Reporter/Xia Xianfang Xiangcheng Metropolis Daily
"That night, you didn't reject me, that night, I hurt you. That night, your face was full of tears, that night, you were drunk for me. That night, I broke up with you, and that night, I hurt you. That night, I raised my glass, that night, my heart was broken..." Once, this song once swept the country, and countless men and women were fascinated by it. From 2005 to 2010, the song topped the list of Baidu, Sohu, Sina, NetEase, AirNet and Mobile, China Unicom, Netcom and Tietong mobile phone ringtone downloads, becoming the highest record sales of the year, and was regarded by the media as a musical version of the passionate love letter. A few days ago, the reporter accidentally met Mr. Xie Jun, a full-range music producer and singer who integrated lyrics, songs, singing, recording and production in "That Night" in Jiayu, and took the opportunity to interview his recent situation.
Leisurely and spacious, cut to the hometown feelings
Reporter: As the first person to advertise songs in Chinese cities, which cities and industry brands have you written advertising image songs? As a Jiayu person, do you plan to write a song for your hometown?
Xie Jun: The advertising image songs I have written include "Mango Fragrance" (Lijiang Huaping Mango Industry Image Song), "Phoenix Ancient City" (Hunan Fenghuang Ancient City Tourism Image Song), "Beautiful Yueyang" (Hunan Yueyang City Advertising Song), "Xanadu" (Yunnan Guangnanba Mei Xanadu Image Song), "Huaping Dinghua Love" (Lijiang Huaping Dinghua Company Advertising Song), "Aicaiyi" (Aicaiyi Clothing Brand Image Song), "Olympic Beijing" (2008 Beijing Olympic Games Public Welfare Song), "Relatives Don't Cry" (Wenchuan earthquake public welfare song) and so on.
As a Jiayu person, I have just written a city song for my hometown - "I am waiting for you in Jiayu". This song was composed by me when I received an invitation from my hometown, and my heart was inspired to come up and write it in one go. The song shows the beauty of the three lakes and rivers in the hometown and the deep attachment and pride of the hometown people to the hometown, and is highly recognized by the Jiayu County Government, and is expected to become the latest city endorsement song of Jiayu.
Reporter: We know that your hometown complex is very heavy. I heard that there were many publishing houses in the country that wanted to publish your copy of "Xie Jun's Night", but you finally chose the publishing house in your hometown, why is this?
Xie Jun: Indeed, I am a wanderer with a hometown complex. In 2013, my "Xie Jun's Night" was favored by many publishing houses across the country, but I finally chose Changjiang Media Hubei Education Publishing House. The book I wrote is also named after my name and my song of the same name, in which I describe a real self and reveal the growth process of a singer... "The Night of Xie Jun" truly records the growth story of how I finally became a singer-songwriter through unremitting efforts. And fully reveal a variety of little-known events in the songwriting process, for the reader to show my unremitting pursuit and wonderful life!
Music-oriented, multi-industry development
Reporter: Many of your original songs have been set as mobile phone ringtones by major mobile phone operators such as China Mobile, China Unicom, and China Telecom for citizens to download and use, especially songs such as "That Night", "Another Night", "Be Your Lover", "Heart in Love", "Broken Heart Stone" and other songs have ranked first in the annual mobile phone ringtone usage rate for 5 consecutive years. Now there are these songs everywhere in the streets and alleys, which shows that your leading position in this field was unmatched. Are you still planning to continue to develop in mobile phone CRBT?
Xie Jun: At present, mobile phone ringtones have belonged to the sunset industry. Therefore, as early as three years ago, I transformed into the Internet industry and founded "Xie Jun Mall". In June 2016, as an entrepreneur, I was invited to participate in the China Internet Conference, where I took the stage to share my Internet feelings and discuss the long-term development of the Internet industry with the Internet industry leaders, bigwigs, entrepreneurs and investors present. In addition to music production, I also worked in a cross-industry job – solar photovoltaic power generation.
Reporter: Can you talk about the general situation of Xie Jun Mall in detail?
Xie Jun: Xie Jun Mall was officially opened on May 20, 2016, and will take 520 as the mall's shopping carnival day every year to give back the trust of consumers and bring the greatest benefits to consumers. Xie Jun Mall is a very large-scale f2c model mall in China, f2c refers to an e-commerce model directly from the manufacturer to the hands of consumers, compared with the c2c and b2c models have great advantages, such as direct delivery from the manufacturer to the hands of consumers, avoiding the possibility of fake goods, and greatly reducing the circulation cost of intermediate links. Our business philosophy is to reject fake goods, good quality and low price, and strive to be a factory through train and brand supermarket for consumers.
Reporter: In addition to the above 2 cross-industry jobs, have you also engaged in other cross-industry jobs?
Xie Jun: In addition to writing a city endorsement song "I am waiting for you in Jiayu" for my hometown, I also plan to invest in the Jurassic Dinosaur Theme Park, the International Grass Sculpture Park, and the Xie Jun Art Museum in my hometown to help the development of tourism in my hometown. At the same time, I also set up a cultural industry company in Hunan, and it is also the first company in China to be named after the name + the name of the famous song - Hunan Xie Jun That Night Cultural Industry Co., Ltd. In addition, I also founded Beijing That Night Wine Co., Ltd. in Beijing.
The "Na Yi Liquid" liquor operated by beijing that night wine industry is China's first celebrity song wine, a trademark specially approved by the Trademark Office of the State Administration for Industry and Commerce, which is in harmony with "That Night" and named "Na Yi Li". This wine not only carries a song that has spread throughout China, but also carries the memory of my first love, the origin is located in the famous Moutai Town of Guizhou in China, the sauce-flavored 53-degree wine, the strong aromatic type 52-degree wine. "Na Yi Li" sauce liquor is brewed from pure grains and is a natural fermented product. The aroma of sauce wine has not yet found the main aroma substance, which rules out the possibility of adding any aroma and aroma substances, and also makes the aroma of "that liquid" sauce wine cannot be copied.
The unchanging original intention conveys truth, goodness and beauty
Reporter: In the past two years, square dance has been particularly popular, and the "Ago And Sister" you created and sang is the best popular square dance, what new songs have been made into dance music recently? You've worked so many cross-industry jobs, will you continue on the path of music? Do you still spend time making music?
Xie Jun: Recently, several new songs have been made into dance music, which can be heard on the Internet, such as "Love of Tsinghua", "Can't Forget You", "Please Say Love Me", etc., I especially like songs such as "Thoughts in the Valley" and "The Sky in Yunnan". I recently recorded "I'm Waiting for You in Jiayu" and will make several versions, lyrical, dance and duet versions. Music is my never-ending dream, and in the future, I will write many, many new popular pop songs. At the moment, I also have a lot of new records in the process of recording. Although I am engaged in a lot of cross-industry work, I will arrange my time reasonably and continue my "musical dream".
Reporter: Many idol stars are enthusiastic about public welfare undertakings, I wonder how you think about this?
Xie Jun: Actively participating in public welfare undertakings is the obligation of every citizen. All along, I have been actively involved in public welfare undertakings with practical actions. For example, in the 2008 Wenchuan earthquake, I specially produced the song "Loved Ones, Don't Cry", and together with more than 50 Hong Kong and Taiwan stars, I performed a charity performance in Shenzhen, calling on donations from all walks of life, and was awarded a special medal by the Shenzhen Red Cross Society. In addition, I also participate in project hope charity performances and so on.
Reporter: I heard that the Xianning Blood Donation Committee and the Xianning City Center Blood Station intend to ask you to speak for the city's unpaid blood donation work.
Xie Jun: Unpaid blood donation is a public welfare undertaking that benefits the country and the people. Blood is the continuation of life, and unpaid blood donation is an act of great love to save lives and help the injured, and it is a symbol of the progress of a city's civilization. As a citizen of the country, I am happy to join in, using blood as a medium to convey truth, goodness and beauty, and use my communication endorsement to bring positive energy to this society and help to those in need.