016, the number of active accounts of Baidu Wallet reached 65 million, an increase of 152% year-on-year. At the same time, the consumer finance business is promoted in the fields of tourism, home improvement, medical beauty and other fields, and the wealth management business is launched with a variety of wealth management products.
Baidu Finance is gradually forming an intelligent financial model with big data risk control and personalized investment as its core competitiveness, and has become an ecological-level Internet financial platform.
Not only business integration, Zhu Guang is also very effective in the talent introduction and structure of Baidu Finance, which can be called "Zhu Guang Speed", and has gathered a luxurious senior management team in a short period of time:
International expert in risk management and data analysis, former senior vice president of American Express Wang Jin is responsible for risk control; Sun Yunfeng, the first fellow in Baidu's history, is responsible for product strategy and experience; and Shen Jitter, a big data expert and former head of Baidu web search technology, is responsible for technology research and development;
Zhang Xuyang, a leading business representative of the domestic "big asset management" era and former general manager of the asset management department of China Everbright Bank, is responsible for wealth management and asset management; Huang Shuang, who has successively served as the executive committee member of Lujin and the managing director of Standard Chartered Bank China Co., Ltd., is responsible for consumer finance.
Zhu Guang stressed, "Baidu Finance's mission is to let people have equal and convenient access to financial services and realize the dream of entrepreneurship and wealth creation." ”
The analysis believes that with Zhu Guang's official promotion to senior vice president of Baidu, his ability to control Baidu's financial services business group has been recognized by Robin Li, and he has also achieved a gorgeous turn from public relations to business.
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